Program Overview
About ESEI
ESEI International Business School of Barcelona is a leading institution in the field of international business education. With a strong focus on project-based learning, ESEI provides students with a comprehensive understanding of the global business landscape.
Programmes
Bachelor in Business Administration
Bachelor in Business Administration
The Bachelor in Business Administration programme at ESEI is designed to equip students with the knowledge, skills, and mindset needed to succeed in the highly competitive world of international business. The programme covers a wide range of topics, including marketing, finance, human resources, and operations management.
Admission Steps
- Apply online
- Submit required documents (transcripts, language proficiency test scores, etc.)
- Participate in an interview with the admissions committee
- Receive an offer of admission
Tuition Fees
The tuition fees for the Bachelor in Business Administration programme at ESEI are €12,000 per year.
Master in Digital Marketing
Master in Digital Marketing
The Master in Digital Marketing programme at ESEI is designed to provide students with a comprehensive understanding of digital marketing principles and practices. The programme covers a wide range of topics, including search engine optimization, social media marketing, email marketing, and data analysis.
Admission Criteria
- Bachelor's degree in a related field
- Language proficiency test scores (TOEFL, IELTS, etc.)
- Work experience (optional)
Research Areas
- Digital marketing strategy
- Social media marketing
- Search engine optimization
- Email marketing
- Data analysis
Tuition Fees
The tuition fees for the Master in Digital Marketing programme at ESEI are €15,000 per year.
Master in Innovation and Entrepreneurship
Master in Innovation and Entrepreneurship
The Master in Innovation and Entrepreneurship programme at ESEI is designed to equip students with the knowledge, skills, and mindset needed to succeed as entrepreneurs and innovators. The programme covers a wide range of topics, including business model innovation, design thinking, and lean startup methodology.
Admission Criteria
- Bachelor's degree in a related field
- Language proficiency test scores (TOEFL, IELTS, etc.)
- Work experience (optional)
Research Areas
- Business model innovation
- Design thinking
- Lean startup methodology
- Entrepreneurial finance
- Innovation management
Tuition Fees
The tuition fees for the Master in Innovation and Entrepreneurship programme at ESEI are €15,000 per year.
Master in Sports Management
Master in Sports Management
The Master in Sports Management programme at ESEI is designed to provide students with a comprehensive understanding of sports management principles and practices. The programme covers a wide range of topics, including sports marketing, sports finance, and sports law.
Admission Criteria
- Bachelor's degree in a related field
- Language proficiency test scores (TOEFL, IELTS, etc.)
- Work experience (optional)
Research Areas
- Sports marketing
- Sports finance
- Sports law
- Sports management
- Sports entrepreneurship
Tuition Fees
The tuition fees for the Master in Sports Management programme at ESEI are €15,000 per year.
Admissions
Admission Steps
- Apply online
- Submit required documents (transcripts, language proficiency test scores, etc.)
- Participate in an interview with the admissions committee
- Receive an offer of admission
Student Housing
ESEI offers a range of student housing options, including shared apartments and homestays.
Payment
Tuition fees can be paid in installments or in full.
Career Services
ESEI provides career services to help students and alumni achieve their career goals. These services include:
- Career counseling
- Job placement assistance
- Internship opportunities
- Networking events
News
Blogs
ESEI publishes a range of blogs on topics related to international business, innovation, and entrepreneurship.
Events
ESEI hosts a range of events, including conferences, seminars, and workshops, on topics related to international business, innovation, and entrepreneurship.
Contact Us
ESEI International Business School of Barcelona Carrer de Montevideo, 31 08034 Barcelona Spain
Phone: +34 932 541 110 Email: info@esei.es
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Programmes
Bachelor in Business Administration
Bachelor in Business Administration
The Bachelor in Business Administration programme at ESEI is designed to equip students with the knowledge, skills, and mindset needed to succeed in the highly competitive world of international business. The programme covers a wide range of topics, including marketing, finance, human resources, and operations management.
Admission Steps
- Apply online
- Submit required documents (transcripts, language proficiency test scores, etc.)
- Participate in an interview with the admissions committee
- Receive an offer of admission
Tuition Fees
The tuition fees for the Bachelor in Business Administration programme at ESEI are €12,000 per year.
Master in Digital Marketing
Master in Digital Marketing
The Master in Digital Marketing programme at ESEI is designed to provide students with a comprehensive understanding of digital marketing principles and practices. The programme covers a wide range of topics, including search engine optimization, social media marketing, email marketing, and data analysis.
Admission Criteria
- Bachelor's degree in a related field
- Language proficiency test scores (TOEFL, IELTS, etc.)
- Work experience (optional)
Research Areas
- Digital marketing strategy
- Social media marketing
- Search engine optimization
- Email marketing
- Data analysis
Tuition Fees
The tuition fees for the Master in Digital Marketing programme at ESEI are €15,000 per year.
Master in Innovation and Entrepreneurship
Master in Innovation and Entrepreneurship
The Master in Innovation and Entrepreneurship programme at ESEI is designed to equip students with the knowledge, skills, and mindset needed to succeed as entrepreneurs and innovators. The programme covers a wide range of topics, including business model innovation, design thinking, and lean startup methodology.
Admission Criteria
- Bachelor's degree in a related field
- Language proficiency test scores (TOEFL, IELTS, etc.)
- Work experience (optional)
Research Areas
- Business model innovation
- Design thinking
- Lean startup methodology
- Entrepreneurial finance
- Innovation management
Tuition Fees
The tuition fees for the Master in Innovation and Entrepreneurship programme at ESEI are €15,000 per year.
