Program Overview

Welcome to Hartwick Fashion Merchandising

Why Study Fashion Merchandising at Hartwick?

You’re a trendsetter. You want to rock the runway with the hottest looks and show customers what they can buy to look their best.

Here’s why our fashion merchandising program stands out:

• Gain essential expertise in fashion merchandising, both locally and globally.
• Earn a certification in Just in Time Inventory Management (minimizing waste, maximizing efficiency) or Six Sigma (enhancing quality, reducing defects).
• Apply marketing strategies and theories directly to the fashion industry.
• Sharpen critical thinking and problem-solving skills to thrive in diverse fashion business challenges.

Pair with:

• Pair with business to sharpen your fashion focus.
• Pair with digital marketing to drive consumer choices and elevate your brand.
• Pair with art to create the hottest trends and the advertisements that sell them.

What You’ll Learn

• Decode customer behavior and the power of social media in shaping buyer decisions.
• Grasp the intricate connections between design houses, storefronts, and global supply chains.
• Experience the global fashion industry firsthand with an international J Term course.
• Put your skills to the test with an internship in marketing, buying, or design.

Faculty

Aaron R. Stephens

Associate Professor of Business and Finance and Department Chair

WeiWei Zhang

Associate Professor of Marketing

Alumni Spotlight

Ally Quirk ’20 is Senior Graphic Designer at Who What Wear and Marie Claire.