Program Overview

MERCURI European Master in Customer Relationship Marketing

Presentation

The MERCURI European Master in Customer Relationship Marketing is a two-year, 120 ECTS program that focuses on the critical nature of relations between customers and companies/brands. The program is jointly developed and implemented by four European universities: Uniwersytet Ekonomiczny w Katowicach (Poland), Università degli Studi di Bergamo (Italy), Aschaffenburg University of Applied Sciences (Germany), and CEU Universidad Cardenal Herrera (Spain).

Program

The program is divided into two years, with the first year focusing on consumers and markets, and the second year focusing on companies and marketing strategies. The program includes a range of subjects, including consumer behavior, marketing research, corporate communication, and leadership skills.

Professors

The lecturers for the MERCURI European Master in Customer Relationship Marketing are:

• Ms Alexandra Angress: Professor at the University of Applied Sciences in Aschaffenburg, Germany.
• Prof. Dr. Sławomir Smyczek: Full-Professor at the University of Economics in Katowice (Poland).
• Prof. Dr. Justyna Matysiewicz: Full-Professor at the University of Economics in Katowice (Poland).
• Prof. Jean-Luc Giannelloni: Head of the Marketing Department of Grenoble IAE, University Grenoble Alpes.
• Prof. Dr. Stéphane Ganassali: Habilitated Associate Professor of Marketing at the IAE of the University of Savoie Mont Blanc (France).
• Dr. Francisco Suay Pérez: Professor PhD at CEU Universities, UCH CEU.

Placements

The program includes a range of placement opportunities, including internships and consultancy projects.

Mobility

The program is designed to provide students with a unique European experience, with students spending time at each of the four partner universities.

Calendar Timetable

The program starts in September and ends in June.

Regulations

The program is governed by a range of regulations, including the General Regulations Concerning the Practicum in Bachelor's Degrees and Postgraduate Programs, and the Regulations for the Continuation of Studies and Enrolment Conditions for Bachelor’s Degrees.

Academic Fee

The academic fee for the program is 2,000 EURO per year, with additional administration fees payable to each of the partner universities.

Contact

For more information, please contact the Strategic Development and Quality Unit.