Master in Sports Management
Master in Sports Management
The Master in Sports Management programme at ESEI is designed to provide students with a comprehensive understanding of sports management principles and practices. The programme covers a wide range of topics, including sports marketing, sports finance, and sports law.
Admission Criteria
- Bachelor's degree in a related field
- Language proficiency test scores (TOEFL, IELTS, etc.)
- Work experience (optional)
Research Areas
- Sports marketing
- Sports finance
- Sports law
- Sports management
- Sports entrepreneurship
Tuition Fees
The tuition fees for the Master in Sports Management programme at ESEI are €15,000 per year.
Admissions
Admission Steps
- Apply online
- Submit required documents (transcripts, language proficiency test scores, etc.)
- Participate in an interview with the admissions committee
- Receive an offer of admission
Student Housing
ESEI offers a range of student housing options, including shared apartments and homestays.
Payment
Tuition fees can be paid in installments or in full.
Career Services
ESEI provides career services to help students and alumni achieve their career goals. These services include:
- Career counseling
- Job placement assistance
- Internship opportunities
- Networking events
News
Blogs
ESEI publishes a range of blogs on topics related to international business, innovation, and entrepreneurship.
Events
ESEI hosts a range of events, including conferences, seminars, and workshops, on topics related to international business, innovation, and entrepreneurship.
Contact Us
ESEI International Business School of Barcelona Carrer de Montevideo, 31 08034 Barcelona Spain
Phone: +34 932 541 110 Email: info@esei.es
Login
- Username
- Password
Lost your password? Remember Me
Notifications
We're offline. Leave a message.
Language
English Spanish Portuguese German Dutch Italian French Chinese (Simplified) Russian
English
Digital Marketing Strategy
Course Description
The Digital Marketing Strategy course at ESEI is designed to equip students with the knowledge, skills, and mindset needed to succeed in the highly competitive world of digital marketing. The course covers a wide range of topics, including marketing research, multichannel marketing strategy, and data analysis.
Learning Outcomes
- Apply qualitative and quantitative research methods to gather and analyze data that reveals insights into market trends, competitor strategies, and consumer preferences.
- Utilize advanced tools and techniques for data analysis to support marketing decision-making.
- Design strategic marketing plans that integrate multiple digital channels, including social media, content marketing, SEO, and email, tailored to diverse customer segments.
- Evaluate the strengths and limitations of different channels and their synergies when combined within a multichannel approach.
- Use insights derived from marketing research to adapt and refine marketing strategies in real time.
- Implement a flexible strategy framework that allows for quick pivots and adjustments in response to market feedback and changes.
- Analyze consumer behavior patterns and motivations to better align marketing strategies with consumer needs and expectations across different channels.
- Forecast consumer responses to different strategic initiatives, enhancing the effectiveness of marketing efforts.
Course Features
- Level: Master
- Duration: 18 hours
- Language: English
- Semester: Fall
- Study Mode: On-campus
- Schedule: View
Assessment
- GROUP Project Submission (40%)
- INDIVIDUAL Project Submission (20%)
- GROUP Presentation of the Project and Q&A (20%)
- Class Participation (20%)
Faculty
Albert Pallares Sole
Albert Pallares Sole is a distinguished figure in the field of international trade and a cornerstone of the academic community at ESEI International Business School of Barcelona. With over 25 years of professional experience in the internationalization of small and medium-sized enterprises, Albert brings a wealth of knowledge and practical insights to his role as a consultant and educator.
Reviews
- 4/5
- Student Testimonials
- As a beginner in the digital world, the level of content shared is perfect for me.
- Great material. It is helpful for real life implementation.
- Excellent investment in content shared. Excellent platform of communication with students.
- This course has been very relevant and will be applied in my future career.
ESEI International Business School
Overview:
ESEI International Business School is a business school located in Barcelona, Spain. It offers a range of University Business Courses designed to equip students with practical skills and industry knowledge, preparing them for successful careers in various business fields.
Services Offered:
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University Business Courses:
ESEI offers a variety of courses, including Bachelor's and Master's programs, taught in English by renowned experts. *Real-World Projects:
Students gain hands-on experience by working on real-life business projects, building a portfolio to impress potential employers. *Industry Connections:
ESEI provides opportunities to connect with industry leaders, hear their stories, and gain valuable insights. *Career Services:
ESEI offers career guidance and support to help students secure the best jobs in top companies.Student Life and Campus Experience:
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International Community:
ESEI boasts a diverse student body, fostering a vibrant international environment. *Barcelona Location:
Students enjoy the benefits of studying in Barcelona, a globally celebrated city with rich culture, vibrant city life, and access to world-class amenities. *Campus Life:
The centrally located campus offers a dynamic environment with opportunities to engage in various activities and events.Key Reasons to Study There:
Practical and Immersive Approach:
ESEI's University Business Courses emphasize a practical and immersive approach to business education.Strong Employability:
The school's focus on high-quality courses ensures graduates are highly sought after by employers.Industry Experts:
Students benefit from learning from renowned experts with extensive industry experience.International Network:
ESEI provides opportunities to build a network of collaborators and potential partners.Personal and Professional Growth:
The school encourages students to identify their strengths and weaknesses, fostering personal and professional development.Academic Programs:
Master's Programs:
ESEI offers a variety of Master's programs, including:- Master in Digital Transformation in Business
- Master in Marketing and Communication
- Master in International Relations and International Business
- Master in Tourism and Hospitality Management
- Master Business Management
- Master in Innovation and Entrepreneurship
- Master in Sports Management
