inline-defaultCreated with Sketch.
inline-defaultCreated with Sketch.
HomeUniversitiesProgramsStudents & Alumni
search
Students
Bachelors

Integrated Marketing Communication

John Carroll University
University Heights , United States
Visit Program Website
Students
Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
Not Available
Duration
Not Available
Details
About Program
About University
Contact School
Details
Program Details
Degree
Bachelors
Major
Digital Marketing | Marketing | Communications
Area of study
Business and Administration | Information and Communication Technologies
Course Language
English
About Program

Program Overview

Integrated Marketing Communication (IMC) Concentration

Overview

The Integrated Marketing Communication (IMC) concentration at John Carroll University is designed to equip students with the knowledge and skills necessary to develop effective marketing campaigns that meet the needs of their target audience. Through this concentration, students will learn how to integrate multiple theories and channels, use consumer research to develop strong campaigns, and identify and analyze problems to provide alternative solutions.


Concentration Requirements

  • Courses: Students in the IMC concentration are required to complete 27 hours within the concentration, 21 of which must be at the 300/400 level.
  • Required Elements: There are four required elements:
    • Research/Writing
    • Theory
    • Internship
    • Capstone
  • Electives: Students must choose two electives from the following courses:
    • COMM 274 Introduction to Health Communication
    • COMM 241 Introduction to Video Production
    • COMM 302 Feature Photography
    • COMM 344 Media Sales and Marketing
    • COMM 371 Web & Interactive Design
    • COMM 373 Sports Promotion & Fan Engagement
    • COMM 374 Health Campaigns
    • COMM 375 Communication in Health Setting
    • COMM 376 Crisis Communication
    • COMM 411 Persuasion
    • COMM 473 Non-profit Marketing
    • COMM 470 Managing New Media: Campaigns & Analytics
    • COMM 471 Consulting, Training, & Development
    • COMM 474 Event Planning

Required Courses

  • COMM 270 Introduction to IMC
  • COMM 360 Media Writing
  • COMM 370 How We Live: Consumer Research
  • COMM 372 Branding
  • COMM 472 IMC Campaigns
  • COMM 497 IMC Capstone: Organizational Communication
  • COMM 498 Internship

Outcomes

Graduates of the IMC concentration have gone on to intern or work at companies such as:


  • American Greetings
  • Cleveland Clinic
  • Cleveland Indians
  • Destination Cleveland
  • Fahlgren Mortine
  • NBC News
  • Playhouse Square
  • PR Newswire
  • Quicken Loans
  • Sherwin-Williams
  • WKYC Ch. 3
  • WOIO Ch. 19/43

Internships

The IMC concentration offers students the opportunity to gain hands-on experience through internships with various companies and organizations.


See More