Program Overview

BBA Tourism, Hotel Management and Operations

Overview

The BBA in Tourism, Hotel Management and Operations is a comprehensive four-year program that equips students with the expertise and experience needed to thrive in the fast-paced world of hospitality management.

Why Choose This Program?

The program places a strong emphasis on experiential learning, providing students with hands-on opportunities to apply their knowledge in real-world settings. Students will have the chance to participate in internships, industry projects, and study trips, gaining valuable industry insights and building a strong professional network.

With a strong focus on sustainability and innovation, the BBA in Tourism, Hotel Management and Operations gives students expertise in sustainable practices, digital marketing, and emerging trends to meet industry demands.

Study Plan

First Year:

• Gain a comprehensive introduction to Hotel Management and the Hospitality Industry.
• Explore culinary theory, engage in a Hotel Business Simulation, and learn about HR and Restaurant Management, setting a strong foundation for future career in the field.

Semester 1:

• The Hospitality Industry
• Food & Beverage Management & Controlling
• Cullinary Theory & Practice I
• Restaurant & Service Management I
• Human Relations & Personal Development

Semester 2:

• Hotel Management & Operations
• Rooms Division Management
• Cullinary Theory & Practice II
• Restaurant & Service Management II
• Hotel Business Simulation
• Facility Management

Second Year:

• Expand knowledge with courses in economics, accounting, business communication, corporate responsibility, and critical thinking.
• Develop a broader understanding of the business aspects of hotel management and enhance communication and analytical skills.

Semester 3:

• Marketing & Consumer Behavior
• Accounting & Management Control I
• Math & Statistics I
• Critical Thinking & Problem Solving
• Advanced Business Communication
• Sustainability Literacy for Business

Semester 4:

• Organizational Behavior & Corporate Social Responsibility
• Accounting & Management Control II
• Math & Statistics II
• Microeconomics
• Academic Writing
• Principles of Business Law

Third Year:

• Delve into financial management and business analysis, equipping students with the tools to make informed decisions in the industry.
• Explore the role of new media in hospitality and gain invaluable practical experience through a 900-hour internship, putting theory into practice.

Semester 5:

• HR Management & Management
• Development Financial Management & Investment Planning
• Macroeconomics
• New Media & e-Business Applications
• Tourism & Hospitality Business Analysis
• Internship Preparatory Course

Semester 6:

• Internship 5-6 months (900h)

Fourth Year:

• Engage in a comprehensive Bachelor thesis, allowing students to delve into a specific area of interest within hotel management and operations.
• Develop entrepreneurial skills and learn about managing talent and asset management, preparing students for leadership roles in the dynamic hospitality industry.

Semester 7:

• Marketing Research & Empirical Project
• Service Operations Management
• Latest Trends in Tourism, Hospitality & Events
• Revenue Management & Distribution
• Hotel Asset Management
• Managing Talent
• Bachelor Thesis Tutorial

Semester 8:

• Entrepreneurship, Innovation & Business Planning
• Hotel Business Development Strategies
• Hotel Property Development
• Strategic Hotel Management
• Bachelor Thesis

Lecturers

• Maroun Aouad, Assistant Professor / Senior Lecturer
• Eva Aileen Jungwirth-Edelmann, Lecturer
• Yuliya Kolomoyets, Assistant Professor
• Bozana Zekan, Associate Professor

Testimonials

Testimonials

• ‘‘In the hotel operation courses we learned cooking skills and restaurant management, how to set a table properly, tableside cooking, cheese and wine pairing and making cocktails. We also had the chance to explore vineyards, a coffee roastery and a brewery!’’ - Adriana Peskovska, Russia

Bachelor Admissions

• When applying to Modul University Vienna for a Bachelor program, students need to meet the following admissions entry requirements and provide their documents in English through the application portal:
  • Curriculum vitae (personal data sheet)
  • Letter of motivation (description of reasons for applying to Modul University Vienna)
  • High school certificate
  • High school transcripts of records
  • Copy of passport
  • Passport-sized photograph
  • One letter of recommendation (from academic sources)
  • Proof of English proficiency level B2

Tuition Fees

• Program: BBA Tourism, Hotel Management & Operations
• Semesters: 8
• Fees / Semester: €8000

Student Housing

• Austrian universities typically do not have their own student housing accommodations.
• Students in Vienna have a variety of excellent housing providers located throughout the city.
• Factors to consider when choosing housing:
  • Student Accommodation

Additional Information

• Modul University is proud to be the only university in Austria with UN Tourism TedQual accreditation for all its tourism programs, recognizing its commitment to excellence in educating future tourism leaders.
• The comprehensive four-year BBA in Tourism and Hospitality Management offers a New York extension, where students spend a year abroad equipping themselves with the expertise and experience needed to thrive in the fast-paced world of hospitality management.
• A surcharge of EUR 3,200 applies for those students doing their practical year at the New York City College.