Program Overview

BA (Hons) Business Management (Marketing)

Overview

The BA (Hons) Business Management (Marketing) is a three-year undergraduate program offered by the Mediterranean College Business School. The program is designed to provide students with a comprehensive understanding of business management and marketing principles, preparing them for a successful career in the field.

Admission Requirements

• High school graduate of any discipline with the necessary English language skills
• Minimum English language requirement: IELTS 4.5 (B1) for the bilingual course (Greek and English) and IELTS 6.0 (B2) for the English-taught course
• Reference letter from a tutor
• Academic interview with the program leader

Program Structure

The program consists of three years, with each year divided into two semesters. The curriculum includes a range of modules that cover various aspects of business management and marketing, including:

• Year 1:
  • Understanding People in Organisations
  • Business Economics
  • Developing the Enterprising Mindset
  • Finance and Business Performance
  • Marketing Fundamentals
  • Operations, Supply Chain & IT
  • Academic Skills
  • English I
• Year 2:
  • Quantitative Skills for Business
  • Sustainability and Responsible Management
  • Applied Operations Management
  • Managing Performance through People
  • Convergent Media
  • Digital and Social Media
  • English II
• Year 3:
  • The Business Consultancy Project
  • Global Business and Strategy
  • Developing Leadership and Management
  • Marketing Strategy
  • Content, Copywriting and Creativity

Assessment

Assessment is mainly via coursework, which can take various forms such as essays, reports, group project work, research and consultancy projects, presentations, posters, design of digital materials, in-class tests, and computer-based assessments.

Career Prospects

As a business graduate in Marketing, you can build a career in any business environment or develop your own business in Greece or abroad. You can secure positions in commercial units of professional services, media and advertising companies, retail and other commercial businesses, tourism enterprises, multinational companies, industrial production companies, banks and other financial services, hospitals and other health services, educational organizations, and non-governmental organizations.

Degree Recognition

Your degree is recognized in Greece as professionally equivalent to degrees awarded by Greek state universities. It is also recognized by the UK NARIC as academic and professionally equivalent to any UK degree.

Postgraduate Study

A Business degree allows you to choose among a great variety of postgraduate or professional courses. At Mediterranean College, you can study towards:

• ΜΒΑ Global
• MBA Global Finance
• MBA Global Shipping
• MBA Global Hospitality
• MSc Marketing Management
• MSc Human Resources Management
• MSc International Hospitality Management
• MSc Big Data Analytics

Alternatively, you can opt for an accredited CPD course at Mediterranean Professional Studies:

• Digital & Social Media Marketing
• Leadership & Human Resources Management
• Finance for Small & Medium Businesses
• Global Operations & Logistics
• Shipping
• Hotel & Tourism Management
• Healthcare Management
• Sports Management

Testimonials

• "The MBA allowed me to acquire a lot of new knowledge, essential for my professional career. A great thanks to both my family for their support and professors for being such inspiring and supportive." - Dimitrios Orfanoudakis, MBA
• "Studying at the MSc Marketing Management was a unique experience. I really enjoyed lectures and exchange of ideas in the class. I have developed skills in communication and team working and enhanced my research and analytical skills. Today, I feel very grateful to my professors and more confident for acquiring such important knowledge." - Antigoni Filipidou, MSc Marketing Management
• "My studies at Mediterranean College were the most creative and enjoyable period of my life, helped me to develop the elements of my personality. The conclusion; Never stop following your dreams." - Eleni Stamatiou, BA (Hons) Business (Marketing)