Program Overview

BBA Tourism and Hospitality Management

WHY CHOOSE THIS PROGRAM?

Jumpstart your career in the thriving tourism and hospitality industry with our specialized program tailored for high school graduates. Designed for those without prior practical education in the field (apprenticeship, vocational school, associate degrees, etc.), this 3-year program offers a unique advantage.

Benefit from our support in securing professional experience during your internship semester. Upon graduation, you'll possess valuable proof of industry expertise, giving you a competitive edge for a successful career launch.

Through a combination of theoretical knowledge and practical experiences, you will learn how to navigate the complexities of the global tourism market.

Our focus on innovative information communication technology and sustainable management strategies is unique for undergraduate university degrees of this type in Central Europe.

Explore topics such as destination management, customer service, revenue management, and tourism marketing, and equip yourself with the expertise to create exceptional guest experiences and create your own hospitality brand.

The 3-year BBA in Tourism and Hospitality Management program now offers an opportunity to complete 2 years in Hong Kong, extending the overall program length to 4 years, across two campuses in two outstanding cities. You get an opportunity to gain 2 valuable degrees leveraging Modul's extensive expertise in Vienna's tourism sector and benefiting from the globally acclaimed program at Hong Kong Polytechnic University's School of Hotel and Tourism Management, recognized as the best program worldwide for Hospitality and Tourism Management by the Shanghai Ranking.

Modul University is proud to be the only university in Austria with UN Tourism TedQual accreditation for all our tourism programs, recognizing our commitment to excellence in educating future tourism leaders.

Study Plan

First Year:

Build a solid foundation in business basics, accounting, critical thinking, and corporate responsibility. Gain essential knowledge and skills that form the basis of a successful career in the field of tourism and hospitality.

• Marketing & Consumer Behavior
• Accounting & Management Control I
• Math & Statistics I
• Critical Thinking & Problem Solving
• Advanced Business Communication
• Sustainability Literacy for Business

Second Year:

Deepen your understanding with courses focused on HR, economics, ethics in international management, new media applications, and gain hands-on experience through a 900-hour internship. Expand your horizons with a study abroad program in New York, immersing yourself in a diverse international environment.

• HR Management & Management Development
• Financial Management & Investment Planning
• Macroeconomics
• New Media & e-Business Applications
• Tourism & Hospitality Business Analysis
• Internship Preparatory Course

Third Year:

Undertake a thesis project, allowing you to apply your knowledge and research skills to a specific area of interest in the tourism and hospitality industry. Explore trends shaping the field and develop an entrepreneurial mindset. Choose specializations that align with your career goals and further enhance your expertise.

• Bachelor Thesis Tutorial
• Service Operations Management
• Latest trends in Tourism, Hospitality & Events
• Marketing Research and Empirical Project
• Specialization Course*
• Specialization Course*
• Specialization Course*

SPECIALIZATIONS

Enhance your comprehensive management education by choosing an Enrichment Course Specialization that aligns with your interests.

• Tourism & Event Management
• Hotel Management

Testimonials

“At Modul University you have the opportunity to take your knowledge and skills to the next level. The close relationship with the lecturers allows you to identify your individual strengths and weaknesses and improve them further. In my specialization in Event Management, we were able to work on real projects that helped us put theory into practice immediately.”

Bachelor Admissions

When applying to Modul University Vienna for a Bachelor program, you need to meet the following admissions entry requirements and provide your documents in English through our application portal:

• Curriculum vitae (personal data sheet)
• Letter of motivation (description of reasons for applying to Modul University Vienna)
• High school certificate
• High school transcripts of records
• Copy of passport
• Passport-sized photograph
• One letter of recommendation (from academic sources)
• Proof of English proficiency level B2

Tuition Fees

Program | Semesters | Fees / Semester ---|---|--- BBA Tourism and Hospitality Management | 6 | €8000

STUDENT HOUSING

Austrian universities typically do not have their own student housing accommodations. Instead, students in Vienna have a variety of excellent housing providers located throughout the city. Wherever you choose to live, there are some factors that you might want to consider in making your choice.

• Student Accommodation

Lecturers

• Michele Bettin
• Eva Aileen Jungwirth-Edelmann

Internship

A compulsory internship of 900 hours (approximately 4-6 months) during the 3-year BBA program offers students a valuable opportunity to gain practical experience in the tourism and hospitality industry. With a wide range of internships available, students can explore various sectors and roles, enhancing their skills and expanding their professional network.

You could secure an internship in:

• Hotel Operations
• Event Management
• Restaurant Management
• Tourism Marketing
• Resort Operations
• Hospitality Sales
• Travel Agency

Internships provide MU Vienna students with real-world exposure, allowing them to apply classroom knowledge in practical settings, develop essential skills, and make informed career choices within the diverse tourism and hospitality sector.

For further information on the requirements of the internship, please read the Internship Manual carefully.