Program Overview

BA (CE) in Smart Service and Experience Design

Overview

Our continuing education bachelor programs offer a unique opportunity for professionals to fast-track their academic journey. With up to 90 ECTS credits awarded based on work experience, expertise, and previous education, individuals can accelerate their path to a BA (CE) Smart Service and Experience Design.

Study Plan

First Year:

• Semester 1 (30 ECTS) - Fall:
  • Basics of Finance and Accounting
  • Fundamentals of Service Management
  • Design Thinking
  • Mathematics and Statistics I
  • Sustainability Literacy for Business
  • Understanding Innovation and Design
• Semester 2 (28 ECTS) - Spring:
  • Marketing and Consumer Behavior
  • Mathematics and Statistics II
  • Sustainable business challenges/ The circular economy
  • Tourism & Hospitality Business Analysis
  • Organizational Behavior & CSR

Second Year:

• Semester 3 (30 ECTS) - Fall:
  • Service Innovation
  • New Media and e-Business Applications
  • Service Operations Management
  • Integrated Marketing Communication
  • Visual Communication and Design
  • User Centered Design: principles, methods
• Semester 4 (28 ECTS) - Spring:
  • Fundamentals of Web Programming and Application Development
  • Service Design Applications
  • Microeconomics
  • Market and Consumer Psychology
  • Marketing Intelligence
  • Introduction to Business Law

Third Year:

• Semester 5 (31 ECTS) - Fall:
  • Immersive Media Production (VR/XR)
  • Data Science for Services
  • Internship Preparatory Course
  • Design Lab Digital
  • Design Lab Experience Economy
• Semester 6 (29 ECTS) - Spring:
  • Internship (900 hours)

Lecturers

• Daniel Dan, Assistant Professor
• Drag
• Lyndon Nixon, Associate Professor
• Arno Scharl, Full Professor

Testimonials

"As one of the first students in the 'Applied Data Science' program, I've already gained valuable knowledge and hands-on experience from exceptional professors. The best part about our university is the small classrooms. I am now starting my third semester as an exchange student at the University of Central Florida in Orlando. The journey ahead promises to be full of rewarding experiences and personal growth."

— Clarissa Wölfer, 3rd Semester BSc in Applied Data Science

Bachelor Admissions

When applying to Modul University Vienna for a Bachelor program, you need to meet the following admissions entry requirements and provide your documents in English through our application portal:

• Curriculum vitae (personal data sheet)
• Letter of motivation (description of reasons for applying to Modul University Vienna)
• High school certificate
• High school transcripts of records
• Copy of passport
• Passport-sized photograph
• One letter of recommendation (from academic sources)
• Proof of English proficiency level B2

Tuition Fees