Program Overview

MSc Digital Marketing

Overview

The MSc Digital Marketing is a fully revised programme, designed by the University of Derby, a university that in recent years has succeeded in being among the top in the UK for Marketing studies (TOP5, Guardian University Guide 2024). As a university, it stands out for its comprehensive approach, applied knowledge, and career prospects it ensures for graduates.

What you will learn

The programme’s content is an applied, in-depth study of one of the most exciting and constantly evolving business functions. You will be fully prepared to design and execute effective digital communication campaigns that convey the right message to the right audience at the right time, using the most contemporary tools and measuring their performance.

Key themes of the course

• Digital Innovation & Change Management: New technologies such as AI and web3 are increasingly impacting the operation of businesses. Through case studies and the application of techniques, students learn how to identify innovative opportunities and implement change strategies.
• Contemporary Marketing Challenges: Advancements in information technology and communications, changes in consumer buying behaviour patterns, and the shortening of product life cycles have completely transformed and reshaped the competitive landscape. You will learn to utilize strategic metrics, evaluate a brand, assess the relationship between the business and consumers, and depict with data their satisfaction and loyalty towards the enterprise.
• Digital Marketing Strategy: Study the most contemporary techniques and strategies dominating the digital world and familiarize yourself with the tools that shape successful online presence. Gain the skill to design and implement marketing strategies that address the needs of the digital era and differentiate businesses in the market.
• Strategic Brand Management: Discover how to develop, shape, and manage standout brands in the market. Through case analysis and interactive activities, acquire the knowledge and skills required to create brands that resonate with the audience and build trust and recognition.
• Digital Marketing Campaigns & Analytics: Through practical applications and data analysis, learn how to measure the performance of a campaign and conduct analyses that lead to strategic improvements. Practices such as email marketing, SEO, PPC, PPI, mobile marketing, google analytics, data mining, AI, and programmatic marketing are used by numerous businesses worldwide daily and are considered essential knowledge for a future marketer.
• Marketing Metrics for the digital age: Discover the key measurements that lead to effective marketing decisions for a business. Through practical applications and case analysis, gain the knowledge and skills required to measure the performance of marketing actions and make strategic improvements based on data.

Why choose this course

• We have a long tradition and experience (30+ years) in offering postgraduate programmes, as our Business School is one of the first Business Schools to be established in Greece (1977) and the first to offer an MBA, back in 1989.
• This is the exact programme (franchise) of the University of Derby, a university that incorporates and shapes developments through its research in digital marketing, AI & marketing, new technologies, etc.
• The University of Derby is the 1st ranked British university in Greece and TOP5 in the UK for Marketing studies (Guardian Guide, 2024).
• Teaching in English ensures that you will meet the demands of a profession without borders, with media and platforms penetrating the global audience, and trends - developments mainly shaped abroad.
• You will be trained in the latest trends, technologies, and practices demanded by the job market, such as social media marketing, search engine optimization (SEO), content marketing, data analytics, and mobile marketing.
• Our curriculum is applied and involves projects with real business scenarios.
• You will network with professionals from the digital marketing, communication and advertising industry, thus start your professional career.
• It covers all inter-related fields in digital marketing and communication, offering unlimited career prospects in Greece and abroad.
• Teaching is adjusted to the needs of working professionals through flexible teaching, and assessments via professional related project work and coursework.
• You are taught by experienced lecturers, active professionals, and researchers in the field of Marketing.

Admission Requirements

Our MSc Digital Marketing is ideal for you, if you hold an undergraduate degree of any discipline with the necessary English language skills and you aspire to build a career in Marketing.

Additionally, the programme is suitable if you are already working in the field and wish to obtain a postgraduate degree to certify your empirical knowledge and pursue managerial positions.

The minimum English language requirement is equivalent to IELTS 6.5 (C1). If you do not possess an official English language certificate, you can sit the College’s internal placement test.

Moreover, you’ll be asked to submit a resume, as well as a recommendation letter from employers and tutors, and you’ll be called for an academic interview with the programme leader.

Degree recognition

Graduates are holders of an accredited Master’s degree, professionally equivalent to those awarded by Greek Higher Education Institutions, and may enjoy the professional rights attached to their degree, after they proceed with the required recognition procedure by the Greek authorities.

Career prospects

Your career options as a holder of a postgraduate degree in Digital Marketing are limitless! It’s a dynamic profession with unlimited creativity and opportunities for innovation. Indicatively, you can pursue careers in roles such as:

• Marketing Manager
• Digital Marketing Manager
• Brand Manager
• Social Media Strategist / Specialist
• SEO Specialist
• Content Marketer/ Copywriter
• Digital Advertising Manager
• Market Research Analyst
• Data Analyst

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Testimonials

Completing the academic programme BSc in Counselling & Psychology at the Mediterranean College, I managed to register with the British Psychological Society as a Graduate Member, I have been working as an independent mental health professional with my private practice until today, Ι linked with other professionals in the Psychology and Mental Health field, I wrote two psychology books which have been officially published, and also, having an accredited (by the British Psychological Society) degree, I have been able to work in the UK.

Evangelos Kousiadis, BSc (Hons) Psychological Sciences & Counselling

At Mediterranean College I studied the BSc (Hons) Applied Psychology course, which offered me the necessary skills to be accepted for postgraduate studies in London (MSc Clinical Applications of Psychology – Kingston University London) and become a member of the British Psychological Society – MBPsS). Starting from scratch, the College and its outstanding academic tutors provided me the theoretical and practical background to be employed and continue to work until today.

Spyros Vlaseros, BSc (Hons) Applied Psychology

I started my studies at Mediterranean College in 2008 when I followed the BSc in Psychology and Counselling course through the University of Teesside. Mediterranean College provided me with the foundation upon which I based my career. After completing the BSc, I moved to England, obtained two Master’s degrees and started working as a research assistant at the University of Teesside. I am completing now my final PhD year with the University of Derby.

Theodora Machaira, BSc (Hons) Psychological Sciences & Counselling

Completing the academic programme BSc in Counselling & Psychology at the Mediterranean College, I managed to register with the British Psychological Society as a Graduate Member, I have been working as an independent mental health professional with my private practice until today, Ι linked with other professionals in the Psychology and Mental Health field, I wrote two psychology books which have been officially published, and also, having an accredited (by the British Psychological Society) degree, I have been able to work in the UK.

Evangelos Kousiadis, BSc (Hons) Psychological Sciences & Counselling

At Mediterranean College I studied the BSc (Hons) Applied Psychology course, which offered me the necessary skills to be accepted for postgraduate studies in London (MSc Clinical Applications of Psychology – Kingston University London) and become a member of the British Psychological Society – MBPsS). Starting from scratch, the College and its outstanding academic tutors provided me the theoretical and practical background to be employed and continue to work until today.

Spyros Vlaseros, BSc (Hons) Applied Psychology

News

The School of Shipping, member of Helmepa!

June 28, 2022

Mediterranean College’s School of Shipping is a proud member of Helmepa, the Hellenic Marine Environment Protection Association. An open and collaborative approach to environmental protection and sustainability is a key aspect of our academic philosophy.