Program Overview

Program Description

The Program Certificate in Digital Marketing is a comprehensive pathway to becoming proficient in the realm of online promotion. This program is designed to provide a solid foundation in the 'Google Ecosystem', covering website development, SEO, Accelerated Mobile Pages, Schema, Geotargeting, and the profound impact Google has had on the hospitality industry.

Learning Outcomes

Search Engine Optimization (SEO)

• Understand the Google Ecosystem.
• Differentiate between Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
• Engage with techniques to improve search engine results.
• Explore digital marketing in the context of the Golden Triangle.

Digital Marketing

• Acknowledge the link between a digital marketing strategy and a marketing plan.
• Explore the three categories of hotel digital marketing.
• Review budgeting for digital marketing.
• Explore the digital marketing toolbox.

Content Creation for Social Media

• Illustrate the building blocks of social media.
• Identify the various forms of social media.
• Explore the social media technology.
• Outline how to create a social media framework.
• Understand how to amplify the social media message.

Marketing Strategies and Planning

• Compare various marketing strategies applied within a competitive environment.
• Explore promotion strategies for brand visibility.
• Follow-through on strategic implementation through planning.

Optimizing Guest Experience Through Social Media

• Differentiate between the types of AI-generated social platforms.
• Explore the effect of different social media applications on guest experience and engagement.
• Acknowledge the benefits of social media applications.
• Identify ways in which the use of AI-generated social media platforms strengthens a marketing campaign.

Program Details

• Duration: 120 hours
• Tuition Fee: €3,400
• Program Structure: The program consists of five individual modules:
  • Search Engine Optimization - Short Course
  • Digital Marketing - Short Course
  • Content Creation for Social Media - Short Course
  • Marketing Strategies and Planning - Short Course
  • Optimizing Guest Experience Through Social Media - Short Course

Program Benefits

By completing this program, you will gain vital skills in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) for online success. You will also learn how to regularly evaluate performance metrics to refine your online presence and achieve your goals in the field of digital marketing. Additionally, you will explore the realm of social media platforms, leveraging advanced technology, measuring message impact, and harnessing artificial intelligence (AI) to enhance customer experiences.