Program Overview

---

BA (Hons) in Marketing - Digital Media and Cloud Computing

Overview

The BA (Hons) in Marketing (Digital Media and Cloud Computing) is a specialized and innovative programme, which has been created to meet the needs of learners who seek to develop their knowledge and appreciation of concepts and frameworks of marketing with digital media at BA level.

Key Features of the Programme

• The programme will inform learners understanding of the industry and help them gain the skills needed to secure exciting Marketing with Digital Media roles with leading brands and agencies around the world
• Cloud Computing incorporated into the programme will assist learners in adapting their skills in a dynamic Digital Marketing environment
• The programme format will allow for a stimulating learning environment bringing together a faculty of experts and leaders in Marketing with Digital Media and Cloud Computing
• Each year of study is intended to expand the learner’s knowledge and understanding of Marketing with Digital Media and Cloud Computing.

Aims & Objectives

On completion of the programme students should have acquired the skills to:

• Evaluate the components of Marketing with Digital Media and competently integrate complex ideas and theories.
• Demonstrate knowledge and application of Cloud Computing in Marketing within a Digital Media environment.
• Demonstrate skills and competencies in building applications and the use of Cloud Platforms to deploy them in the Cloud.
• Be able to communicate and manage skills required to successfully work within projects & have gained the ability to function effectively as an individual and in project teams.
• Have an appreciation of the rapidly evolving Marketing with Digital Media industry by developing their life-long learning skills. Have an understanding of the changing face of Marketing with Digital Media and Cloud Computing in relation to both acceleration in the use and development of technology, and its impact amongst organisations and on society.

Delivery

All classes will be delivered online.

Entry Requirements

The minimum entry requirements for the BA (Hons) in Marketing are:

• Leaving Certificate – Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, to include Mathematics and English or another language, or
• FETAC – A full Level 5 FETAC Award (i.e. 8 modules) with at least 3 distinctions, or
• A-Levels / GCSE – Applicants must obtain a minimum of 4 GCSE passes at grade C to include Mathematics and English or another language, plus 2 A-Level passes at grade C or higher, or
• BTEC – Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.
• For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

Mature

All EU nationals aged 23 years before 1st of January in the year of application are classified as ‘mature applicants’. Mature learners can apply directly to the college and will be assessed on basis of age, work experience and educational attainment as outlined in the DBS Quality Assurance Handbook (QAH).

BA (Hons) in Marketing - Events

Overview

The BA (Hons) in Marketing (Events) degree programme incorporates a balanced mix of specialised marketing and event management modules geared towards the needs of marketing personnel operating in a dynamic national or international environment. The programme deals comprehensively with modern marketing and event management theory and practice.

Aims and Objectives

The objectives of the BA (Hons) Marketing programme are:

1. To provide learners with knowledge and understanding of the fundamental theories and concepts and methods of business.
2. To develop an in‐depth knowledge and understanding of the theory, principles and methods that underpin the practice of marketing.
3. To analyse problems and formulate practical solutions to a variety of marketing problems at both a strategic and tactical level, as well as the ability to critically evaluate the approach and techniques used.
4. To develop a range of key interpersonal skills, characteristics and attitudes to enable learners to work professionally both individually and as part of teams
5. To cultivate key personal attributes, self‐awareness and confidence to foster lifelong learning and to support progression in a career and/or further academic study.
6. To develop the skills of creativity and innovation and learn to think entrepreneurially in a marketing environment.
7. To ensure graduates are equipped with relevant, up-to-date knowledge and skills appropriate to the field of digital marketing, media, and cloud computing.

Delivery

All classes will be delivered online.

Entry Requirements

The minimum entry requirements for the BA (Hons) in Marketing are:

• Leaving Certificate – Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, to include Mathematics and English or another language, or
• FETAC – A full Level 5 FETAC Award (i.e. 8 modules) with at least 3 distinctions, or
• A-Levels / GCSE – Applicants must obtain a minimum of 4 GCSE passes at grade C to include Mathematics and English or another language, plus 2 A-Level passes at grade C or higher, or
• BTEC – Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.
• For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

Mature

All EU nationals aged 23 years before 1st of January in the year of application are classified as ‘mature applicants’. Mature learners can apply directly to the college and will be assessed on basis of age, work experience and educational attainment as outlined in the DBS Quality Assurance Handbook (QAH).

