Program Overview

Online Master in Digital Marketing

Programme Overview

The Online Master in Digital Marketing is a comprehensive programme designed to equip students with the knowledge and practical experience necessary to become well-rounded digital marketers. The programme is offered by ESEI International Business School and is taught entirely online.

Programme Details

• Duration: 10 months
• ECTS: 60
• Language: 100% in English
• Tuition Fee: €6,320
• Admissions: Open

Modules

The programme consists of the following modules:

• SEO
• Analytics
• Social Media Marketing
• Search Engine Marketing
• Digital Marketing Strategy and Technologies
• CRM and Data
• Performance Marketing
• Data Science and AI in Marketing
• Design and User Experience
• Brand Storytelling through Content

Faculty

The programme is taught by an international faculty of experts in the field of digital marketing, including:

• Mery von Bernard, Senior UX Designer at Oracle NetSuite
• Barbara Casas, Freelance Digital Consultant and Strategist and Digital Project Manager
• Martina Guzmán, Entrepreneur and Pitch Coach at Best3Minutes
• Adam Goldhorp, Head of Graphics Experience Centre & Sales Development Manager
• Cassio Volcan, Engineering Manager | CTO | Head of Engineering

Career Opportunities

The Online Master in Digital Marketing can lead to successful careers in positions such as:

• Digital marketing manager
• Digital marketing consultant
• Community manager
• Experience designer
• Social media analyst
• Media and content manager
• Communication manager
• Campaign executive

Why Study an Online Master in Digital Marketing with ESEI?

• Join one of the fastest-growing fields in marketing
• Gain practical digital marketing skills
• Access to global network
• World-class education
• One-of-a-kind programme
• Flexible online learning

Frequently Asked Questions

• What is the duration of the Online Master in Digital Marketing?
  • Each module on our E-learning platform should be completed within 50 days of starting the course. If you intend to complete an Online Masters programme, we recommend that you complete all 10 modules and your additional Master Thesis project within 10 months of starting your first course on the portal.
• What is the Online Master in Digital Marketing class schedule?
  • The online masters class schedule is designed to allow you to study around your own schedule. The flexibility of each module within the programme means that you can work on your project and assignments at any time that best suits you, as long as it fits within the deadlines set by your lecturer.
• What is ESEI’s attendance policy for Online Master in Digital Marketing?
  • As an online masters student, you are not required to be present at any special times, nor do you have to take classes at a specific time. Only the live sessions conducted by your instructor, you will need to attend. You will need to make sure that you connect to the portal and complete all lectures and assignments within the deadline set by the faculty in order to maintain good standing in your degree programme.
• How are my module grades calculated within the Online Master in Digital Marketing?
  • Within each module of the Online Masters programme, you will need to complete a series of tasks and assignments. Your final module grade will be calculated based on the total of all assignments given in weeks 2, 4 and 6, and which account for 15%, 15% and 50% of your final grade respectively. 20% applies to meeting deadlines of each submission and live session attendance.