Program Overview

Hospitality Revenue and Demand Management

Program Overview

This 100% online course is designed to provide students with a comprehensive understanding of revenue management in the hospitality industry. The program explores the concepts, principles, and implementations of revenue management, including strategic pricing, tactical pricing, total revenue management, technology enablers, and talent, people, and organization.

Program Structure

The program consists of six modules, each covering a specific aspect of revenue management:

1. Introduction to Revenue Management: Build foundational knowledge of revenue management and explore its impact on the hospitality industry.
2. Strategic Pricing: Assess the difference between strategic and tactical pricing, exploring the use of strategic pricing and how to establish it within the hotel's strategic positioning.
3. Tactical Pricing: Learn about tactical pricing, including day-to-day application of different price points at different points of time.
4. Total Revenue Management: Explore the application of revenue management in other ancillary streams and how to bundle different revenue streams to satisfy customers and drive revenue and profit.
5. Technology Enablers: Take a deep dive into the key enablers for revenue management: technology.
6. Talent, People and Organization: Discover the most important enabler for successful revenue management: people and processes.

Admission Criteria

There are no specific admission criteria for this program, but ideally, students would have a background in hospitality and/or management and a firm grasp of mathematics.

Fees

CHF 1,350

Next Intakes

8 October 2025

Limited spaces available

Program Benefits

• 100% flexible learning
• Certificate of completion
• Peer-to-peer networking
• Direct faculty interaction
• Enhance knowledge and understanding of revenue management in hospitality

Faculty

Debra Adams, Visiting Professor

FAQs

• What professional background is required to enroll in the Hospitality Revenue and Demand Management course? There are no specific admission criteria for this program, but ideally, students would have a background in hospitality and/or management and a firm grasp of mathematics.
• How will this course facilitate networking and interaction with peers and faculty? The course is designed to facilitate connections with expert faculty and peers, including live online teaching sessions, group presentations, and access to online discussion forums.
• What specific revenue management skills and strategies will I learn? Over three intensive weeks, students will learn all about the principles of revenue management, how different hospitality segments implement it, and how to develop strategies for maximizing revenue using demand, capacity, and performance data and analytics.