BA (Hons) in Marketing - Digital Marketing

Overview

The BA (Hons) in Marketing (Digital Marketing) has been developed in close discussion with practitioners from the communications and marketing industry. This degree is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills, whilst also allowing them to develop digital marketing skills in an ever changing business environment.

Aims and Objectives

The objectives of the BA (Hons) Marketing programme are:

1. To provide learners with knowledge and understanding of the fundamental theories and concepts and methods of business.
2. To develop an in‐depth knowledge and understanding of the theory, principles and methods that underpin the practice of marketing.
3. To analyse problems and formulate practical solutions to a variety of marketing problems at both a strategic and tactical level, as well as the ability to critically evaluate the approach and techniques used.
4. To develop a range of key interpersonal skills, characteristics and attitudes to enable learners to work professionally both individually and as part of teams
5. To cultivate key personal attributes, self‐awareness and confidence to foster lifelong learning and to support progression in a career and/or further academic study.
6. To develop the skills of creativity and innovation and learn to think entrepreneurially in a marketing environment.
7. To ensure graduates are equipped with relevant, up-to-date knowledge and skills appropriate to the field of digital marketing, media, and cloud computing.

Delivery

All classes will be delivered online.

Entry Requirements

The minimum entry requirements for the BA (Hons) in Marketing are:

• Leaving Certificate – Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, to include Mathematics and English or another language, or
• FETAC – A full Level 5 FETAC Award (i.e. 8 modules) with at least 3 distinctions, or
• A-Levels / GCSE – Applicants must obtain a minimum of 4 GCSE passes at grade C to include Mathematics and English or another language, plus 2 A-Level passes at grade C or higher, or
• BTEC – Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.
• For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

Mature

All EU nationals aged 23 years before 1st of January in the year of application are classified as ‘mature applicants’. Mature learners can apply directly to the college and will be assessed on basis of age, work experience and educational attainment as outlined in the DBS Quality Assurance Handbook (QAH).

BA (Hons) in Marketing

Overview

The BA (Hons) Marketing focuses on core areas of marketing such as communications, planning, management, consumer behaviour, services marketing, marketing research, strategic marketing digital marketing and events marketing. It aims to develop learners' knowledge of the theory and practice of marketing, necessary for them to secure employment and perform in all key areas of marketing in a broad range of employment environments.

Aims and Objectives

The objectives of the BA (Hons) Marketing programme are:

1. To provide learners with knowledge and understanding of the fundamental theories and concepts and methods of business.
2. To develop an in‐depth knowledge and understanding of the theory, principles and methods that underpin the practice of marketing.
3. To analyse problems and formulate practical solutions to a variety of marketing problems at both a strategic and tactical level, as well as the ability to critically evaluate the approach and techniques used.
4. To develop a range of key interpersonal skills, characteristics and attitudes to enable learners to work professionally both individually and as part of teams
5. To cultivate key personal attributes, self‐awareness and confidence to foster lifelong learning and to support progression in a career and/or further academic study.
6. To develop the skills of creativity and innovation and learn to think entrepreneurially in a marketing environment.
7. To ensure graduates are equipped with relevant, up-to-date knowledge and skills appropriate to the field of digital marketing, media, and cloud computing.

Delivery

All classes will be delivered online.

Entry Requirements

The minimum entry requirements for the BA (Hons) in Marketing are:

• Leaving Certificate – Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, to include Mathematics and English or another language, or
• FETAC – A full Level 5 FETAC Award (i.e. 8 modules) with at least 3 distinctions, or
• A-Levels / GCSE – Applicants must obtain a minimum of 4 GCSE passes at grade C to include Mathematics and English or another language, plus 2 A-Level passes at grade C or higher, or
• BTEC – Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.
• For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

Mature

All EU nationals aged 23 years before 1st of January in the year of application are classified as ‘mature applicants’. Mature learners can apply directly to the college and will be assessed on basis of age, work experience and educational attainment as outlined in the DBS Quality Assurance Handbook (QAH).