Program Overview
Program Description
The Program Certificate in Digital Marketing is a comprehensive pathway to becoming proficient in the realm of online promotion. This program is designed to provide a solid foundation in the 'Google Ecosystem', covering website development, SEO, Accelerated Mobile Pages, Schema, Geotargeting, and the profound impact Google has had on the hospitality industry.
Learning Outcomes
Search Engine Optimization (SEO)
- Understand the Google Ecosystem.
- Differentiate between Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
- Engage with techniques to improve search engine results.
- Explore digital marketing in the context of the Golden Triangle.
Digital Marketing
- Acknowledge the link between a digital marketing strategy and a marketing plan.
- Explore the three categories of hotel digital marketing.
- Review budgeting for digital marketing.
- Explore the digital marketing toolbox.
Content Creation for Social Media
- Illustrate the building blocks of social media.
- Identify the various forms of social media.
- Explore the social media technology.
- Outline how to create a social media framework.
- Understand how to amplify the social media message.
Marketing Strategies and Planning
- Compare various marketing strategies applied within a competitive environment.
- Explore promotion strategies for brand visibility.
- Follow-through on strategic implementation through planning.
Optimizing Guest Experience Through Social Media
- Differentiate between the types of AI-generated social platforms.
- Explore the effect of different social media applications on guest experience and engagement.
- Acknowledge the benefits of social media applications.
- Identify ways in which the use of AI-generated social media platforms strengthens a marketing campaign.
Program Details
- Duration: 120 hours
- Tuition Fee: €3,400
- Program Structure: The program consists of five individual modules:
- Search Engine Optimization - Short Course
- Digital Marketing - Short Course
- Content Creation for Social Media - Short Course
- Marketing Strategies and Planning - Short Course
- Optimizing Guest Experience Through Social Media - Short Course
Program Benefits
By completing this program, you will gain vital skills in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) for online success. You will also learn how to regularly evaluate performance metrics to refine your online presence and achieve your goals in the field of digital marketing. Additionally, you will explore the realm of social media platforms, leveraging advanced technology, measuring message impact, and harnessing artificial intelligence (AI) to enhance customer experiences.
Les Roches Global Hospitality Education
Overview:
Les Roches Global Hospitality Education is a renowned international hospitality school with a rich history spanning over eight decades. It is recognized as one of the world's leading institutions in hospitality education, boasting a 98% placement rate for job-seeking graduates. Les Roches offers a comprehensive range of programs, from undergraduate to postgraduate and executive education, catering to diverse career aspirations in the hospitality industry.
Services Offered:
Les Roches provides a wide array of services to its students, including:
Academic Programs:
Bachelor's, Master's, MBA, and Executive Education programs in various hospitality-related fields.Practical Experience:
Internships and work experience opportunities within the industry.Career Services:
Guidance and support in job searching and career development.Campus Life:
A vibrant and diverse student community with various extracurricular activities and social events.International Exposure:
Opportunities to study and work in different countries.Online Learning:
Flexible online courses for professionals seeking to enhance their skills.Student Life and Campus Experience:
Les Roches offers a dynamic and immersive campus experience. Students can expect:
Global Community:
A diverse student body from around the world, fostering a multicultural environment.Extracurricular Activities:
Sports, clubs, and social events to enhance student life.Modern Facilities:
State-of-the-art classrooms, laboratories, and accommodation.Beautiful Campuses:
Locations in picturesque settings like Crans-Montana, Switzerland, Marbella, Spain, and Abu Dhabi, UAE.Key Reasons to Study There:
Industry Recognition:
Les Roches graduates are highly sought after by leading hospitality companies worldwide.Practical Focus:
The curriculum emphasizes hands-on learning and practical skills development.Global Network:
Access to a vast network of alumni and industry professionals.International Experience:
Opportunities to study and work in different countries, expanding global perspectives.Career Support:
Dedicated career services to guide students in their career paths.Academic Programs:
Les Roches offers a range of academic programs, including:
Undergraduate:
BBA in Global Hospitality ManagementPostgraduate:
Master's in International Hotel Management, Master's in Marketing Management in Luxury Tourism, Master's in Sports and Events, Master's in Hospitality Management with SpecialisationMBA & Executive Education:
MBA in Global Hospitality Management, Executive MBA in Global Hospitality Management, Executive Masters in International Hotel Management, Executive Post graduate in International Hotel ManagementPostexperience Programs:
Masters in Hospitality Management with Specialisation, Postgraduate in International Hospitality Management, Postgraduate in Digital Transformation, Postgraduate in Food and Beverage Entrepreneurship and Management, Postgraduate in Leadership and Talent Management, Postgraduate Diploma in Marketing Management in Luxury Tourism, Postgraduate Diploma in Golf Management, Postgraduate Diploma in Cruise Line ManagementOnline Courses:
Executive online courses and online certificates in various hospitality-related areas.Other:
Les Roches is accredited by prestigious organizations like QS Stars University Ratings and NECHE, further solidifying its reputation for quality education. The institution also boasts a global alumni community of over 16,000 members, providing a strong network for career advancement.