Master in Digital Marketing, Transformation & Design Thinking
| Program start date | Application deadline |
| 2024-10-01 | - |
| 2025-01-01 | - |
| 2025-03-01 | - |
Program Overview
Master in Digital Marketing, Transformation & Design Thinking
Duration
Three terms/one year
Number of Credits
60 ECTS
Start dates
October, January & March
Language
English
Fees per term
€ 5,450
Location
Digital
Overview
The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.
Degree Awarded
- A university master’s degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
- A master’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua and programmatically by ACBSP and IACBE.
Additional Qualification
After completing the master program, students will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met).
To earn the MSc International Business Management, students must complete an additional 14-week Business Consultancy Project module (30 ECTS) and a Research Module.
London Metropolitan University
London Metropolitan University's (London Met) mission is to transform lives through the power of education – and it does that by welcoming students from all kinds of backgrounds and supporting them to achieve success.
London Met comprises six specialist schools, including the Guildhall School of Business and Law offering a dynamic and relevant portfolio of practice-focused and intellectually stimulating business courses.
High-quality teaching is at the heart of the experience offered to students at London Met. Recent achievements include:
- Ranked ninth in the U.K. for teaching quality by The Times and Sunday Times Good University Guide 2024
- Ranked 10th in the U.K. for student experience by The Times and Sunday Times Good University Guide 2024
Learning From Leaders
Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.
Thierry Geerts, Google Country Director, Belgium & Luxembourg, illuminated trends identified in Google’s data to reveal patterns in shifting consumer behavior and guide business success. He also shared his vision for how technology can contribute to the creation of a better tomorrow.
Benefits of Studying a Master's
- International networking with classmates, lecturers and business professionals
- Improve critical-thinking skills and learn to be a problem-solver
- Gain a global perspective by studying in a diverse and multicultural environment
Why Digital?
Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible and hands-on learning experience guided by expert academics, entrepreneurs and business leaders from around the world.
Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world, or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in optional on-campus weeks at EU’s campuses in Barcelona, Geneva and Munich.
Faculty
EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.
Other Programs That Might Interest You
- Master in Finance
- Master in Tourism & Hospitality Management
- Master in Innovation & Entrepreneurship
- Master in Marketing
- Master in Digital Business
Discover Our Campuses
- Barcelona
- Geneva
- Munich
- Digital
Professional Accreditations
- ACBSP
- IACBE
- IQA
- eduQua
Validating & Accrediting Partners
- Universitat de Vic – Universitat Central de Catalunya (UVic-UCC)
- London Metropolitan University (London Met)
While I was thinking transferring from another uni to EU Business School in September, I was skeptical about my decision as I am a person who doesn't like change. After spending my first semester here I already feel the choice I have made was amazing! The courses are very up to date and of course Barcelona is beautiful.
EU business school is a great university, but has some flaws in the management and administration spectrum. It offers great teachers from a variety of industries in the business environment, with large experience, and even law professors practicing in the moment they are teaching. This provides helpful insights to the and education to the students. The networking in the university I great and allows you to meet many people from different nations, make great friends, and in some cases meet people with the same vision as you to run a business, or whatever can appear in mind. It must be noted that the administration lacks a lot of control and there are constant problems every time, not only that, but the different timelines proposed by administration on releasing grades, certifications and diplomas, dissertations, and so on, are unclear and are never met in time.
