Diploma of Advanced Studies in Marketing for Luxury Tourism

Program Overview

Diploma of Advanced Studies in Marketing for Luxury Tourism

Overview

This diploma program is designed to equip students with the skills and knowledge required to succeed in the luxury tourism marketing industry. The program is taught at the Marbella campus and consists of 7 modules, including Marketing Concepts, Experiential Marketing, Luxury Fashion and Lifestyle Trends, Customer Relationship Management in Luxury, Agile Digital Marketing for Luxury Business, Sustainable Luxury and Ethics, and Strategic Data Analytics for Decision Making.

Academic Structure

The program is divided into two semesters. The first semester consists of the 7 modules, while the second semester offers a choice between a professional internship or an Applied Research Project.

Modules

• Marketing Concepts
  • This course explores marketing as a strategic business function by explaining how companies analyze and use marketing information.
  • You’ll look at marketing components such as segmentation, targeting, positioning, designing, pricing, and promoting.
• Experiential Marketing
  • Experiential marketing is about engaging customers through all five senses and embracing individuals as highly perceptive human beings.
  • In this course, you will learn how every product and service needs to be engaging in experiential marketing.
• Luxury Fashion and Lifestyle Trends
  • This course provides insights into fashion, covering both its historic development and its contemporary challenges and opportunities.
  • Topics also include production and distribution; plus cultural and other demographic influences that influence fashion marketing.
• Customer Relationship Management in Luxury
  • This course will teach you what you need to operate a customer relationship management (CRM) system successfully, covering areas such as data analysis, customer retention, customer lifetime value, customer lifecycle, customer journey, and CRM architecture.
• Agile Digital Marketing for Luxury Business
  • This course teaches you how to use digital technology as a marketing tool to create value to customers.
  • You’ll discover how to create a target buyer persona and how to obtain reliable data from different sources in order to establish an omnichannel business.
• Sustainable Luxury and Ethics
  • As well as providing an overview of key innovative and sustainable trends in the luxury hospitality sector, this course also features a practical component that will test your ability to analyze, develop, and recommend strategic CSR in a luxury organization.
• Strategic Data Analytics for Decision Making
  • Develop the skills required to understand and interpret quantitative data.
  • You’ll look at disciplines such as statistical terminology and techniques, inferential statistics and probability theory, while also examining how quantitative data analytics impact managerial judgments.

Immersive Field Visits

Marbella’s status as an international luxury resort puts numerous world-renowned brands in our neighborhood. Your field visits offer a carefully curated series of visits to several of these key industry players.

Final Semester: Internship or Applied Research Project

At the end of your taught semester, you can choose between a professional internship or Applied Research Project to earn your diploma.

• Internship
  • Your six-month professional internship will place you directly into a hospitality setting, enabling you to put to the test what you learned in the previous semester.
  • This is our recommended option if you did not have significant hospitality industry experience before joining the program.
• Applied Research Project
  • Working with a partner company, you will tackle a real-world business challenge, drawing upon the skills and knowledge you learned in class.
  • This is our recommended option if you already accrued hospitality experience before joining the program.

Admission Information

Next Intake Dates

• September 2025
• February 2026

Minimum Age

• 21 years

Professional Experience

• With a degree: Minimum 2 years experience
• Without a degree: Minimum 5 years experience

Qualifications

• Bachelor degree desirable.

English Level

• If English is not your first language, or if you have not spent the last two years studying in an institution where English is the primary language of instruction, please enclose a copy of one of the following:
  • IELTS: overall 6.0 and min. 5.5 in every sub-component*
  • TOEFL: Internet-based 80 or paper-based 550
  • First Cambridge Exam: Grade A
  • Cambridge Advanced Exam: Grade C
  • Duolingo 115 with no component under 105

Fees

Marbella

• Academic Expenses
  • Tuition fees: 18,160 EUR
  • Learning resources and practical arts apparel: 400 EUR
  • Les Roches for life career support: 1,500 EUR
  • Health insurance: 940 EUR
  • Immersive experience: 1,000 EUR
  • Total: 22,000 EUR
• Living Expenses
  • Half Board: 2,655 EUR
  • Total: 2,655 EUR

Turning Your Diploma into a Master of Advanced Studies

Upon successful completion of your Diploma of Advanced Studies in Marketing for Luxury Tourism, you have the option to study a further semester focused on core hospitality business content. This, combined with your choice of professional internship or Applied Research Project, earns you a Master of Advanced Studies in Hospitality Management with Specialization.

FAQs

What is a diploma in tourism management?

A diploma in tourism management would offer a more general curriculum related to the tourism sector. With this Diploma of Advanced Studies in Marketing for Luxury Tourism, you have a much more focused and specialized curriculum centered on the role of the marketer within the luxury tourism segment.

What is a Marketing Management Diploma?

The Diploma of Advanced Studies in Marketing for Luxury Tourism from Les Roches is a one-semester (six months) study program that will teach you the skills of marketing management as they relate to the luxury tourism and hospitality industry.

What are the benefits of a marketing diploma?

The key benefit of studying a marketing diploma is that you’ll acquire career-focused marketing knowledge within a condensed time frame – six months in the case of this Diploma of Advanced Studies.

What are the career opportunities in luxury tourism marketing?

This is an area of the marketing profession which is in high demand. Why? Because luxury tourism destinations do not become established by accident; they must be carefully nurtured and maintained, requiring specific skills in marketing and management.

What skills will I develop in this program?

With this program, you’ll analyze the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer, with a special focus on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.