BSc Applied Data Science

WHY CHOOSE THIS PROGRAM?

From mastering advanced data manipulation techniques to leveraging predictive analytics, our BSc in Applied Data Science equips you with the tools to excel in diverse industries such as finance, marketing, and technology.

MU Vienna’s multidimensional approach combines rigorous academic theory, practical application, and critical thinking. Immerse yourself in the fascinating world of data science, unlock your potential, and become a sought-after expert in the fields of advanced analytics, entrepreneurship, and leadership.

Students should be interested in…

• Statistics and programming
• Data science and engineering
• Management and problem solving
• Artificial Intelligence

The industry moves so quickly nobody knows where data science will be next month, let alone three years. This program, taught by an experienced and innovative faculty, gives you the skills and mindset to succeed whatever the future brings and in fields which may not even exist today.

Start your data-driven future with this program designed for high school graduates seeking practical expertise in the dynamic field of data science. Our internationally experienced teaching staff are ready to set you up for a diverse and evolving career in the fields of data science, business intelligence and machine learning.

Study Plan

First Year:

Build a solid foundation in mathematics, statistics, programming, and business administration. Connect data science with practical management problems and explore legal frameworks and IT system vulnerabilities. Deepen knowledge in databases, algorithms, and societal/ethical aspects of data science.

• Semester 1:
  • Math and Statistics 1
  • Foundation of Artificial intelligence
  • Fundamentals of Computer Science and Programming
  • Legal Aspects of Data Science
• Semester 2:
  • Applied Linear Algebra
  • Database Management and Design
  • Math and Statistics II
  • Societal and Ethical Aspects of Data Science

Second Year:

Apply knowledge to practical domains like web programming, text mining, and media analysis. Gain skills in time-series analysis, research design, and writing. Prepare for an entrepreneurial career with courses in entrepreneurship, innovation, critical thinking, and project management. Enhance data processing knowledge and develop smart information systems.

• Semester 3:
  • Text Mining and Media Analytics
  • Fundamentals of Web Programming and Application Development
  • Time Series Analysis and Forecasting
  • Bulletpoints: Blockchain Applications
  • Research Design and Writing Skills
• Semester 4:
  • Knowledge Extraction, Modeling & Visualization
  • Project Management and Change Management
  • Entrepreneurship, Innovation and Business Planning
  • Critical Thinking and Problem Solving
  • Smart Information Systems Engineering
  • Bachelor Thesis Tutorial

Third Year:

Apply data science tools and methods in various industries through enrichment courses. Choose specialized areas like data science in services, business, healthcare, and geographic information systems. Write a bachelor thesis and gain internship preparatory skills. Engage in a Professional Capstone Project, analyzing real-world data sets and gaining industry experience with Python, SQL, R, and other analysis tools.

• Semester 5:
  • Latest Trends in Data Science
  • Internship Preparatory Course
  • Enrichment course*
  • Enrichment course*
  • Bachelor Thesis
• Semester 6:
  • Professional Capstone Project Seminar
  • Professional Capstone Project (Internship)

Internship:

With a strong emphasis on real-world projects and team collaboration, our BSc in Applied Data Science gives you hands-on experience in managing complex data-driven projects - manifest in the mandatory Professional Capstone Project.

This specialist professional project, which takes place in your sixth semester just before graduation, provides ample opportunity to work on the real life professional business cases that will set you up for success directly after university.

Internships provide MU Vienna students with real-world exposure, allowing them to apply classroom knowledge in practical settings, develop essential skills, and make informed career choices within the sector they wish to join.

Lecturers

• Daniel Dan, Assistant Professor
• Drag
• Lyndon Nixon, Associate Professor
• Horst Treiblmaier, Full Professor
• Reinhard Vock, Lecturer

Testimonials

“As one of the first students in the "Applied Data Science" program, I've already gained valuable knowledge and hands-on experience from exceptional professors. The best part about our university is the small classrooms. I am now starting my third semester as an exchange student at the University of Central Florida in Orlando. The journey ahead promises to be full of rewarding experiences and personal growth.”

