Program Overview

---

Master in Marketing

Duration

Three terms/one year

Number of Credits

60 ECTS

Start dates

October, January & March

Language

English

Fees per term

€ 5,450

Location

Barcelona

Overview

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts with an entrepreneurial mindset to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

Degree Awarded

• A university master’s degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
• A master’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua and programmatically by ACBSP and IACBE.

Additional Qualification

After completing the master program, students will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met).

To earn the MSc International Business Management, students must complete an additional 14-week Business Consultancy Project module (30 ECTS) and a Research Module.

Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Zev Siegl, co-founder of ubiquitous brand Starbucks, inspired EU students with his startup story, shared his thoughts on crucial topics including equality and sustainability, and offered invaluable insights for budding entrepreneurs.

Benefits of Studying a Master's

• Improve critical-thinking skills and learn to be a problem-solver
• Join the alumni network of 30,000+ members
• Gain specialist knowledge to excel in your chosen profession

Why Barcelona?

Studying a Master in Marketing in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 2,100. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.

This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.

This Program is Also Available in

• Geneva
• Munich
• Digital

Campus Facilities

EXPLORE EU’S BARCELONA CAMPUS

Faculty

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

LEARN MORE ABOUT OUR FACULTY

The EU Experience

Request More Information

Start Your EU Journey

Success Stories

EU prepared me for taking on future challenges and also helped me a lot with networking. Actually, it was here at EU, through their networking events, that I got offered my current position.

Carla Solimano, Master in Digital Business, Peru

Other Programs That Might Interest You

• Master in Finance
• Master in Tourism & Hospitality Management
• Master in Innovation & Entrepreneurship
• Master in Management
• Master in Digital Business

Discover Our Campuses

• Barcelona
• Geneva
• Munich
• Digital

Professional Accreditations

• ACBSP
• IACBE
• IQA
• eduQua

Validating & Accrediting Partners

• Universitat de Vic – Universitat Central de Catalunya (UVic-UCC)
• London Metropolitan University (London Met)