CRM and Data

ESEI is an international business school with a campus in Barcelona, Spain. The school offers a range of undergraduate and graduate programs in business, marketing, and related fields.

Bachelor Programs

Bachelor in Business Administration: This program provides students with a comprehensive education in business administration, including courses in finance, marketing, and management.
Bachelor in Business Communication: This program focuses on the development of communication skills in a business context, including courses in public speaking, writing, and presentation.

Master Programs

International MBA: This program is designed for working professionals who want to advance their careers in business. It includes courses in finance, marketing, and management, as well as a focus on international business.
Master in Digital Marketing: This program provides students with a comprehensive education in digital marketing, including courses in social media, SEO, and data analysis.
Master in Marketing and Communication: This program focuses on the development of marketing and communication skills, including courses in branding, advertising, and public relations.
Master in International Relations and International Business: This program provides students with a comprehensive education in international relations and business, including courses in global politics, economics, and trade.
Master in Tourism and Hospitality Management: This program focuses on the development of management skills in the tourism and hospitality industry, including courses in hotel management, event planning, and tourism marketing.
Master in Business Management: This program provides students with a comprehensive education in business management, including courses in finance, marketing, and human resources.
Master in Innovation and Entrepreneurship: This program focuses on the development of innovation and entrepreneurship skills, including courses in business planning, finance, and marketing.
Master in Sports Management: This program provides students with a comprehensive education in sports management, including courses in sports marketing, finance, and law.

Online Master Programs

Master in Digital Marketing – Online: This program provides students with a comprehensive education in digital marketing, including courses in social media, SEO, and data analysis.

Short Courses

Online Short Courses: ESEI offers a range of online short courses in business, marketing, and related fields.
On-Campus Short Courses: ESEI also offers on-campus short courses in business, marketing, and related fields.

Educational Tours

ESEI offers educational tours to provide students with hands-on experience in business and marketing.

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Admissions

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Students can apply now to ESEI's programs through the school's website.

Admission Steps & Requirements

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Scholarships & Financial Aid

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About ESEI

ESEI is an international business school with a campus in Barcelona, Spain. The school offers a range of undergraduate and graduate programs in business, marketing, and related fields.

Our Impact

Women in Sports: ESEI supports women in sports through its programs and initiatives.
ESEI Youth Entrepreneurship Bootcamps: ESEI offers entrepreneurship bootcamps for young people.
Empowering Sustainable Initiatives: ESEI supports sustainable initiatives through its programs and partnerships.

ESEI Alumni Club

ESEI has an alumni club that provides networking opportunities and support to graduates.

Barcelona Campus

ESEI's campus is located in Barcelona, Spain, providing students with a unique cultural and educational experience.

Project Based Learning

ESEI uses project-based learning to provide students with hands-on experience in business and marketing.

International Faculty

ESEI has an international faculty with expertise in business, marketing, and related fields.

Students and Alumni

ESEI has a diverse student body and alumni network from around the world.

Partners and Collaborators

ESEI partners with businesses and organizations to provide students with internship and job opportunities.

Photo & Video Gallery

ESEI has a photo and video gallery that showcases its programs, events, and campus life.

Course Description

The CRM and Data course provides students with a comprehensive understanding of Customer Relationship Management (CRM) tools and their role in data management.

Learning Outcomes

Comprehend CRM Fundamentals: Students will develop a solid understanding of what CRM tools are, their purpose, and their applications.
Navigate CRM Types: Students will differentiate between various types of CRM systems and their uses.
Data in CRM: Students will gain an in-depth understanding of how CRM systems function as data management platforms.
Data-Driven Decision Making: Students will acquire the skills to leverage data for informed decision-making.
Data Utilisation Strategies: Students will explore how businesses employ data to refine advertising strategies and personalize user experiences.

Partnership with Clientify

ESEI has partnered with Clientify to provide students with hands-on experience in CRM and data management.

Course Features

Level: Master
Duration: 18 hours
Language: English
Semester: Spring
Study Mode: On-campus

Assessment

Project-Based Learning Methodology: ESEI uses project-based learning to provide students with hands-on experience in CRM and data management.
Assessment Criteria: Students will be assessed on their project submissions, presentations, and class participation.

Faculty

Adam Goldthorp: Adam is a faculty member at ESEI with expertise in CRM and data management.

Reviews

Student Testimonials: Students have praised the course for its comprehensive coverage of CRM and data management topics.

Location

Ambassadors

Gallery