Program Overview

ESEI International Business School

About ESEI

ESEI International Business School is a business school located in Barcelona, Spain. The school offers a range of undergraduate and graduate programs in business, marketing, and related fields.

Programmes

Bachelor Programmes

• Bachelor in Business Administration: A three-year undergraduate program that provides students with a comprehensive education in business administration.
• Bachelor in Business Communication: A three-year undergraduate program that focuses on the development of communication skills in a business context.

Master Programmes

• International MBA: A one-year graduate program that provides students with a comprehensive education in business administration and management.
• Master in Digital Transformation in Business: A one-year graduate program that focuses on the digital transformation of businesses and the development of digital skills.
• Master in Digital Marketing: A one-year graduate program that provides students with a comprehensive education in digital marketing and its applications.
• Master in Marketing and Communication: A one-year graduate program that focuses on the development of marketing and communication skills in a business context.
• Master in International Relations and International Business: A one-year graduate program that provides students with a comprehensive education in international relations and business.
• Master in Tourism and Hospitality Management: A one-year graduate program that focuses on the management of tourism and hospitality businesses.
• Master in Business Management: A one-year graduate program that provides students with a comprehensive education in business management.
• Master in Innovation and Entrepreneurship: A one-year graduate program that focuses on the development of innovation and entrepreneurship skills in a business context.
• Master in Sports Management: A one-year graduate program that provides students with a comprehensive education in sports management.

Online Master Programmes

• Master in Digital Marketing – Online: A one-year online graduate program that provides students with a comprehensive education in digital marketing and its applications.

Short Courses

• Online Short Courses: A range of online short courses that provide students with specialized knowledge and skills in business and marketing.
• On-Campus Short Courses: A range of on-campus short courses that provide students with specialized knowledge and skills in business and marketing.

Admissions

• Admission Steps: A step-by-step guide to the admission process at ESEI International Business School.
• Student Housing: Information on student housing options in Barcelona.
• Payment: Information on payment options and fees for ESEI programs.
• Contact us: Contact information for ESEI International Business School.

Career Services

• Career Services: Information on career services and support provided by ESEI International Business School.

News

• Blogs: A collection of blogs on business and marketing topics.
• Events: A calendar of events and conferences hosted by ESEI International Business School.

Contact us

• Contact us: Contact information for ESEI International Business School.

Search Engine Optimization (SEO) Course

Course Description

The Search Engine Optimization (SEO) course is a module that provides students with a comprehensive education in SEO and its applications. The course covers topics such as keyword research, on-page optimization, link building, and analytics.

Learning Outcomes

• Grasp SEO Fundamentals: Develop a comprehensive understanding of the foundational principles that govern how search engines operate, index content, and rank websites.
• Unlock Keyword Mastery: Explore the world of keywords and learn how to uncover the phrases and terms that connect users with your content.
• Navigate On-Page Optimization: Dive into the heart of SEO by discovering how to optimize individual web pages for search engines and users.
• Unleash Off-Page Strategies: Explore the realm of off-page SEO, where you’ll uncover the significance of backlinks, link building, and how external signals impact your website’s authority and credibility.
• Measure with Analytics: Delve into the world of data analysis by understanding the tools and metrics used to assess the effectiveness of your SEO efforts.
• Adapt to Algorithm Updates: Stay ahead of the curve by learning how search engine algorithms evolve and impact your SEO strategies.

Course Features

• Level: Master
• Duration: 18 hours
• Language: English
• Semester: Fall
• Study Mode: On-campus

Assessment

• Project-Based Learning Methodology: ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes.
• Assessment Criteria: Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session.

Faculty

• Ausiàs Acarín Wieland: A faculty member at ESEI Business School, where he imparts his extensive knowledge and experience in digital project direction, SEO strategy, and web development.

Reviews

• Student Testimonials: A collection of testimonials from students who have taken the SEO course at ESEI International Business School.