Diploma of Advanced Studies in Food & Beverage Entrepreneurship and Management

Program Overview

Diploma of Advanced Studies in Food & Beverage Entrepreneurship and Management

Overview

The Diploma of Advanced Studies in Food & Beverage Entrepreneurship and Management is a one-semester (six months) study program that explores food & beverage (F&B) operations from the ground up. The program includes immersive field visits and, at the end of the taught semester, students will undertake a six-month professional internship or applied research project.

Academic Structure

• 2 semesters
• 20 US / 40 ECTS total credits
• Highly applied learning
• Immersive field visits

Modules

• International Hospitality Best Practices in Customer Service
  • Explore the art of exceptional customer service within the realm of global hospitality.
  • Cultivate essential skills and knowledge required to excel in customer service.
• Food and Beverage Concept Development
  • Unravel the secrets behind successful concept ideation, menu design, and operational implementation.
  • Craft unique and compelling F&B concepts through interactive lectures and hands-on projects.
• Food and Beverage Operation and Trends
  • Examine the complexities of efficient F&B operations, including inventory management, staff training, and guest satisfaction.
  • Analyze the latest trends shaping the industry, such as sustainable practices, fusion cuisines, and experiential dining.
• Food and Beverage Management Essentials
  • Learn the fundamental principles and strategies required to excel in managing F&B operations.
  • Gain a deeper understanding of key areas, including restaurant revenue management, financial management, cost control, menu planning, and quality assurance.
• Entrepreneurial Mindset, Innovation and Value Creation
  • Unleash entrepreneurial spirit and ignite the ability to innovate and create value in dynamic business landscapes.
  • Explore strategies for market analysis, business model development, and value proposition creation through a mixture of lectures and practical exercises.
• Food Styling for Marketing Visuals
  • Learn techniques to create visually stunning and enticing food imagery for marketing campaigns.
  • Explore the principles of visual storytelling and branding through food, from composition and lighting to prop selection and color harmony.
• Digital Marketing and Leveraging in Social Media Environment
  • Unlock the secrets of digital marketing success and develop skills to create effective digital marketing strategies.
  • Leverage social media channels and harness the potential of online advertising.

Immersive Field Visits

• Industry exposure through a series of visits to important F&B industry players in Europe.
• Meet and interact with businesses representing the complete F&B chain.
• Discover more about international hospitality best practices, food and beverage concept development, operational trends, and digital marketing strategies.

Final Semester Internship or Applied Research Project

• Choose between a professional internship or Applied Research Project to earn the diploma.
• Internship: six-month professional internship in a hospitality setting.
• Applied Research Project: tackle a real-world business challenge with a partner company.

Admission Information

• Next intake dates: September 2025, February 2026
• Minimum age: 21 years
• Professional Experience: With a degree: minimum 2 years experience, Without a degree: minimum 5 years experience
• Qualifications: Bachelor degree desirable
• English level: IELTS: overall 6.0 and min. 5.5 in every sub-component, TOEFL: Internet-based 80 or paper-based 550, First Cambridge Exam: Grade A, Cambridge Advanced Exam: Grade C, Duolingo 115 with no component under 105

Fees

• Academic Expenses:
  • Tuition fees: CHF 18,700
  • Learning resources and practical arts apparel: CHF 570
  • Les Roches for life career support: CHF 1,500
  • Health and accident insurance: CHF 1,785
  • Immersive experience: CHF 3,200
  • Total: CHF 25,755
• Living Expenses:
  • Flexible board: CHF 3,800
  • Total: CHF 3,800

Turning the Diploma into a Master's

• Upon successful completion of the diploma, students have the option to study a further semester focused on core hospitality business content.
• This, combined with the choice of professional internship or Applied Research Project, earns a Master of Advanced Studies in Hospitality Management with Specialization.

FAQs

• What is a diploma in food and beverage management?
  • A one-semester study program that looks at food & beverage (F&B) operations from the ground up.
• What career opportunities are available after completing a diploma of advanced studies in food and beverage management?
  • Establishing one's own business, directing hotel F&B services, or managing within the wider F&B sector.
• What are the benefits of studying a diploma in food and beverage management?
  • Demonstrates to prospective employers that students arrive with a solid foundation of F&B industry knowledge, enabling them to hit the ground running.
  • Provides invaluable knowledge for entrepreneurial ambitions within the F&B sector.