Program Overview

Bachelor’s Degree in Marketing

Understand the power of persuasion with a bachelor’s degree in Marketing

Marketing is the art and science of understanding consumer needs, creating compelling messages, and delivering value to target audiences. It encompasses a wide range of activities, from market research and analysis to brand management, advertising, digital marketing, and more. At University of Bridgeport, we are committed to providing you with the tools and skills needed to excel in the growing world of marketing. Our bachelor’s in Marketing degree program will help you develop a deep understanding of consumer behavior, market trends, and competitive landscapes. The hands-on learning experiences offered through our bachelor’s in Marketing degree will allow you to hone your creativity, strategic thinking, and problem-solving abilities, enabling you to develop effective marketing campaigns and initiatives for your organization.

Gain valuable skills that you can carry from the classroom to your campaigns

At UB, we provide you with a career-focused marketing education designed to help you jump right into an exciting career! That’s why our courses are composed of hands-on projects, like running your own campaigns and conducting your own market research. The bachelor’s in Marketing degree will give you exposure to real-world challenges in the field and give you opportunities to apply marketing principles in a professional setting. You could even develop a portfolio of work that will make you stand out in your job search after graduation! By staying on top of the latest marketing technologies and trends throughout the Bachelor of Science in Marketing program, you’ll learn how to adapt to the ever-changing marketing landscape and position yourself for future success.

Rewarding career opportunities

Graduates of UB’s bachelor’s in Marketing program can pursue a variety of exciting career opportunities, including:

• Advertising executive
• Brand manager
• Digital marketing coordinator
• Market analyst
• Market researcher
• Marketing manager
• Product manager
• Public relations specialist
• Sales manager
• Social media manager
• And more!