Program Overview

BA (Hons) Marketing, PR & Advertising

Course Description

The BA (Hons) Marketing, PR and Advertising offers a core understanding of key marketing, branding and communication concepts preparing you for a successful career in advertising and PR in either an organisation or agency environment.

Course Content

Year 1

• Marketing Fundamentals: This introduction to the “fundamentals of marketing” module will provide you with a basic understanding of the current and emerging marketing principles and techniques within the business environment.
• Introduction to Digital Marketing: This ‘Introduction to Digital’ module will set the scene, explain the landscape and give students an appreciation of the emerging and unruly world of digital marketing.
• Advertising Fundamentals: The module allows students to develop a clear appreciation of the important role of Advertising as a major element of the communications mix and how this needs to be co-ordinated, integrated and managed to deliver effective advertising which satisfies a client’s advertising objectives.
• Managing the Brand: Customers are faced with almost unlimited choice of products and services that are likely to satisfy their needs and wants, coupled with an ever growing number of channels through which to purchase.
• Design and Creativity for Marketers: The aim of this module is to introduce you to visual design as an integral part of marketing communications in the past, present and future.
• Business Acumen and Entrepreneurship: Understanding the way in which a business works and all the elements that lead to its success are the basis for this module.

Year 2

• The Agency Executive: For those who aspire to marketing executives this module will enable you to take your first step.
• Convergent Media: For companies to compete in today’s increasingly competitive market place, communicating effectively with consumers and stakeholders is essential for survival.
• Marketing Research: Modern day businesses depend upon good marketing research to inform decision making in a number of areas from product design and innovation to understanding customer needs and wants.
• Public Relations Practice: Relationship management and its implementation via public relations activities is an increasingly important aspect of corporate communications.
• Creative Advertising: In this module, you will learn about one of the most versatile and creative forms of promotion used by marketing professionals around the world.

Year 3

• Marketing Strategy: Developing Marketing Strategies that focus on customers are often stated as priorities for modern day businesses.
• Public Relations and Social Media: This module will enable you to appreciate and become part of a communications industry that is data-driven and works in real-time.
• Content, Copywriting and Creativity: Copywriting and creativity are key skills in the world of advertising and marketing.

Admission Requirements

This course is ideal for you, if you are a high school graduate of any discipline with the necessary English language skills, who aspires to build a career in Marketing and Communications or start your own business.

• The minimum English language requirement for the bilingual course (Greek and English) is equivalent to IELTS 4.5 (B1) and for the English-taught course is equivalent to IELTS 6.0 (B2).
• If you do not possess an official English language certificate, you can sit the College’s internal placement test.
• You’ll be asked to submit a reference letter from a tutor, and you’ll be called for an academic interview with the programme leader.

Application & Enrolment

We use a rolling admissions policy, so we accept applications throughout the calendar year until all available places are filled. In order to secure your place in your selected course and class, we urge you to submit your application in time.

Degree Recognition

Your degree is recognised in Greece as professionally equivalent to degrees awarded by Greek state universities. It is also recognised by the UK NARIC as academic and professionally equivalent to any UK degree.

Postgraduate Study

A Marketing, PR & Advertising degree allows you to choose among a great variety of postgraduate or professional courses. At Mediterranean College you can study towards:

• MSc Marketing Management
• MSc Digital Marketing
• MSc Human Resource Management
• ΜΒΑ Global
• MA Leading Tourism and Hospitality
• MA Leading Tourism and Hospitality (Event Management)
• MA Leading Tourism and Hospitality (Luxury Management and Guest Experience)
• Marketing & Sales Management
• Digital & Social Media Marketing
• Social Entrepreneurship & Nonprofit Management
• Sustainability & Responsible Management

Careers

Demand for advertising, PR and communication specialists in marketing is high and the options you have after studying this degree are limitless! Your skills in campaign development, analysis and measurement of results will be in demand as a marketer who can demonstrate impact and return on investment. This dynamic profession will provide you with inexhaustible creativity and opportunities for innovation!

You can pursue careers in roles such as:

• Marketing/ Brand Manager
• Communications Manager/ PR Specialist
• Account/ Advertising Manager
• Sales/ Customer Relationship Manager
• Market Research Analyst
• Social Media Specialist
• Art Director
• Fundraising Manager