Program Overview

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Master in Digital Marketing, Transformation & Design Thinking

Overview

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

Duration

Three terms/one year

Number of Credits

60 ECTS

Start dates

October, January & March

Language

English

Fees per term

€ 5,450

Location

Munich

Degree Awarded

• A university master’s degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
• A Certificate in Advanced Studies from EU Business School Switzerland.

Additional Qualification

After completing the master program, students will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met).

To earn the MSc International Business Management, students must complete an additional 14-week Business Consultancy Project module (30 ECTS) and a Research Module.

Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Thierry Geerts, Google Country Director, Belgium & Luxembourg, illuminated trends identified in Google’s data to reveal patterns in shifting consumer behavior and guide business success. He also shared his vision for how technology can contribute to the creation of a better tomorrow.

Benefits of Studying a Master's

• International networking with classmates, lecturers and business professionals
• Improve critical-thinking skills and learn to be a problem-solver
• Gain a global perspective by studying in a diverse and multicultural environment

Why Munich?

Studying a master's program in Munich allows students to expand their business knowledge in the economic powerhouse of Germany. The vibrant Bavarian capital is home to numerous major multinational company headquarters including BMW and Allianz, as well as a flourishing startup scene, and is also actively pursuing initiatives to provide a greener, more sustainable living environment.

Munich may be famous for its annual Oktoberfest festival, but it has so much more to offer students wishing to study business. The city energetically promotes and supports innovative startups and tech companies, making it an ideal place for future entrepreneurs to gain knowledge, get involved and to set up new and forward-thinking ventures. Munich also offers students a superb array of sports, outdoor adventures, socializing and entertainment opportunities, ensuring a well-rounded student experience.

This Program is Also Available in

• Barcelona
• Geneva
• Digital

Campus Facilities

EXPLORE EU’S MUNICH CAMPUS

Faculty

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

LEARN MORE ABOUT OUR FACULTY

The EU Experience

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Success Stories

EU prepared me for taking on future challenges and also helped me a lot with networking. Actually, it was here at EU, through their networking events, that I got offered my current position.

Carla Solimano, Master in Digital Business, Peru

Other Programs That Might Interest You

• Master in Finance
• Master in Tourism & Hospitality Management
• Master in Innovation & Entrepreneurship
• Master in Marketing
• Master in Digital Business

Discover Our Campuses

• Barcelona
• Geneva
• Munich
• Digital

Professional Accreditations

• ACBSP
• IACBE
• CEEMAN
• EFMD

Validating & Accrediting Partners

• Universitat de Vic – Universitat Central de Catalunya (UVic-UCC)
• London Metropolitan University (London Met)
• OMNES Education

About Us

EU Business School is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Munich and Digital. We offer foundation, bachelor’s, master’s, MBA, DBA and further education programs which focus on business administration. In 2022, EU Business School joined forces with OMNES Education Group.

Contact Us

• EU Barcelona
  • Diagonal Campus: Diagonal 648 bis, 08017 Barcelona, Spain
  • Ganduxer Campus: Ganduxer 70, 08021 Barcelona, Spain
  • Upper Sarrià Campus: Osi 7, 08034 Barcelona, Spain
• EU Geneva
  • Rue Kléberg 6, 1201 Geneva, Switzerland
• EU Munich
  • Theresienhöhe 28, 80339 Munich, Germany
• Digital
  • T +41 22 779 26 71

Copyright

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