Program Overview

Marketing, MBA

College of Business

Degree Awarded: Master of Business Administration in Marketing

Dean: Haresh Gurnani, Harriman Hall

Associate Dean: Danling Jiang, Harriman Hall

MBA Program Directors: Lily Cushenbery and Gary Sherman, Harriman Hall

Assistant Dean for Curriculum, Accreditation, & Student Services: Amy Milligan, Harriman Hall

Assistant Dean for Finance and Administration: Joyce Wellinger, Harriman Hall

Overview

In today’s world of constant change and extraordinary opportunity, the need for business education has never been greater. Our graduate business degree programs are taught by leading Stony Brook faculty. They are complemented by key executives recruited as visiting professors from throughout the tri-state region-industry leaders who have built stellar careers in today’s global business world.

Our students participate in a vibrant learning environment where they gain the knowledge, skills, and insights necessary to manage complex organizations. Our dedicated faculty has both academic and business experience, and teaches not only the broad principles of management, finance, and marketing but also the more intangible aspects of leadership, communications, and business strategy.

The College of Business offers flexible full and part time programs with day, evening, and Saturday courses at our beautiful main campus in Stony Brook, Long Island, which is located 60 miles east of New York City. We also offer some courses for the MBA program in an online format. As a result of our relationship with business schools overseas, our programs extend to the far corners of the globe.

By focusing on strategic, managerial, analytical, and technical processes and outcomes critical to success in a broad spectrum of industries, Stony Brook University’s graduate business programs help students recognize ways in which they can add value to their firms and advance their careers.

Superior Teaching in a Nurturing Learning Environment: The Stony Brook program prides itself on its superior teaching and its dedication to working with each student to develop his or her business and managerial skills. We seek to bridge the gap between theory and practice by selecting faculty members who can clearly communicate the practical benefits of managerial knowledge.

Admission Requirements

• A bachelor’s degree with a minimum grade point average of 3.0. In exceptional cases, students not meeting the GPA requirement may be considered for admission on a conditional basis. Official transcripts can be mailed directly to the Graduate School 2401 Computer Science Building Stony Brook, NY or sent electronically. We strongly encourage foreign transcripts to be evaluated by World Education Services (WES) or another NACES association member.
• Aptitude for quantitative analysis, demonstrated through previous coursework, standardized tests, or practical experience. All applicants must have successfully completed an introductory calculus course (MAT 123 or equivalent) with a grade of C or higher.
• The GMAT/GRE are optional and should be used to enhance your application.
• Three letters of recommendation, one of which, if possible, should be from a professional working in a private company or public agency who is capable of evaluating the applicant’s motivation and potential. The three letters of recommendation should also include at least one from a college faculty member, counselor, or administrator. Letters of recommendation should be submitted through the application website.
• Applicants whose first or primary language is not English, must submit one of the following:
  • A TOEFL internet-based score of 80 or above
  • An IELTS test with an overall score of 6.5 or above, with no sub-scores below 6.0
• Application fee.
• Acceptance by both the College of Business and the Graduate School.

Degree Requirements

In today’s competitive business environment a strong knowledge of marketing is necessary since one must understand how to stand out and effectively compete against other companies who are targeting the same population. Marketing is a discipline which relies on psychology, sociology and others and applies this knowledge to the exchange process where a company or individual is completing a sale. One must understand consumer behavior, the competitive environment, the company and the culture in which one operates. At the more micro level, the effective marketer must regulate elements of the marketing mix in bringing their product to market. Understanding how to price, promote, distribute and create the right product is essential if one is to achieve success. Understanding how consumers think and what motivates them to purchase is essential in an environment where everyone is competing for the same sale. The M.B.A. in Marketing will prepare students for careers in Brand Management, Product Management Advertising and/or Marketing Research.

Core Course Requirements for the MBA in Marketing

• MBA 502 - Finance (3 credits)
• MBA 503 - Data Analysis and Decision Making (3 credits)
• MBA 506 - Leadership, Team Effectiveness and Communications (3 credits)
• MBA 507 - Ethics in Management (3 credits)
• MBA 511 - Technological Innovations (3 credits)
• MBA 512 - Business Strategy (3 credits)
• MBA 543 - Business Analytics (3 credits)

Required Marketing Courses

• MKT 565 - Consumer Insights (3 credits)
• MKT 567 - Integrated Marketing Management (3 credits)

Elective courses:

• 36 credit track: Students in the 36 credit track will take a total of three 500-level MBA elective courses, two of these must be from the list above.
• 48 credit program: Students in the 48 credit program must take two elective courses from the list above.
  • MKT 516 - Strategic Brand Management (3 credits)
  • MKT 518
  • MKT 519 - Social Media Marketing Strategy (3 credits)
  • MKT 534 - Marketing and Society (3 credits)
  • MKT 535
  • MKT 569 - Digital Marketing Analytics (3 credits)
  • MKT 580
  • MBA 540 - Data Mining for Business Intelligence (3 credits)