Program Overview

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Diploma in Event Management & PR

Overview

The Diploma in Event Management & PR is an online program that provides students with the knowledge and skills to plan and manage successful events. The program covers event planning and management, event communications, marketing, and public relations, and event operations.

Programme Aims and Objectives

The program aims to provide a structured approach to planning and managing events, reducing pressure on the event organizer and producing a better quality event. On completion of the program, students should have acquired the skills to:

• Identify and develop an event that can succeed in the prevailing socio-economic conditions
• Develop robust plans for before, during, and after the event
• Build an appropriate team, whether paid or unpaid, and budget for their event
• Develop a marketing strategy and plan that will attract both event participants and sponsors
• Communicate successfully with all stakeholders using public relations knowledge and techniques
• Understand the safety, risk, and emergency planning requirements for events
• Manage all aspects of an event operation, such as transport, crowd management, logistics, or communications

Timetable

The program runs wholly online, including workshops, tutorials, and program assessment. The provisional timetable can be viewed online.

Assessment

Assessment for the DBS Online Diploma in Event Management & PR will be conducted through 100% continuous assessment.

DBS Student Facilities

DBS Online Diploma students can avail of facilities to assist them in every aspect of their studies, including:

• Online Learning Environment: an eLearning system designed to provide course material, interactive education sessions, and a virtual online classroom
• DBS Online Library: provides a program of introductory videos and virtual classroom sessions in the areas of Library resources, essay writing skills, avoiding plagiarism, and referencing
• DBS Virtual Community of Learners: a platform for students to network and share with fellow online students

Course Content

The DBS Online Diploma in Event Management & PR covers:

Event Planning & Management

This subject area introduces students to event types and their characteristics, using project management principles as the foundation for effective event planning.

Event Communications: Marketing and Public Relations

This element of the program begins with an introduction to the marketing concept and key marketing principles, emphasizing the importance of targeting the right event at the right audience at the right time. Students are provided with practical PR and presentation skills to ensure they can communicate key messages professionally in both written and verbal format.

Event Operations

Focusing on successful execution of an event plan, this part of the program takes students through a wide range of functional areas that must be prepared and delivered as part of an event.

Structure

The Diploma in Event Management & PR will run wholly online, including workshops, tutorials, and program assessment. The program is delivered with a strong practical emphasis on event management and public relations.

Career Opportunities

On completion of this online program, students will have the knowledge and skills required to work in a variety of business positions, such as event coordinator, assistant to event managers and promoters, assistant PR executive, or marketing assistant.

Student Profile

Typically, students participating on this program are interested in working on events either in part-time or full-time capacity. The mix in each intake is varied, from those with no previous event experience to those who have worked and volunteered on events in the past.

Further Study Options

For students interested in further study, Dublin Business School also offers a range of Level 8 Honours Business Evening Degree programs.

Fees

The fee for the Diploma in Event Management & PR is €1,500, inclusive of tuition, registration, exam fees, and DBS library membership. This fee must be paid in full before the course begins.

Certification

• Certification: Dublin Business School
• Awarding Body: Dublin Business School
• Schedule: Online delivery, 1 online class per week on Thursdays, 1 weekly podcast, 1 online clinic with lecturer for questions and queries
• Duration: 12 weeks
• Next Intake: September 2025