Design Thinking and Innovation

Program Overview

About ESEI

ESEI International Business School is a private business school located in Barcelona, Spain. The school offers a range of undergraduate and graduate programs in business, marketing, and related fields.

Programmes

Bachelor in Business Administration

The Bachelor in Business Administration program at ESEI is a three-year undergraduate degree that provides students with a comprehensive education in business administration. The program covers topics such as finance, marketing, human resources, and operations management.

Bachelor in Communication

The Bachelor in Communication program at ESEI is a three-year undergraduate degree that focuses on the study of communication in a business context. The program covers topics such as public relations, advertising, and digital media.

Master in Digital Marketing

The Master in Digital Marketing program at ESEI is a one-year graduate degree that provides students with advanced knowledge and skills in digital marketing. The program covers topics such as search engine optimization, social media marketing, and digital analytics.

Master in Marketing & Communication

The Master in Marketing & Communication program at ESEI is a one-year graduate degree that focuses on the study of marketing and communication in a business context. The program covers topics such as brand management, advertising, and public relations.

Master in International Relations & International Business

The Master in International Relations & International Business program at ESEI is a one-year graduate degree that provides students with advanced knowledge and skills in international relations and business. The program covers topics such as global governance, international trade, and cross-cultural management.

Master in Digital Transformation in Business

The Master in Digital Transformation in Business program at ESEI is a one-year graduate degree that focuses on the study of digital transformation in a business context. The program covers topics such as digital strategy, innovation, and entrepreneurship.

International MBA

The International MBA program at ESEI is a one-year graduate degree that provides students with advanced knowledge and skills in business administration. The program covers topics such as finance, marketing, human resources, and operations management.

Master in Tourism & Hospitality Management

The Master in Tourism & Hospitality Management program at ESEI is a one-year graduate degree that focuses on the study of tourism and hospitality management. The program covers topics such as destination marketing, hotel management, and event planning.

Master in Business Management

The Master in Business Management program at ESEI is a one-year graduate degree that provides students with advanced knowledge and skills in business management. The program covers topics such as strategic management, leadership, and organizational behavior.

Master in Innovation & Entrepreneurship

The Master in Innovation & Entrepreneurship program at ESEI is a one-year graduate degree that focuses on the study of innovation and entrepreneurship. The program covers topics such as business model innovation, entrepreneurial finance, and startup management.

Master in Sports Management

The Master in Sports Management program at ESEI is a one-year graduate degree that focuses on the study of sports management. The program covers topics such as sports marketing, event management, and sports law.

Online Master

ESEI also offers online master programs in digital marketing, marketing and communication, and international relations and international business.

Short Courses

ESEI offers short courses in various topics such as digital marketing, entrepreneurship, and innovation.

Admissions

Admission Steps

To apply to ESEI, students must follow these steps:

1. Submit an online application form
2. Provide required documents such as transcripts and language proficiency test scores
3. Pay the application fee
4. Participate in an interview with the admissions committee

Student Housing

ESEI provides assistance with student housing in Barcelona.

Payment

Tuition fees at ESEI vary depending on the program. Students can pay tuition fees in installments or in full.

Contact us

For more information about ESEI and its programs, please contact the admissions office.

Design Thinking and Innovation

Course Description

The Design Thinking and Innovation course at ESEI is a master course that provides students with the knowledge and skills needed to approach complex problems creatively and develop innovative solutions. The course covers topics such as design thinking, innovation, and entrepreneurship.

Learning Outcomes

Upon completion of the course, students will be able to:

• Assess and dissect customer interactions with products and brands to uncover opportunities for innovation
• Apply design thinking principles to create innovative, human-centered solutions
• Integrate creative concepts with practical business strategies
• Develop a practical problem-solving toolkit
• Gain a comprehensive understanding of the role of innovation in the business ecosystem
• Cultivate an innovation-driven mindset

Course Features

• Level: Master
• Duration: 18 hours
• Language: English
• Semester: Spring
• Study Mode: On-campus

Assessment

The course is assessed through a project-based learning methodology. Students will work in groups to develop a project that demonstrates their understanding of design thinking and innovation. The project will be assessed based on group and individual contributions, as well as a presentation and Q&A session.

Faculty

The course is taught by Carolina Lauzen, a senior user experience designer with over 15 years of experience in product design, marketing, and design thinking.

Reviews

Students have praised the course for its well-structured content, engaging professor, and opportunities for group work and project development.