Program Overview
Business Model Innovation Course
Overview
The Business Model Innovation Course is a comprehensive and cutting-edge programme meticulously designed to equip students with profound insights into the intricate realm of business model innovation. In an era defined by rapid technological advancements and evolving market dynamics, the ability to craft, adapt, and optimize business models stands as a pivotal skill for organizations seeking sustainable growth and competitive advantage.
Learning Outcomes
- Comprehend Business Models:
- Demonstrate a comprehensive understanding of the key components that constitute a business model, including value propositions, customer segments, revenue streams, and distribution channels.
- Analyze Existing Models:
- Critically assess and deconstruct existing business models to identify strengths, weaknesses, and opportunities for innovation, considering both internal and external factors.
- Identify Innovation Opportunities:
- Recognize and evaluate potential areas for business model innovation, leveraging insights from market trends, customer behaviors, technological advancements, and competitive dynamics.
- Apply Strategic Frameworks:
- Utilize a variety of strategic frameworks and tools to ideate, prototype, and iterate innovative business models that address specific market challenges and capitalize on emerging opportunities.
- Design Value Propositions:
- Develop compelling value propositions that resonate with target customer segments, aligning customer needs with the unique capabilities and offerings of the organization.
- Optimize Revenue Streams:
- Devise creative and sustainable revenue generation strategies, considering diverse monetization methods such as subscription models, freemium offerings, and ecosystem monetization.
Course Features
- Level: Master
- Duration: 18 hours
- Language: English
- Semester: Fall
- Study Mode: On-campus
- Schedule: View
Assessment
Project-Based Learning Methodology at ESEI
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The Advantages of Project-Based Learning
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project Format and Teacher Involvement
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Assessment Criteria
- GROUP Project Submission (40%)
- INDIVIDUAL Project Submission (20%)
- GROUP Presentation of the Project and Q&A (20%)
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
- Class Participation (20%)
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
Faculty
Tim Wekezer
Tim Wekezer | ESEI Faculty 2025
Tim Wekezer is co-founder and CEO of a QR ordering and payments company. Founded in 2015, Waitrr has clients in 7 countries and was selected as one of ASEAN’s top startups by the World Economic Forum.
Born into a family of restaurant and hotel owners, Tim understands the food business operations in and out, having served his first table at the age of 8 and later managing several of the group’s venues.
In 2017, Tim co-founded thekeystone.sg, a 100-pax student residence in Singapore. Tim grew up in Germany and attended Hotelschool The Hague, a hospitality-oriented business school in The Netherlands (Bachelor of Business Administration) and INSEAD in Singapore (MBA) with an exchange to the Wharton School at the University of Pennsylvania.
Current Position of Tim Wekezer
CEO of Waitrr Project Director for Keystone.
Part-time:
- Teaching University Students
- Startup Mentoring
Core Expertise of Tim Wekezer
- Going from 0 to 1: Tim has started multiple companies and is an expert in launching businesses from scratch and with a very limited budget.
- Building Tech: Tim has experience in building complex platforms (both web- and app-based)
- Hospitality Industry: With 25+ years of experience in the hospitality industry under the belt, Tim is an expert in both restaurant and hotel operations. Having worked for brands like Hyatt and several Michelin-star restaurants, he has insights from some of the world’s best brands in the industry.
- The Lean Methodology: Having built multiple profitable businesses, Tim puts a lot of weight on teaching the Lean Methodology in combination with different approaches in the Hospitality industry.
Teaching Specialities
Tim’s specialty combines Tech with Hospitality. He shares his learnings with the students, teaching modules in Innovation in the Hospitality Industry, Food & Beverage Management, and Innovative Business Models. These courses prepare the students for a successful career as a leaders in their field.
Impact on Students
Tim Wekezer is passionate about helping students launch their companies and create solutions with valuable business models. Many students also appreciate the pragmatic approach in the lessons, which they can easily put into action in their projects.
Learn more about ESEI’s International Faculty!
Reviews
4/5
Student Testimonials
Really good and well explained content.
Student Testimonials
The combination of individual and group work was perfect.
Student Testimonials
I like the teacher very much! Was fun! And she is very smart!!!
Student Testimonials
Great personality and very motivating.
Student Testimonials
ESEI Programmes
Bachelor Programmes
- Bachelor in Business Administration
- Bachelor in Communication
Master Programmes
- International MBA
- Master in Digital Marketing
- Master in Marketing & Communication
- Master in International Relations & International Business
- Master in Tourism & Hospitality Management
- Master in Business Management
- Master in Innovation & Entrepreneurship
- Master in Sports Management
Online Master Programmes
- Master in Digital Marketing – Online
Short Courses
- Online Short Courses
- On-Campus Short Courses
Educational Tours
- Educational Tours
General Q&A
- General Q&A
Admissions
Admission Steps
- Admission Steps
Student Housing
- Student Housing
Payment
- Payment
Scholarships & Financial Aid
- Scholarships & Financial Aid
FAQ
- FAQ
Educational Consultants
- Educational Consultants
Contact Us
- Contact Us
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ESEI International Business School
Overview:
ESEI International Business School is a business school located in Barcelona, Spain. It offers a range of University Business Courses designed to equip students with practical skills and industry knowledge, preparing them for successful careers in various business fields.
Services Offered:
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University Business Courses:
ESEI offers a variety of courses, including Bachelor's and Master's programs, taught in English by renowned experts. *Real-World Projects:
Students gain hands-on experience by working on real-life business projects, building a portfolio to impress potential employers. *Industry Connections:
ESEI provides opportunities to connect with industry leaders, hear their stories, and gain valuable insights. *Career Services:
ESEI offers career guidance and support to help students secure the best jobs in top companies.Student Life and Campus Experience:
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International Community:
ESEI boasts a diverse student body, fostering a vibrant international environment. *Barcelona Location:
Students enjoy the benefits of studying in Barcelona, a globally celebrated city with rich culture, vibrant city life, and access to world-class amenities. *Campus Life:
The centrally located campus offers a dynamic environment with opportunities to engage in various activities and events.Key Reasons to Study There:
Practical and Immersive Approach:
ESEI's University Business Courses emphasize a practical and immersive approach to business education.Strong Employability:
The school's focus on high-quality courses ensures graduates are highly sought after by employers.Industry Experts:
Students benefit from learning from renowned experts with extensive industry experience.International Network:
ESEI provides opportunities to build a network of collaborators and potential partners.Personal and Professional Growth:
The school encourages students to identify their strengths and weaknesses, fostering personal and professional development.Academic Programs:
Master's Programs:
ESEI offers a variety of Master's programs, including:- Master in Digital Transformation in Business
- Master in Marketing and Communication
- Master in International Relations and International Business
- Master in Tourism and Hospitality Management
- Master Business Management
- Master in Innovation and Entrepreneurship
- Master in Sports Management
