Program Overview

Strategic Management in Sports

The course introduces students to sports strategic management concepts. The aim of the course is to familiarise students with knowledge, tools and techniques needed to integrate basis of sports organization concepts with sporting innovation and management processes.

Basic topics and segments of strategic sports management that students will address in this course are: sporting environment context, fundaments of sports organizations, sports managers’ roles and tasks, human resources management, sport innovation and more.

Beyond mere description of theoretical lectures, the emphasis will be on practical work, where students will work on realizing papers and an example of strategic sport innovation.

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