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Students
Tuition Fee
EUR 5,450
Start Date
Medium of studying
On campus
Duration
1 years
Program Facts
Program Details
Degree
Masters
Major
Business Management | Digital Marketing | Information Technology
Area of study
Business and Administration | Information and Communication Technologies
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 5,450
Intakes
Program start dateApplication deadline
2024-10-01-
2025-01-01-
2025-03-01-
About Program

Program Overview


Master in Digital Marketing, Transformation & Design Thinking

Overview

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.


Duration

Three terms/one year


Number of Credits

60 ECTS


Start dates

October, January & March


Language

English


Fees per term

€ 5,450


Location

Munich


Degree Awarded

  • A university master’s degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
  • A Certificate in Advanced Studies from EU Business School Switzerland.

Additional Qualification

After completing the master program, students will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met).


To earn the MSc International Business Management, students must complete an additional 14-week Business Consultancy Project module (30 ECTS) and a Research Module.


Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.


Thierry Geerts, Google Country Director, Belgium & Luxembourg, illuminated trends identified in Google’s data to reveal patterns in shifting consumer behavior and guide business success. He also shared his vision for how technology can contribute to the creation of a better tomorrow.


Benefits of Studying a Master's

  • International networking with classmates, lecturers and business professionals
  • Improve critical-thinking skills and learn to be a problem-solver
  • Gain a global perspective by studying in a diverse and multicultural environment

Why Munich?

Studying a master's program in Munich allows students to expand their business knowledge in the economic powerhouse of Germany. The vibrant Bavarian capital is home to numerous major multinational company headquarters including BMW and Allianz, as well as a flourishing startup scene, and is also actively pursuing initiatives to provide a greener, more sustainable living environment.


Munich may be famous for its annual Oktoberfest festival, but it has so much more to offer students wishing to study business. The city energetically promotes and supports innovative startups and tech companies, making it an ideal place for future entrepreneurs to gain knowledge, get involved and to set up new and forward-thinking ventures. Munich also offers students a superb array of sports, outdoor adventures, socializing and entertainment opportunities, ensuring a well-rounded student experience.


This Program is Also Available in

  • Barcelona
  • Geneva
  • Digital

Campus Facilities

EXPLORE EU’S MUNICH CAMPUS


Faculty

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.


All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.


LEARN MORE ABOUT OUR FACULTY


The EU Experience

Request More Information

Start Your EU Journey

Success Stories

EU prepared me for taking on future challenges and also helped me a lot with networking. Actually, it was here at EU, through their networking events, that I got offered my current position.


Carla Solimano, Master in Digital Business, Peru


Other Programs That Might Interest You

  • Master in Finance
  • Master in Tourism & Hospitality Management
  • Master in Innovation & Entrepreneurship
  • Master in Marketing
  • Master in Digital Business

Discover Our Campuses

  • Barcelona
  • Geneva
  • Munich
  • Digital

Professional Accreditations

  • ACBSP
  • IACBE
  • CEEMAN
  • EFMD

Validating & Accrediting Partners

  • Universitat de Vic – Universitat Central de Catalunya (UVic-UCC)
  • London Metropolitan University (London Met)
  • OMNES Education

About Us

EU Business School is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Munich and Digital. We offer foundation, bachelor’s, master’s, MBA, DBA and further education programs which focus on business administration. In 2022, EU Business School joined forces with OMNES Education Group.


Contact Us

  • EU Barcelona
    • Diagonal Campus: Diagonal 648 bis, 08017 Barcelona, Spain
    • Ganduxer Campus: Ganduxer 70, 08021 Barcelona, Spain
    • Upper Sarrià Campus: Osi 7, 08034 Barcelona, Spain
  • EU Geneva
    • Rue Kléberg 6, 1201 Geneva, Switzerland
  • EU Munich
    • Theresienhöhe 28, 80339 Munich, Germany
  • Digital
    • T +41 22 779 26 71

Copyright

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About University
PhD
Masters
Bachelors
Foundation
Courses

EU Business School:

A Comprehensive Overview:

EU Business School is a leading private international business school with campuses in Barcelona, Geneva, and Munich, as well as an online presence.

