Program Overview

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BA - Bachelor of Arts in Sports Management

Duration

Six or seven semesters/three years

Number of Credits

210 or 240 ECTS

Start dates

October, February, June & August

Language

English

Fees per semester

CHF 15,100

Location

Geneva

Overview

International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with deep business and financial understanding. Students acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship and broadcasting, among others.
Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.

With our fast-track option, students can accelerate their studies by completing one or two intensive summer semesters. We also offer inter-campus transfers between our EU campuses and exchange programs with our OMNES sister schools in Paris, Bordeaux, Lyon, Monaco and London to enhance international experience and multicultural learning.

Degree Awarded

Option 1: EU Bachelor’s degrees

• An ACBSP and IACBE accredited bachelor’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua.
• A university bachelor’s degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.

Option 2: EU Bachelor’s + BA (Hons) in Business Management

• An ACBSP and IACBE accredited bachelor’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua.
• A university bachelor’s degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
• A state-recognized BA (Hons) in Business Management degree from University of Derby, U.K.

Optional diploma:

Students studying Option 2 (EU Bachelor’s + BA (Hons) in Business Management) can study an additional semester of their specialization to earn a Diploma of Advanced Studies (título propio) awarded by EU Business School Switzerland.

About Our Validating & Accrediting Partners

Universitat de Vic - Universitat Central de Catalunya

(UVic-UCC)

Universitat de Vic – Universitat Central de Catalunya (UVic-UCC) is an officially recognized university in Spain. It is inscribed in the Registro Universitario de Centros y Títulos (Register of University Centers and Qualifications, RUCT) with the code 060, and is legally authorized to accredit higher education qualifications according to Organic Law 2/2023, 22nd March, which pertains to the university system. UVic-UCC is accredited by the Agencia Nacional de Evaluación de la Calidad y Acreditación (ANECA), and AQU Catalunya.

The recent achievements of UVic-UCC include:

• Ranked number 41 in Spain by the THE Impact Rankings in 2024
• Ranked number 120 in Southern Europe by QS World University Rankings in 2024

University of Derby

(UoD)

The University of Derby (UoD) is a public university recognized by the U.K. government’s higher education authorities. It is audited by the Quality Assurance Agency (QAA), the official quality assurance body for the Office of Students (OfS), the regulator for higher education in England.

UoD is ranked within the top 20 in the UK for teaching quality by the Times and Sunday Times Good University Guide 2024. It was awarded Gold in the prestigious Teaching Excellence Framework (TEF) 2023 and was ranked among the top 25 for overall student satisfaction in the Complete University Guide 2025.

Students at EU Business School Barcelona, Geneva and Munich can gain a state-recognized BA (Hons) degree from University of Derby in the U.K. by studying seven semesters. At EU Barcelona, students can study a state-recognized BA (Hons) in Business Management degree with four pathways.

Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Chief Executive Officer of Manchester United Omar Berrada is an alumnus of EU Business School. Omar was a guest of our exclusive Learning From Leaders conference, where he offered students tips on how to build their career in sports.

Benefits of Studying a Bachelor's

• Learn the latest industry trends from updated programs
• Participate in group projects and learn to work in a team
• Study cases to prepare you for real-world business

Why Geneva?

Studying a Bachelor of Arts in Sports Management in Geneva allows students to benefit from proximity to the Swiss capital’s remarkable concentration of outstanding intergovernmental organizations, financial institutions and the headquarters of multinational companies. It is home to the highest number of international organizations in the world, including the United Nations, the World Trade Organization, the World Health Organization and the Red Cross. EU students are given an insider’s glimpse of the workings of these world-famous organizations and institutions during company visits and networking events.

The diverse and international community in Geneva allows students to gain a global mindset and expand their cultural awareness during their time at EU. These soft skills are essential for any future business leader's repertoire and are highly desirable traits in the international job market. Geneva’s combination of tranquility, diversity and business excellence makes this city a perfect location to gain a business education.

This Program is Also Available in

• Barcelona
• Munich
• Digital

Campus Facilities

EXPLORE EU’S GENEVA CAMPUS

Faculty

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

LEARN MORE ABOUT OUR FACULTY

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Success Stories

During my time at EU Business School, lecturers always worked closely with students. You always had someone to discuss your questions and ideas with. I really enjoyed this very hands-on teaching approach.

Christoph Kastenholz, BBA
Germany

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Discover Our Campuses

• Barcelona
• Geneva
• Munich
• Digital

Professional accreditations

• ACBSP
• IACBE
• eduQua
• IQA

Validating & accrediting partners

• Universitat de Vic – Universitat Central de Catalunya (UVic-UCC)
• University of Derby (UoD)