Clarissa Wölfer, 3rd Semester BSc in Applied Data Science

Bachelor Admissions

When applying to Modul University Vienna for a Bachelor program, you need to meet the following admissions entry requirements and provide your documents in English through our application portal:

• Curriculum vitae (personal data sheet)
• Letter of motivation (description of reasons for applying to Modul University Vienna)
• High school certificate
• High school transcripts of records
• Copy of passport
• Passport-sized photograph
• One letter of recommendation (from academic sources)
• Proof of English proficiency level B2

Tuition Fees

Program | Semesters | Fees / Semester ---|---|--- BSc Applied Data Science | 6 | €8000

Student Housing

Austrian universities typically do not have their own student housing accommodations. Instead, students in Vienna have a variety of excellent housing providers located throughout the city. Wherever you choose to live, there are some factors that you might want to consider in making your choice.

• Student Accommodation

General description

MU is an internationally recognized private university in Austria that offers study programs in English to a diverse international student body. All programs are accredited by the Agency for Quality Assurance and Accreditation Austria (AQ Austria), making MU degrees recognized in the whole European Union and granting an excellent reputation globally. The university represents a leading centre of innovation, blending a strong academic foundation with a focus on global contemporary challenges and forward-looking research. With a diverse and global student body, Modul University Vienna offers top-tier programs in international business, tourism, sustainable development, new media technologies, and data science. Starting from the academic year 2025/2026, in response to emerging global challenges, MU opens new study programs in international relations and human resource management. The university is dedicated to fostering independent research, critical thinking, and preparing its students for leadership roles on the global stage.

Introduction

Modul University Vienna is a leading international private university, offering innovative, fully English-taught programs in business, tourism, sustainability, media, and data science. And from 2025 onward, in international relations and human resource management. MU provides a diverse, global learning environment and prepares students for responsible leadership in a rapidly changing world.

Every year, Modul University Vienna enriches the student experience with flagship events that connect academic learning to real-world practice. The Central European Case Competition (CECC) and the Modul Business Championship (MBC) bring together talented students from around the world to solve industry challenges in collaboration with leading companies. In addition, MU’s Career Days and Startup Nights serve as a key platform for students to engage directly with employers, explore career paths, and build professional networks. These annual initiatives strengthen MU’s role as an innovative hub for higher education, fostering practical skills, industry partnerships, and meaningful student development.

Top reasons to study at Modul University Vienna

• Innovative business university with strong expertise in globalization, sustainability, digital transformation, and entrepreneurship, and a long-standing legacy in tourism and hospitality research and education
• Truly diverse campus community, with over 75% international students
• Fully English-speaking university environment—from teaching to administration and student services
• Student-centered approach with small classes, personal mentorship, and a strong sense of community
• Industry-aligned programs enriched by expert guest lecturers, internships, applied projects, and tailored career coaching

History: 100+ Years of Excellence

Established in 1908, Tourism College MODUL is the world’s oldest vocational school dedicated to tourism and hospitality education. Modul University Vienna, founded in 2007, builds on this strong tradition while shaping the future of international, research-driven education.

At MU, our academic and research activities focus on forward-looking strategies that support the well-being of present and future generations. We aim to address economic, environmental, and social challenges through sustainable development, innovative thinking, and evidence-based solutions.

Our graduates embody curiosity, creativity, and the courage to challenge conventional wisdom. They uphold the principles of equality, justice, mutual respect, and appreciation for diversity and humanity, and they act as ambassadors for sustainable and responsible living.

With internationally respected faculty, innovative curricula, and a global community, Modul University Vienna prepares graduates to thrive in a dynamic, knowledge-driven society, continuing a legacy built on more than a century of excellence.

MU research

The international experiences and global networks of faculty advance the university’s research. Since all programs offer research-driven curricula, Modul University’s international faculty is engaged in innovative research, which has developed substantially. The departments and their faculty focus on 18 different research foci, which form the basis for the research output presented here, consisting of almost 815 publications, one third thereof in peer-reviewed journals, 68 funded research projects, 625 conference contributions, thereof more than 160 invited presentations, and 32 major awards for academic excellence. MU is ranked among the world’s 25 top-performing universities in top-cited publications by U-Multirank (2018).

Accreditation

All study programs at Modul University Vienna are accredited by the Agency for Quality Assurance and Accreditation Austria (AQ Austria), a member of the European Association for Quality Assurance in Higher Education (ENQA). MU’s tourism programs are additionally accredited through UN Tourism’s TedQual certification (UNWTO & Themis), recognizing their commitment to responsible, sustainable, and development-oriented tourism education. Modul University Vienna is also a member of the Business Graduates Association (BGA), ensuring the highest quality standards in postgraduate management education and strengthening global recognition across the international business education community.