Program Overview
BA (CE) in Smart Service and Experience Design
Overview
Our continuing education bachelor programs offer a unique opportunity for professionals to fast-track their academic journey. With up to 90 ECTS credits awarded based on work experience, expertise, and previous education, individuals can accelerate their path to a BA (CE) Smart Service and Experience Design.
Study Plan
First Year:
- Semester 1 (30 ECTS) - Fall:
- Basics of Finance and Accounting
- Fundamentals of Service Management
- Design Thinking
- Mathematics and Statistics I
- Sustainability Literacy for Business
- Understanding Innovation and Design
- Semester 2 (28 ECTS) - Spring:
- Marketing and Consumer Behavior
- Mathematics and Statistics II
- Sustainable business challenges/ The circular economy
- Tourism & Hospitality Business Analysis
- Organizational Behavior & CSR
Second Year:
- Semester 3 (30 ECTS) - Fall:
- Service Innovation
- New Media and e-Business Applications
- Service Operations Management
- Integrated Marketing Communication
- Visual Communication and Design
- User Centered Design: principles, methods
- Semester 4 (28 ECTS) - Spring:
- Fundamentals of Web Programming and Application Development
- Service Design Applications
- Microeconomics
- Market and Consumer Psychology
- Marketing Intelligence
- Introduction to Business Law
Third Year:
- Semester 5 (31 ECTS) - Fall:
- Immersive Media Production (VR/XR)
- Data Science for Services
- Internship Preparatory Course
- Design Lab Digital
- Design Lab Experience Economy
- Semester 6 (29 ECTS) - Spring:
- Internship (900 hours)
Lecturers
- Daniel Dan, Assistant Professor
- Drag
- Lyndon Nixon, Associate Professor
- Arno Scharl, Full Professor
Testimonials
"As one of the first students in the 'Applied Data Science' program, I've already gained valuable knowledge and hands-on experience from exceptional professors. The best part about our university is the small classrooms. I am now starting my third semester as an exchange student at the University of Central Florida in Orlando. The journey ahead promises to be full of rewarding experiences and personal growth."
— Clarissa Wölfer, 3rd Semester BSc in Applied Data Science
Bachelor Admissions
When applying to Modul University Vienna for a Bachelor program, you need to meet the following admissions entry requirements and provide your documents in English through our application portal:
- Curriculum vitae (personal data sheet)
- Letter of motivation (description of reasons for applying to Modul University Vienna)
- High school certificate
- High school transcripts of records
- Copy of passport
- Passport-sized photograph
- One letter of recommendation (from academic sources)
- Proof of English proficiency level B2
Tuition Fees
| Program | Semesters | Fees / Semester |
|---|---|---|
| Bachelor Professional | 6 | €10635 |
| BA (CE) Marketing and New Media Technologies | 6 | €8000 |
| BA (CE) Entrepreneurship, Innovation and Sustainability | 6 | €8000 |
| BA (CE) Smart Service and Experience Design | 6 | €8000 |
| BA (CE) Business Informatics | 6 | €8000 |
Modul University Vienna
Modul University - Vienna's Leading International University. MU is an internationally recognized private university in Austria that offers study programs 100% in English to a diverse international student body. All programs are accredited by the Agency for Quality Assurance and Accreditation Austria (AQ Austria), making MU degrees recognized in the whole European Union and granting an excellent reputation globally. The university represents a leading center of innovation, blending a strong academic foundation with a focus on global contemporary challenges and forward-looking research.
With a diverse and global student body, Modul University Vienna offers top-tier programs in international business, tourism, sustainable development, new media technologies, and data science. The university is dedicated to fostering independent research, critical thinking, and preparing its students for leadership roles on the global stage.
Why choose Modul University Vienna?
- Purpose-driven education: A transformative academic experience where learning is deeply connected to real-world relevance and impact.
- Scenic & inspiring campus: Located on Kahlenberg, surrounded by nature with stunning views over Vienna—ideal for focused study and creative thinking.
- Career-oriented programs: Curricula shaped by industry needs, featuring expert-led courses, personalized coaching, and built-in internships.
- Global community: Over 75% international students, fostering a truly diverse, inclusive, and collaborative environment.
- Small classes & personalized mentorship: Individual attention and academic support ensure students thrive both personally and professionally.
- Leadership & life skills development: Students grow into resilient, adaptable leaders prepared for the challenges of a rapidly changing world.
- Culture of collaboration: At MU, teamwork isn’t just encouraged—it’s an essential part of the learning experience.
Faculties:
- School of Applied Data Science
- School of International Management
- School of Sustainability, Governance, and Methods
- School of Tourism and Service Management
- Research Center for New Media Technology
- Vienna Institute for Global Studies
Programs:
Foundation programs:
- Foundation Program Business
- Foundation Program Tech
Bachelor Programs:
- BA International Relations & Sustainability
- BSc Applied Data Science
- BSc Human Resource Management* (*Pending accreditation)
- BSc International Management
- BBA Tourism & Hospitality Management (Hong Kong Mobility Agreement available)
- BSc International Management with Professional Experience
- BBA Tourism, Hotel Management & Operations (New York Extension available)
Master Programs:
- MSc Management
- MSc International Tourism Management
- MSc Sustainable Development, Management & Policy
- MSc Data Science for Sustainability
- Master of Business Administration (MBA)
PhD Business & Socioeconomic Sciences
Scholarship opportunities:
- MCC Scholarship: For applicants with a proven record of high academic performance & extracurricular engagement. Up to 100% of the total tuition fees.
- Supporting Futures Scholarship: For bachelor’s degree applicants who demonstrate the potential to contribute academically and socially. Up to 25% of the total tuition fees.
- Graduate Academic Excellence Scholarship: For MSc & MBA applicants with outstanding academic achievements and potential across various fields. Up to 50% of the total tuition fees.
- Next Generation Scholarship (PhD): For outstanding candidates based upon application. Between 25-75% of the total tuition fees.
For more information on scholarships, please visit:
https://www.modul.ac.at/study-at-mu/tuition-fees/scholarships-and-grants
Reduction on tuition fees:
Bachelor
- IB Diploma Reduction: Reduction of 10% on our Bachelor programs for applicants who will or have graduated with an International Baccalaureate Diploma.
- European High School Reduction: Reduction of 5% on our Bachelor programs for applicants who will or have graduated from a high school located in Austria, the European Economic Area, United Kingdom and Switzerland.
Siblings Reduction: Reduction of 10% on total tuition fees for applicants who are siblings of current students at MU Vienna and also wish to study at MU. This reduction is not related to a specific study program.
For more information on reductions on tuition fees, please visit: https://www.modul.ac.at/study-at-mu/tuition-fees