The school offers a wide range of undergraduate and postgraduate programs, including Bachelor's, Master's, MBA, and DBA degrees.

EU Business School prides itself on its multicultural student body, with over 100 nationalities represented across its campuses.

Services Offered:

EU Business School provides a comprehensive range of services to its students, including:

Academic Programs:

  • A diverse selection of business-focused programs, including Bachelor's, Master's, MBA, and DBA degrees.

Learning From Leaders:

  • Exclusive conferences featuring top leaders from global companies, offering students the opportunity to learn directly from industry experts.

Campus Experience:

  • Vibrant and cosmopolitan campuses in Barcelona, Geneva, and Munich, providing students with a rich cultural and educational experience.

Career Services:

  • Support in finding internships and job opportunities, including career fairs and networking events.

Student Support:

  • Dedicated student services, including academic advising, career counselling, and personal support.

Multicultural Environment:

  • A diverse student body from over 100 nationalities, fostering a global perspective and intercultural understanding.

Networking Opportunities:

  • Opportunities to connect with fellow students, faculty, and industry professionals through events and conferences.

Real-World Learning:

  • Immersive learning experiences through company visits, guest speaker events, and practical projects.

Industry Connections:

  • Access to top industry leaders through exclusive conferences and networking events.

Practical Learning:

  • Emphasis on real-world application of knowledge through company visits, guest speakers, and practical projects.


Academic Programs:

EU Business School offers a wide range of academic programs, including:

Bachelor's Degrees:

  • Bachelor of Business Administration
  • Bachelor of Arts in Digital Communication
  • Bachelor of Arts in Leisure & Tourism Management
  • Bachelor of Arts in International Relations
  • Bachelor of Arts in Sport Management
  • Bachelor of Arts in Digital Business, Design & Innovation
  • Bachelor of Arts in Artificial Intelligence for Business
  • BA (Hons) in Business Management (International Business)
  • BA (Hons) in Business Management (Marketing)
  • BA (Hons) in Business Management (Finance)
  • BA (Hons) in Business Management (Enterprise)


Master's Degrees:

  • Master in Artificial Intelligence for Business
  • Master in Management
  • Master in Marketing
  • Master in Finance
  • Master in Tourism & Hospitality Management
  • Master in Innovation & Entrepreneurship
  • Master in Digital Business
  • Master in Fashion & Luxury Business
  • Master in Digital Marketing, Transformation & Design Thinking
  • Master in Business Analytics & Data Science


MBA Programs:

  • MBA in International Business
  • MBA in Digital Communication
  • MBA in International Marketing
  • MBA in Global Banking & Finance
  • MBA in Entrepreneurship
  • MBA in Digital Business
  • MBA in Sports Management

Doctor of Business Administration (DBA)

Executive Bachelor of Business Administration

International Summer School


Other:

  • EU Business School has a strong focus on sustainability and social responsibility.
  • The school has a strong online presence, offering a range of online programs and resources.
  • EU Business School is ranked highly in various international rankings, including CEO Magazine's Online Global Rankings and QS Stars.

Total programs
107
Student Stories
Marwan Mourad
Barcelona,
Transferred to Barcelona
While I was thinking transferring from another uni to EU Business School in September, I was skeptical about my decision as I am a person who doesn't like change. After spending my first semester here I already feel the choice I have made was amazing! The courses are very up to date and of course Barcelona is beautiful.
Adeel F.
Barcelona, Spain
Studying in Barcelona
EU business school is a great university, but has some flaws in the management and administration spectrum. It offers great teachers from a variety of industries in the business environment, with large experience, and even law professors practicing in the moment they are teaching. This provides helpful insights to the and education to the students. The networking in the university I great and allows you to meet many people from different nations, make great friends, and in some cases meet people with the same vision as you to run a business, or whatever can appear in mind. It must be noted that the administration lacks a lot of control and there are constant problems every time, not only that, but the different timelines proposed by administration on releasing grades, certifications and diplomas, dissertations, and so on, are unclear and are never met in time.
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