Emerging Technologies in Marketing

Program Overview

ESEI International Business School

About ESEI

ESEI International Business School is a private business school located in Barcelona, Spain. The school offers a range of undergraduate and graduate programs in business, marketing, and related fields.

Programs

Bachelor Programs

• Bachelor in Business Administration: A three-year undergraduate program that provides students with a comprehensive education in business administration.
• Bachelor in Business Communication: A three-year undergraduate program that focuses on the development of communication skills in a business context.

Master Programs

• International MBA: A one-year graduate program that provides students with a comprehensive education in business administration with an international focus.
• Master in Digital Transformation in Business: A one-year graduate program that focuses on the digital transformation of businesses and the development of digital skills.
• Master in Digital Marketing: A one-year graduate program that provides students with a comprehensive education in digital marketing.
• Master in Marketing and Communication: A one-year graduate program that focuses on the development of marketing and communication skills.
• Master in International Relations and International Business: A one-year graduate program that provides students with a comprehensive education in international relations and business.
• Master in Tourism and Hospitality Management: A one-year graduate program that focuses on the management of tourism and hospitality businesses.
• Master in Business Management: A one-year graduate program that provides students with a comprehensive education in business management.
• Master in Innovation and Entrepreneurship: A one-year graduate program that focuses on the development of innovation and entrepreneurship skills.
• Master in Sports Management: A one-year graduate program that provides students with a comprehensive education in sports management.

Online Master Programs

• Master in Digital Marketing – Online: A one-year online graduate program that provides students with a comprehensive education in digital marketing.

Short Courses

• Online Short Courses: A range of online short courses that provide students with specialized knowledge and skills in business and marketing.
• On-Campus Short Courses: A range of on-campus short courses that provide students with specialized knowledge and skills in business and marketing.

Admissions

• Admission Steps: A step-by-step guide to the admission process at ESEI.
• Student Housing: Information on student housing options in Barcelona.
• Payment: Information on payment options and tuition fees.
• Contact Us: Contact information for the admissions team.

Faculty

• Karina Indytska: A faculty member at ESEI who teaches courses on emerging technologies in marketing.

Course Description

• Emerging Technologies in Marketing: A course that provides students with a deep dive into the latest emerging technologies that are transforming the marketing industry.

Learning Outcomes

• Clearly articulate the functions and impacts of various emerging technologies such as AI, AR/VR, IoT, and blockchain in the marketing domain.
• Assess the current and future implications of these technologies on the industry.
• Integrate cutting-edge technologies into marketing strategies to enhance customer targeting, segmentation, and engagement.
• Develop innovative solutions that leverage technology to solve marketing challenges, enhancing both customer experience and business outcomes.
• Use data analytics tools powered by machine learning to gather insights, predict consumer behavior and optimize campaign performance.
• Evaluate the effectiveness of technology-driven marketing strategies using both qualitative and quantitative methods.
• Understand the ethical considerations and privacy concerns related to the use of emerging technologies in marketing.
• Navigate the regulatory landscape affecting digital marketing practices globally.
• Cultivate a mindset that is open to experimentation and innovation, essential for leveraging new technologies in marketing.
• Engage creatively with technology to develop unique marketing strategies that differentiate brands in a competitive market.

Assessment

• Project-Based Learning Methodology: A project-based learning and assessment methodology that requires students to collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
• Assessment Criteria: A set of criteria used to evaluate student performance, including group project submission, individual project submission, group presentation, and class participation.

Faculty Profile

• Karina Indytska: A faculty member at ESEI who teaches courses on emerging technologies in marketing. Her professional background includes experience in brand management, content creation, and EdTech product development. Her teaching specialties include emerging technologies in marketing, international marketing strategies, and content creation. Her impact on students includes providing them with practical skills and real-world applications, as well as cultivating an open mindset to the fast-paced world of marketing.