Program Overview

BSc Business (Management of AI in E-commerce & Retail Marketing)

This programme explores the strategic role of AI in transforming e-commerce and retail marketing by equipping students with practical skills and insights to innovate, optimise the Digital Shelf, enhance customer engagement, and drive sustainable growth. It fosters critical thinking to help students make informed decisions on key sales and marketing challenges, leveraging consumer behavior insights in an AI-driven digital economy.

Programme Highlights

Forward-looking focus on business & tech, globalisation, and good citizenship

• Programme and specialisations designed following in-depth consultation with key industry stakeholders and alignment with future trends in a technology-led economy.
• Customised academic journey through a choice of specialisation, internship option, and final project (e.g. venture Creation Lab project, where students work with entrepreneurs and simulators to create innovative technology-based companies).

Hybrid learning ecosystem and practical experiences

• Evolutive transition from student life to professional life:
  • Year 1: class lectures with an introduction to Structured Learning
  • Year 2: all modules with integrated Structured Learning
  • Year 3: block teaching with Structured Learning
• Maximises quality of learning by leveraging the use of technology.

Extensive networks of established companies participating in the programme

• Deep engagement with local and regional organisations, expanding participants’ professional networks.
• Valuable internship and employment opportunities thanks to our corporate partners.
• Company visits and industry guest speakers from renowned companies and organisations.

International business experience

• Highly diverse faculty and student profiles with >40 nationalities represented in the programme.
• Option to spend a semester abroad in a partner institution and/or participate in an optional International business trip (e.g. LSE, Babson College, Boston University).

Personalised focus to support each student’s professional development

• Small class sizes of 30-35 students.
• Career workshops to support individual growth and development thanks to UBI’s careers services office.
• One-on-one coaching and tutoring to ensure a smooth academic progression thanks to our student community coaches.

World Class Faculty And Online Resources

• Combination of experienced senior-level practitioners with over 15 years of professional experience in leading international companies and academics from world-renowned universities (e.g LSE, , ESCP Business School, Warwick University, Bristol University, University of Antwerp etc).
• Case-studies and simulators from Harvard and ProQuest.

Programme Details

Programme Duration

• 3 Years

Intakes

• Feb/Sep

Language of Delivery

• English

Site of Delivery

• Bru/Lux/Online

Optional Semester

• Exchange

Admission Criteria

• A secondary school/high school diploma with evidence of a background in Mathematics
• Proof of command of the English language, usually IELTS (6.0) or TOEFL iBT (72) results.

Profile

• Candidates looking for a career in international management and/or entrepreneurship with an understanding of the use of technology in business.

Admission Process

• UBI offers two intakes for the BSc programmes: one in September (autumn) and one in February (spring).
• Check UBI Business School Policies here.

Application

• Applicants are invited to apply directly online. Along with an application form, applicants need to submit a:
  • Secondary school/high school diploma and breakdown of individual subjects and grades (in English or French)
  • Scan of their passport
  • Portrait photo
  • Proof of command of the English language, usually IELTS (6.0) or TOEFL iBT (72) results
  • Personal statement: a 350-word critical analysis on the programme’s potential contribution to the applicant’s personal and professional development.

Tuition Fees

• UBI Brussels Bachelors tuition fee: EUR 8,320 per academic year for EEA citizens and EUR 11,890 per academic year for non-EEA citizens.
• UBI Luxembourg Bachelors tuition fee: EUR 8,320 per academic year for EEA citizens (Luxembourg citizens entitled to receive a scholarship from the Luxembourgish government (AideFi) are not eligible for the EEA scholarship) and EUR 11,890 per academic year for non-EEA citizens.

Teaching Teams

• Rajdeep Paul
• Dr Sofiane Lagraa
• Dr Maja Micevska
• Dr Camelia Nistor
• Prof Gaston Fornes
• Dr Beate Stiehler-Mulder
• Dr Marcelo Leporati
• Dr Mine Afacan Findikli
• Yalcin Sahankaya
• Anh Nguyen
• Dr Djamel Khadraoui
• Dr Botakoz Kazbek

Locations

• Brussels
• Luxembourg
• Shanghai
• Madrid
• HyFlex

The Bachelor's Journey

• Year 1
• Year 2
• Year 3

Core Modules Year 1

1. Economics
2. Ethics and Corporate Social Responsibility
3. Information Systems
4. Marketing in a Digital and Global Society
5. Mathematics for Business Decisions
6. Organisational Behaviour
7. Personal Development and Critical Thinking
8. Professional Skills Development
9. Sustainable Business, Entrepreneurship and Startups
10. Foreign Language – Introductory level

Core Modules Year 2

1. Accounting and Corporate Finance
2. Applied Research Methods for Business
3. Cultural Diversity and Communication in a Global Society
4. Data Science and AI in Business
5. E-commerce and Online Consumer Behaviour
6. International Management
7. Managing Innovation and Technology
8. People Management and Leadership
9. Sustainable Operations Management
10. Foreign Language – Intermediate level

SPECIALISED MODULES YEAR 3

• Students on the BSc Business (Management of AI in E-commerce & Retail Marketing) programme take the six core modules plus two electives or an internship

1. The E-commerce Landscape
2. AI in E-commerce
3. Retail Media and AI
4. Artificial Intelligence in Business
5. Business Analytics
6. Global Challenges
7. Integrative Management
8. Elective*
9. Elective*

Internship (Optional)

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The Only Bachelor's Degree in Partnership With a British University in Belgium and Luxembourg

• All UBI Business School programmes are validated by Middlesex University London, an institution with a distinguished heritage of excellence and innovation in higher education. It is one of the top 100 Young Universities in the World (Times Higher Education) and top 10 transnational universities (Times Higher Education) in the world.

Visa Application for International Students

• Upon successful admission into the programme, students requiring a visa to study at UBI must make a first tuition fee payment to continue the enrolment process. UBI must receive the payment in full before providing any official documents (official registration letter; proof of subsistence via blocked account), that are required in the visa application process. The payment covers the tuition fees for the first semester plus an administrative fee of EUR 350. The tuition fees are fully refundable in case of visa rejection or a deferral/withdrawal before the start of the programme. The administrative fee is non-refundable.

Sufficient Means of Subsistence for Visa Students

• Yes. As part of Wiltz’ ambition to develop its academic activities, students from local higher education schools have privileged access to the town’s student dormitories. Click here for more information.