Program Overview

MSc in International Tourism Management

Overview

The Master of Science (MSc) in International Tourism Management (ITM) graduate program prepares students to best address the future needs of the global tourism industry. The program focuses on leadership and management, specifically with regards to hospitality-related companies, tourism marketing, tourism planning organizations, and policy makers.

Study Plan

First Year:

In the first year, students explore data analysis, tourism economics, global marketing, new media tools, and business ethics. They specialize in areas of interest, gaining expertise in the diverse field of international tourism management.

• Advanced Data Analysis & Decision Making
• Tourism Economics
• Tourism Marketing
• Corporate Financial Management
• International Destination Management

Second Year:

The second year emphasizes innovation management, understanding tourist behavior, and completing a master's thesis. Students engage in a tourism business project, apply their knowledge to real-world scenarios, and deepen their expertise through specialization courses.

• Microeconomics of Competitiveness (MOC)
• Tourist Behavior
• Master Thesis Seminar
• Master Thesis
• Enrichment Course* OR Internship OR Industry Excellence Program

Specializations

Enhance your comprehensive management education by choosing an Enrichment Course Specialization that aligns with your interests.

• Digital Marketing
• Entrepreneurship, Innovation and Leadership
• Innovation and Experience Design for Tourism
• Real Estate Management
• Sustainable Management and Policy

Admission Requirements

When applying to Modul University Vienna for a Master program, you will need to meet the following admissions entry requirements and provide your documents in English through our application portal:

• Curriculum vitae (resume)
• Letter of motivation (1 A4 page)
• Bachelor's Degree (minimum of 3 years)
• Bachelor's Transcripts of Records
• Copy of passport
• Passport-sized photograph
• Two letters of recommendation (from academic sources)
• Proof of English proficiency level C1

Tuition Fees

Program | Semesters | Fees / Semester ---|---|--- MSc in Management | 4 | €6000 Master of Business Administration (MBA) | 3 | €10500 MSc in International Tourism Management | 4 | €6000 MSc in Sustainable Development, Management and Policy | 4 | €6000 MSc in Data Science for Sustainability* NEW! | 4 | €6000

Research Areas

Modul University Vienna is a member of the MOC Affiliate Network of Harvard Business School (HBS) since 2022. This affiliation allows our students the unique opportunity to study the prestigious Microeconomics of Competitiveness course, utilizing materials crafted by the Institute for Strategy & Competitiveness at Harvard Business School.