Program Overview

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MBA in International Marketing

Overview

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising and media, preparing them for a career in international marketing.

Duration

Three terms/one year (full time) or six terms/two years (part time)

Number of Credits

90 ECTS

Start dates

October, January & March

Language

English

Fees per term

€7,600 (full time)
€3,800 (part time)

Location

Munich

Degree Awarded

• A university MBA degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
• A Certificate of Advanced Studies from EU Business School Switzerland.

The degree programs (títulos propios) awarded by the Universitat de Vic - Universitat Central de Catalunya (UVic-UCC), are authorized to be delivered at EU Business School Munich GmbH in accordance with Article 112 of the Bavarian Higher Education Innovation Act (BayHIG). For more information about university-specific degrees (título propio) and state-recognized university titles, please refer to the section Degrees at EU Business School on our website at euruni.edu/degrees.

About Our Validating & Accrediting Partner

Universitat de Vic - Universitat Central de Catalunya

(UVic-UCC)

Universitat de Vic – Universitat Central de Catalunya (UVic-UCC) is an officially recognized university in Spain. It is inscribed in the Registro Universitario de Centros y Títulos (Register of University Centers and Qualifications, RUCT) with the code 060, and is legally authorized to accredit higher education qualifications according to Organic Law 2/2023, 22nd March, which pertains to the university system. UVic-UCC is accredited by the Agencia Nacional de Evaluación de la Calidad y Acreditación (ANECA), and AQU Catalunya.

The recent achievements of UVic-UCC include:

• Ranked number 41 in Spain by the THE Impact Rankings in 2024
• Ranked number 120 in Southern Europe by QS World University Rankings in 2024

Additional Qualifications

While completing your MBA program, you will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met). You may choose to study an MSc in International Business Management or an MBA.

In order to obtain the state-recognized MBA, you must complete an extra module, Building Business Insights, and a business competency simulation.

To earn the MSc in International Business Management, you must complete an extra business consultancy project and a business competency simulation. These courses are in addition to the MBA coursework.

The London Met MSc in International Business Management program is designed for aspiring professionals with less than two years of work experience, while the London Met MBA is for working professionals and those who have previously held managerial roles.

Both qualifications can be earned in one year of full-time study or two years of part-time study.

Benefits of Studying an MBA

• Foster entrepreneurial skills and start your own company
• Network with leading professionals to gain privileged insights into companies
• Expand your leadership skills to take on new managerial roles

Why Munich?

Studying an MBA in Munich allows students to expand their business knowledge in the economic powerhouse of Germany. The vibrant Bavarian capital is home to numerous major multinational company headquarters including BMW and Allianz, as well as a flourishing startup scene, and is also actively pursuing initiatives to provide a greener, more sustainable living environment.

Munich may be famous for its annual Oktoberfest festival, but it has so much more to offer students wishing to study business. The city energetically promotes and supports innovative startups and tech companies, making it an ideal place for future entrepreneurs to gain knowledge, get involved and to set up new and forward-thinking ventures. Munich also offers students a superb array of sports, outdoor adventures, socializing and entertainment opportunities, ensuring a well-rounded student experience.

This Program is Also Available in

• Geneva
• Digital

Campus Facilities

EU’s Munich campus is located across the street from the historic and lively Theresienwiese fairground, right in the heart of this forward-thinking green city.

Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Lynn Yu, CEO of Jason Wu, one of the hottest fashion brands in NYC and a favorite designer of Michelle Obama, joined EU students in an exclusive EU Learning From Leaders conference to explain the ins and outs of the fashion business and how she made it to the top. From digitalization and the brand pyramid, students were treated to a true masterclass about this highly sought- after industry.

Faculty

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

Success Stories

"One of the main advantages here at EU is the lecturers. They have real-life business experience and the majority of them work at multinationals at an executive level."

Jose David Camero, MBA in Entrepreneurship
Colombia

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