Master in Digital Marketing, Transformation & Design Thinking

Program Overview

Master in Digital Marketing, Transformation & Design Thinking

Overview

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

Duration

• Three terms/one year

Number of Credits

• 60 ECTS

Start dates

• October, January & March

Language

• English

Fees per term

• € 5,450

Location

• Barcelona

Degree Awarded

• A university master’s degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
• A master’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua and programmatically by ACBSP and IACBE.

Additional Qualification

After completing the master program, students will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met).

Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Benefits of Studying a Master's

• International networking with classmates, lecturers and business professionals
• Improve critical-thinking skills and learn to be a problem-solver
• Gain a global perspective by studying in a diverse and multicultural environment

Why Barcelona?

Studying a Master in Digital Marketing in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 2,100. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.

Faculty

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

Campus Facilities

EXPLORE EU’S BARCELONA CAMPUS

Other Programs That Might Interest You

• Master in Finance
• Master in Tourism & Hospitality Management
• Master in Innovation & Entrepreneurship
• Master in Marketing
• Master in Digital Business

Discover Our Campuses

• Barcelona
• Geneva
• Munich
• Digital

Professional Accreditations

Validating & Accrediting Partners

OMNES Education

OMNES Education is a private multidisciplinary higher education and research institution which provides educational programs in the fields of management, engineering, communication and digital media and political science. Its campuses are located in Abidjan, Barcelona, Beaune, Bordeaux, Chambéry, Geneva, London, Lyon, Monaco, Munich, Paris and San Francisco.

Management

• 15 schools
• 215,000 alumni
• 3,000 experts
• 40,000 students
• 19 campuses in France and abroad

Go to the OMNES Education website

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