Program Overview

BA (CE) in Marketing and New Media Technologies

Overview

The BA (CE) in Marketing and New Media Technologies is a continuing education program that emphasizes digital media proficiency and emerging technologies. The program is offered in English and provides an international environment that enriches the learning experience.

Why Choose This Program?

With our continuing education bachelor programs, your professional experience matters. Up to 90 ECTS credits can be awarded based on your work experience, existing expertise, and previous education, allowing you to accelerate your path to a BA (CE) in Marketing and Media Technologies.

Study Plan

First Year:

• Semester 1 (32 ECTS) - Fall:
  • Basics of Finance and Accounting
  • Marketing and Consumer Behavior
  • Math and Stats
  • Sustainability Literacy for Business
  • New Media and e-Business Applications
• Semester 2 (32 ECTS) - Spring:
  • Product and Brand Management
  • Fundamentals of Computer Science and Programming
  • Ethics in International Management
  • Math and Stats II
  • PR & Communication
  • Organizational Behavior & CSR

Second Year:

• Semester 3 (30 ECTS) - Fall:
  • Foundations of Artificial Intelligence
  • Text Mining and Media Analysis
  • Project Management
  • Integrated Marketing Communication
  • Visual Communication and Design
  • User Centered Design: principles, methods
• Semester 4 (28 ECTS) - Spring:
  • Intercultural Communication
  • Cases & Technology in Interactive Marketing
  • Generative AI
  • Market and Consumer Psychology
  • Marketing Intelligence
  • Introduction to Business Law

Third Year:

• Semester 5 (29 ECTS) - Fall:
  • Immersive Media Production (VR/XR)
  • Performance Marketing
  • Internship Preparatory Course
  • Design lab digital
  • Marketing Research and Empirical Project
  • Social Media Marketing Planning
• Semester 6 (29 ECTS) - Spring:
  • Internship (900 hours)

Lecturers

• Daniel Dan, Assistant Professor
• Drag
• Lyndon Nixon, Associate Professor
• Arno Scharl, Full Professor

Testimonials

"As one of the first students in the 'Applied Data Science' program, I've already gained valuable knowledge and hands-on experience from exceptional professors. The best part about our university is the small classrooms. I am now starting my third semester as an exchange student at the University of Central Florida in Orlando. The journey ahead promises to be full of rewarding experiences and personal growth." - Clarissa Wölfer, 3rd Semester BSc in Applied Data Science

Bachelor Admissions

When applying to Modul University Vienna for a Bachelor program, you need to meet the following admissions entry requirements and provide your documents in English through our application portal:

• Curriculum vitae (personal data sheet)
• Letter of motivation (description of reasons for applying to Modul University Vienna)
• High school certificate
• High school transcripts of records
• Copy of passport
• Passport-sized photograph
• One letter of recommendation (from academic sources)
• Proof of English proficiency level B2

Tuition Fees