Program Overview

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MBA in International Marketing

Duration

Three terms/one year (full time) or six terms/two years (part time)

Number of Credits

90 ECTS

Start dates

October, January & March

Language

English

Fees per term

CHF 13,250 (full time)
CHF 6,625 (part time)

Location

Geneva

Overview

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising and media, preparing them for a career in international marketing.

Benefits of Studying an MBA

• Foster entrepreneurial skills and start your own company
• Network with leading professionals to gain privileged insights into companies
• Expand your leadership skills to take on new managerial roles

Why Geneva?

Studying an MBA in International Marketing in Geneva allows students to benefit from proximity to the Swiss capital’s remarkable concentration of outstanding intergovernmental organizations, financial institutions and the headquarters of multinational companies. It is home to the highest number of international organizations in the world, including the United Nations, the World Trade Organization, the World Health Organization and the Red Cross. EU students are given an insider’s glimpse of the workings of these world-famous organizations and institutions during company visits and networking events.

The diverse and international community in Geneva allows students to gain a global mindset and expand their cultural awareness during their time at EU. These soft skills are essential for any future business leader's repertoire and are highly desirable traits in the international job market. Geneva’s combination of tranquility, diversity and business excellence makes this city a perfect location to gain a business education.

This Program is Also Available in

• Munich
• Digital

Degree Awarded

• An ACBSP and IACBE accredited MBA degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua.
• A university MBA degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.

Additional Qualifications

While completing your MBA program, you will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met). You may choose to study an MSc in International Business Management or an MBA.

In order to obtain the state-recognized MBA, you must complete an extra module, Building Business Insights, and a business competency simulation.

To earn the MSc in International Business Management, you must complete an extra business consultancy project and a business competency simulation. These courses are in addition to the MBA coursework.

The London Met MSc in International Business Management program is designed for aspiring professionals with less than two years of work experience, while the London Met MBA is for working professionals and those who have previously held managerial roles.

Both qualifications can be earned in one year of full-time study or two years of part-time study.

Validating & Accrediting Partner

Universitat de Vic - Universitat Central de Catalunya

(UVic-UCC)

Universitat de Vic – Universitat Central de Catalunya (UVic-UCC) is an officially recognized university in Spain. It is inscribed in the Registro Universitario de Centros y Títulos (Register of University Centers and Qualifications, RUCT) with the code 060, and is legally authorized to accredit higher education qualifications according to Organic Law 2/2023, 22nd March, which pertains to the university system. UVic-UCC is accredited by the Agencia Nacional de Evaluación de la Calidad y Acreditación (ANECA), and AQU Catalunya.

The recent achievements of UVic-UCC include:

• Ranked number 41 in Spain by the THE Impact Rankings in 2024
• Ranked number 120 in Southern Europe by QS World University Rankings in 2024

Faculty

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Lynn Yu, CEO of Jason Wu, one of the hottest fashion brands in NYC and a favorite designer of Michelle Obama, joined EU students in an exclusive EU Learning From Leaders conference to explain the ins and outs of the fashion business and how she made it to the top. From digitalization and the brand pyramid, students were treated to a true masterclass about this highly sought- after industry. Watch this short video clip to learn how Lynn views digitalization in fashion.

To see the other business leaders who have given conferences at EU, click here.

Campus Facilities

EXPLORE EU’S GENEVA CAMPUS

Other Programs That Might Interest You

• MBA in Global Banking & Finance
• MBA in Leisure & Tourism Management
• MBA in Entrepreneurship
• MBA in International Business

Discover Our Campuses

• Barcelona
• Geneva
• Munich
• Digital

Professional Accreditations

• ACBSP
• IACBE
• IQA
• eduQua

Validating & Accrediting Partners

• Universitat de Vic – Universitat Central de Catalunya (UVic-UCC)
• London Metropolitan University (London Met)