Program Overview

---

About ESEI

ESEI International Business School is a private institution that offers a range of undergraduate and graduate programs in business, marketing, and related fields. The school is located in Barcelona, Spain, and has a strong focus on international business and project-based learning.

Programmes

ESEI offers a variety of programs, including:

• Bachelor in Business Administration: A three-year undergraduate degree that provides a comprehensive education in business administration.
• Bachelor in Communication: A three-year undergraduate degree that focuses on communication and media studies.
• Master in Digital Marketing: A one-year graduate degree that explores the latest trends and strategies in digital marketing.
• Master in Marketing & Communication: A one-year graduate degree that combines marketing and communication studies.
• Master in International Relations & International Business: A one-year graduate degree that focuses on international relations and business.
• Master in Digital Transformation in Business: A one-year graduate degree that explores the impact of digital transformation on business.

Admissions

To apply to ESEI, students must meet the following admission criteria:

• Admission Steps: Students must submit an application form, transcripts, and a letter of motivation.
• Student Housing: ESEI offers assistance with finding accommodation in Barcelona.
• Payment: Tuition fees vary depending on the program and student status.

Faculty

ESEI has a diverse and experienced faculty, including:

• Gloria Queralt: A marketing professional and educator with expertise in international business and marketing.

Research Areas

ESEI has a strong focus on research in the following areas:

• International Business: ESEI has a research center that focuses on international business and trade.
• Marketing: ESEI has a research center that explores the latest trends and strategies in marketing.

Campus

ESEI's campus is located in the heart of Barcelona, Spain. The school has a range of facilities, including classrooms, libraries, and computer labs.

Contact

For more information about ESEI, please contact the school directly.

Program Details

Strategic Marketing

The Strategic Marketing course is a module that explores the core principles of modern marketing. The course covers market research, consumer behavior, marketing plan formulation, and distribution strategies.

Course Features

• Level: Master
• Duration: 18 hours
• Language: English
• Semester: Fall
• Study Mode: On-campus

Assessment

The course is assessed through a project-based learning methodology, which includes:

• GROUP Project Submission: 40%
• INDIVIDUAL Project Submission: 20%
• GROUP Presentation of the Project and Q&A: 20%
• Class Participation: 20%

Faculty

The course is taught by Gloria Queralt, a marketing professional and educator with expertise in international business and marketing.

Learning Outcomes

Upon completion of the course, students will be able to:

• Understand Market Dynamics: Gather and analyze market data to inform decision-making and product development.
• Apply Consumer Behavior Insights: Apply consumer behavior theories to formulate targeted and effective marketing strategies.
• Formulate Strategic Marketing Plans: Develop the skills to set clear marketing objectives, design well-rounded marketing mixes, and create strategies that align with market trends and competitive landscapes.
• Budget and Evaluate Effectively: Learn how to factor budgetary considerations into marketing plans and establish robust evaluation criteria to measure the success of strategies.
• Communicate Persuasively: Craft written marketing plans that effectively communicate strategies to stakeholders, persuasively conveying the value and feasibility of proposed initiatives.
• Optimize Distribution Strategies: Explore distribution channels and commercial networks to ensure products or services are accessible to consumers when and where they want them.

Course Description

The Strategic Marketing course is designed to equip students with the skills and knowledge needed to excel in today's dynamic business environment. The course covers the core principles of modern marketing, including market research, consumer behavior, marketing plan formulation, and distribution strategies.

Master in Marketing and Communication

The Master in Marketing and Communication is a one-year graduate degree that combines marketing and communication studies. The program is designed to equip students with the skills and knowledge needed to succeed in the marketing and communication industries.

Program Features

• Level: Master
• Duration: 1 year
• Language: English
• Semester: Fall
• Study Mode: On-campus

Assessment

The program is assessed through a project-based learning methodology, which includes:

• GROUP Project Submission: 40%
• INDIVIDUAL Project Submission: 20%
• GROUP Presentation of the Project and Q&A: 20%
• Class Participation: 20%

Faculty

The program is taught by a diverse and experienced faculty, including Gloria Queralt, a marketing professional and educator with expertise in international business and marketing.

Learning Outcomes

Upon completion of the program, students will be able to:

• Understand Market Dynamics: Gather and analyze market data to inform decision-making and product development.
• Apply Consumer Behavior Insights: Apply consumer behavior theories to formulate targeted and effective marketing strategies.
• Formulate Strategic Marketing Plans: Develop the skills to set clear marketing objectives, design well-rounded marketing mixes, and create strategies that align with market trends and competitive landscapes.
• Budget and Evaluate Effectively: Learn how to factor budgetary considerations into marketing plans and establish robust evaluation criteria to measure the success of strategies.
• Communicate Persuasively: Craft written marketing plans that effectively communicate strategies to stakeholders, persuasively conveying the value and feasibility of proposed initiatives.
• Optimize Distribution Strategies: Explore distribution channels and commercial networks to ensure products or services are accessible to consumers when and where they want them.

Program Description

The Master in Marketing and Communication is designed to equip students with the skills and knowledge needed to succeed in the marketing and communication industries. The program combines marketing and communication studies, providing students with a comprehensive education in the field.

Master in Business Management

The Master in Business Management is a one-year graduate degree that focuses on business management. The program is designed to equip students with the skills and knowledge needed to succeed in the business world.

Program Features

• Level: Master
• Duration: 1 year
• Language: English
• Semester: Fall
• Study Mode: On-campus

Assessment

The program is assessed through a project-based learning methodology, which includes:

• GROUP Project Submission: 40%
• INDIVIDUAL Project Submission: 20%
• GROUP Presentation of the Project and Q&A: 20%
• Class Participation: 20%

Faculty

The program is taught by a diverse and experienced faculty, including Gloria Queralt, a marketing professional and educator with expertise in international business and marketing.

Learning Outcomes

Upon completion of the program, students will be able to:

• Understand Market Dynamics: Gather and analyze market data to inform decision-making and product development.
• Apply Consumer Behavior Insights: Apply consumer behavior theories to formulate targeted and effective marketing strategies.
• Formulate Strategic Marketing Plans: Develop the skills to set clear marketing objectives, design well-rounded marketing mixes, and create strategies that align with market trends and competitive landscapes.
• Budget and Evaluate Effectively: Learn how to factor budgetary considerations into marketing plans and establish robust evaluation criteria to measure the success of strategies.
• Communicate Persuasively: Craft written marketing plans that effectively communicate strategies to stakeholders, persuasively conveying the value and feasibility of proposed initiatives.
• Optimize Distribution Strategies: Explore distribution channels and commercial networks to ensure products or services are accessible to consumers when and where they want them.

Program Description

The Master in Business Management is designed to equip students with the skills and knowledge needed to succeed in the business world. The program focuses on business management, providing students with a comprehensive education in the field.