Master in Digital Marketing, Transformation & Design Thinking
Program start date | Application deadline |
2024-10-01 | - |
2025-01-01 | - |
2025-03-01 | - |
Program Overview
Master in Digital Marketing, Transformation & Design Thinking
Overview
The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.
Duration
Three terms/one year
Number of Credits
60 ECTS
Start dates
October, January & March
Language
English
Fees per term
€ 5,450
Location
Munich
Degree Awarded
- A university master’s degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
- A Certificate in Advanced Studies from EU Business School Switzerland.
Additional Qualification
After completing the master program, students will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met).
To earn the MSc International Business Management, students must complete an additional 14-week Business Consultancy Project module (30 ECTS) and a Research Module.
Learning From Leaders
Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.
Thierry Geerts, Google Country Director, Belgium & Luxembourg, illuminated trends identified in Google’s data to reveal patterns in shifting consumer behavior and guide business success. He also shared his vision for how technology can contribute to the creation of a better tomorrow.
Benefits of Studying a Master's
- International networking with classmates, lecturers and business professionals
- Improve critical-thinking skills and learn to be a problem-solver
- Gain a global perspective by studying in a diverse and multicultural environment
Why Munich?
Studying a master's program in Munich allows students to expand their business knowledge in the economic powerhouse of Germany. The vibrant Bavarian capital is home to numerous major multinational company headquarters including BMW and Allianz, as well as a flourishing startup scene, and is also actively pursuing initiatives to provide a greener, more sustainable living environment.
Munich may be famous for its annual Oktoberfest festival, but it has so much more to offer students wishing to study business. The city energetically promotes and supports innovative startups and tech companies, making it an ideal place for future entrepreneurs to gain knowledge, get involved and to set up new and forward-thinking ventures. Munich also offers students a superb array of sports, outdoor adventures, socializing and entertainment opportunities, ensuring a well-rounded student experience.
This Program is Also Available in
- Barcelona
- Geneva
- Digital
Campus Facilities
EXPLORE EU’S MUNICH CAMPUS
Faculty
EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.
LEARN MORE ABOUT OUR FACULTY
The EU Experience
Request More Information
Start Your EU Journey
Success Stories
EU prepared me for taking on future challenges and also helped me a lot with networking. Actually, it was here at EU, through their networking events, that I got offered my current position.
Carla Solimano, Master in Digital Business, Peru
Other Programs That Might Interest You
- Master in Finance
- Master in Tourism & Hospitality Management
- Master in Innovation & Entrepreneurship
- Master in Marketing
- Master in Digital Business
Discover Our Campuses
- Barcelona
- Geneva
- Munich
- Digital
Professional Accreditations
- ACBSP
- IACBE
- CEEMAN
- EFMD
Validating & Accrediting Partners
- Universitat de Vic – Universitat Central de Catalunya (UVic-UCC)
- London Metropolitan University (London Met)
- OMNES Education
About Us
EU Business School is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Munich and Digital. We offer foundation, bachelor’s, master’s, MBA, DBA and further education programs which focus on business administration. In 2022, EU Business School joined forces with OMNES Education Group.
Contact Us
- EU Barcelona
- Diagonal Campus: Diagonal 648 bis, 08017 Barcelona, Spain
- Ganduxer Campus: Ganduxer 70, 08021 Barcelona, Spain
- Upper Sarrià Campus: Osi 7, 08034 Barcelona, Spain
- EU Geneva
- Rue Kléberg 6, 1201 Geneva, Switzerland
- EU Munich
- Theresienhöhe 28, 80339 Munich, Germany
- Digital
- T +41 22 779 26 71
Copyright
Copyright 2025 EU Business School, All rights reserved – Powered by Artionet - Generated with IceCube2.Net
EU Business School:
A Comprehensive Overview:
EU Business School is a leading private international business school with campuses in Barcelona, Geneva, and Munich, as well as an online presence.
The school offers a wide range of undergraduate and postgraduate programs, including Bachelor's, Master's, MBA, and DBA degrees.
EU Business School prides itself on its multicultural student body, with over 100 nationalities represented across its campuses.
Services Offered:
EU Business School provides a comprehensive range of services to its students, including:
Academic Programs:
- A diverse selection of business-focused programs, including Bachelor's, Master's, MBA, and DBA degrees.
Learning From Leaders:
- Exclusive conferences featuring top leaders from global companies, offering students the opportunity to learn directly from industry experts.
Campus Experience:
- Vibrant and cosmopolitan campuses in Barcelona, Geneva, and Munich, providing students with a rich cultural and educational experience.
Career Services:
- Support in finding internships and job opportunities, including career fairs and networking events.
Student Support:
- Dedicated student services, including academic advising, career counselling, and personal support.
Multicultural Environment:
- A diverse student body from over 100 nationalities, fostering a global perspective and intercultural understanding.
Networking Opportunities:
- Opportunities to connect with fellow students, faculty, and industry professionals through events and conferences.
Real-World Learning:
- Immersive learning experiences through company visits, guest speaker events, and practical projects.
Industry Connections:
- Access to top industry leaders through exclusive conferences and networking events.
Practical Learning:
- Emphasis on real-world application of knowledge through company visits, guest speakers, and practical projects.
Academic Programs:
EU Business School offers a wide range of academic programs, including:
Bachelor's Degrees:
- Bachelor of Business Administration
- Bachelor of Arts in Digital Communication
- Bachelor of Arts in Leisure & Tourism Management
- Bachelor of Arts in International Relations
- Bachelor of Arts in Sport Management
- Bachelor of Arts in Digital Business, Design & Innovation
- Bachelor of Arts in Artificial Intelligence for Business
- BA (Hons) in Business Management (International Business)
- BA (Hons) in Business Management (Marketing)
- BA (Hons) in Business Management (Finance)
- BA (Hons) in Business Management (Enterprise)
Master's Degrees:
- Master in Artificial Intelligence for Business
- Master in Management
- Master in Marketing
- Master in Finance
- Master in Tourism & Hospitality Management
- Master in Innovation & Entrepreneurship
- Master in Digital Business
- Master in Fashion & Luxury Business
- Master in Digital Marketing, Transformation & Design Thinking
- Master in Business Analytics & Data Science
MBA Programs:
- MBA in International Business
- MBA in Digital Communication
- MBA in International Marketing
- MBA in Global Banking & Finance
- MBA in Entrepreneurship
- MBA in Digital Business
- MBA in Sports Management
Doctor of Business Administration (DBA)
Executive Bachelor of Business Administration
International Summer School
Other:
- EU Business School has a strong focus on sustainability and social responsibility.
- The school has a strong online presence, offering a range of online programs and resources.
- EU Business School is ranked highly in various international rankings, including CEO Magazine's Online Global Rankings and QS Stars.