Program Overview

Digital Marketing Certificates

The John Carroll University Digital Marketing Certificates take an interdisciplinary approach and combine course work from communication and business to give students an integrated grasp of marketing, communication, public relations, and advertising. Each certificate's unique and flexible curriculum extends beyond the theoretical to provide you with practical knowledge and skills from analysis of market data to content creation.

Admission Requirements & Deadlines

• Successful completion of an undergraduate degree from an accredited institution.
• This program has no set submission deadline. Applications are considered on a rolling basis upon completion. Admission decisions will be made based on space in the program.
• No GRE Required

Application Materials

• Online Application
• Official Transcript(s)

Cost & Aid

• Tuition is charged at the College of Arts and Sciences rate
• For additional questions, contact Student Enrollment and Financial Services.

Credit Hours

• Each certificate program consists of three required courses (9 credits total).
• With seven-week online courses, each certificate can be completed in approximately six months.

Standalone or 3 Stackable Digital Marketing Certificates - Your Choice!

Digital Marketing Analytics

Students acquire practical knowledge and skills in collecting, parsing, visualizing and analyzing marketing data through digital marketing analytics techniques and traditional market research methods.

Content Marketing

Students examine the fundamentals of branding, brand storytelling, copywriting, design and production to understand the foundations of content creation across media.

Digital Advertising & Social Media Marketing

Student examine various strategies to effectively engage consumers and the public using social media and digital advertising.

Certificate Programs

Marketing Analytics Certificate (9 credit hours)

• Introduction to Applied Data Analytics (3 credit hours)
• Digital Marketing Analytics (3 credit hours)
• Market Research and Analysis (3 credit hours)

Content Marketing Certificate (9 credit hours)

• Branding and Content Strategy (3 credit hours)
• Writing and SEO (3 credit hours)
• Brand Storytelling Through Content (3 credit hours)

Digital Advertising & Social Media Marketing Certificate (9 credit hours)

• Online Reputation Management (3 credit hours)
• Social Media Advertising (3 credit hours)
• Digital Advertising (3 credit hours)

Capstone Project - leading to a Master's Degree (3 credit hours)

Graduate Bulletin Digital Marketing Master's Program

Why a Digital Marketing Certificate from JCU?

• Prepare for the Digital Marketplace
• Courses

In a competitive job market, marketing professionals need to strengthen their knowledge and remain forward-thinking.

The Digital Marketing Analytics Certificate focuses on analytical and digital skill gaps, giving students the opportunity to advance their career.

The Content Marketing Certificate explores a range of tools and strategies for generating brand awareness, increasing audience engagement, and creating effective communications across emerging media channels and platforms.

The Digital Advertising and Social Media Marketing Certificate develops an understanding of online reputation management strategies and consumer behavior, and how new and burgeoning digital advertising opportunities engage consumers and the public.

Each certificate helps students to meet, grasp and capture what is currently needed in the marketplace, a deft understanding of multiple concepts, including:

• Commitment to audience engagement instead of the past practice of “talking at” the audience
• Enhanced integrated strategic planning
• Business fluency that allows movement and communication between different areas of organizations and teams