Program Overview

Digital Media Concentration

Overview

Reach your creative potential and develop the skills necessary to engage your audience. Students completing the Digital Media concentration will have the knowledge and ability to apply communication theories to writing in the contexts of journalism, video and audio production. You will also develop the balance of critical thinking and technical skills necessary to succeed in a modern media landscape.

Career Opportunities

Students completing the Digital Media Concentration may choose to work as a Media Planner; Multimedia Specialist; Broadcasting/Film/Video Producer; Social Media Manager; Advertising account executive; Event Manager; Writer; Editor and more.

Courses

Digital Media Concentration Course Checklist

Students in the Digital Media Concentration are required to complete 27 hours within the concentration, 21 of which must be at the 300/400 level. There are four required elements (research/writing, theory, internship, and capstone) and four electives.

Required Courses

• COMM 240 Introduction to Mass Media
• COMM 498 Internship
• COMM 496 Digital Media Capstone

Writing Requirement

• COMM 250 Journalism
• COMM 340 Writing Screenplays
• COMM 360 Media Writing

Research Methods

• COMM 206 Communication Research Methods
• COMM 241 Introduction to Video Production

Electives

• COMM 242 Fundamentals of Media Performance
• COMM 302 Feature Photography
• COMM 334 Documentary
• COMM 335 American Film
• COMM 336 International Film
• COMM 342 Audio Production
• COMM 343 Working in Sports Media
• COMM 345 Diversity, Stereotypes & the Media
• COMM 346 Women in Media
• COMM 351 Photojournalism
• COMM 352 Investigative Reporting
• COMM 354 Social Issues in Journalism
• COMM 355 Health Writing
• COMM 440 Advanced Video Production
• COMM 455 Communication Law

Outcomes

The skills developed through the designated courses are in demand in areas such as entertainment arts, film and broadcasting industries, advertising and public relations, publishing, web development, media production, journalism, advocacy, communications. Students completing the Digital Media Concentration may choose to work as a Media Planner; Multimedia Specialist; Broadcasting/Film/Video Producer; Social Media Manager; Advertising account executive; Event Manager; Writer; Editor and more.