Customer Experience Management

Program Overview

About ESEI

ESEI is an international business school with a campus in Barcelona, Spain. The school offers a range of undergraduate and graduate programs in business, marketing, and related fields.

Our Impact

ESEI is committed to making a positive impact on society through its programs and initiatives. Some of the ways we achieve this include:

• Women in Sports: ESEI has a strong focus on promoting women's participation in sports and providing opportunities for female athletes to develop their skills and careers.
• ESEI Youth Entrepreneurship Bootcamps: The school offers bootcamps and other programs to support young entrepreneurs and help them develop the skills and knowledge they need to succeed in business.
• Empowering Sustainable Initiatives: ESEI is committed to sustainability and offers programs and initiatives that promote environmentally friendly practices and social responsibility.

ESEI Alumni Club

The ESEI Alumni Club is a network of graduates from the school who are committed to staying connected and supporting one another in their careers. The club offers a range of benefits, including networking opportunities, professional development, and access to exclusive events.

Barcelona Campus

ESEI's campus is located in the heart of Barcelona, Spain, and offers a range of facilities and resources to support student learning and success. The campus is easily accessible by public transportation and is close to many of the city's main attractions.

Project-Based Learning

ESEI uses a project-based learning approach to teach students the skills and knowledge they need to succeed in business. This approach involves working on real-world projects and case studies, and is designed to help students develop practical skills and apply theoretical concepts to real-world problems.

International Faculty

ESEI's faculty is made up of experienced professionals and academics from around the world. Our faculty members are experts in their fields and are committed to providing students with a high-quality education and support.

Students and Alumni

ESEI has a diverse student body and a strong alumni network. Our students and alumni come from all over the world and are united by their passion for business and their commitment to making a positive impact on society.

Partners and Collaborators

ESEI partners with a range of organizations and businesses to provide students with opportunities for internships, job placement, and professional development. Our partners include some of the world's leading companies and organizations.

Photo & Video Gallery

ESEI has a photo and video gallery that showcases life on campus, student events, and other activities. The gallery is a great way to get a sense of what it's like to be a student at ESEI.

Programmes

ESEI offers a range of undergraduate and graduate programs in business, marketing, and related fields. Our programs are designed to provide students with the skills and knowledge they need to succeed in their careers and make a positive impact on society.

Bachelor in Business Administration

The Bachelor in Business Administration program is a three-year undergraduate degree that provides students with a comprehensive education in business and management. The program covers a range of topics, including finance, marketing, human resources, and operations management.

Bachelor in Business Communication

The Bachelor in Business Communication program is a three-year undergraduate degree that provides students with a comprehensive education in business communication. The program covers a range of topics, including public speaking, writing, and visual communication.

Master in Digital Marketing

The Master in Digital Marketing program is a one-year graduate degree that provides students with a comprehensive education in digital marketing. The program covers a range of topics, including social media marketing, search engine optimization, and email marketing.

Master in Marketing and Communication

The Master in Marketing and Communication program is a one-year graduate degree that provides students with a comprehensive education in marketing and communication. The program covers a range of topics, including brand management, public relations, and advertising.

Master in International Relations and International Business

The Master in International Relations and International Business program is a one-year graduate degree that provides students with a comprehensive education in international relations and international business. The program covers a range of topics, including global politics, international trade, and cross-cultural management.

Master in Tourism and Hospitality Management

The Master in Tourism and Hospitality Management program is a one-year graduate degree that provides students with a comprehensive education in tourism and hospitality management. The program covers a range of topics, including hotel management, event planning, and sustainable tourism.

Master in Business Management

The Master in Business Management program is a one-year graduate degree that provides students with a comprehensive education in business management. The program covers a range of topics, including finance, marketing, human resources, and operations management.

Master in Innovation and Entrepreneurship

The Master in Innovation and Entrepreneurship program is a one-year graduate degree that provides students with a comprehensive education in innovation and entrepreneurship. The program covers a range of topics, including business planning, market research, and product development.

Master in Sports Management

The Master in Sports Management program is a one-year graduate degree that provides students with a comprehensive education in sports management. The program covers a range of topics, including sports marketing, event management, and sports law.

Online Master

ESEI offers a range of online master's programs that provide students with the flexibility to study from anywhere in the world. Our online programs are designed to provide students with the same high-quality education as our on-campus programs, but with the added convenience of online learning.

Short Courses

ESEI offers a range of short courses that provide students with the opportunity to learn specific skills or knowledge in a short period of time. Our short courses are designed to be flexible and can be taken online or on-campus.

Educational Tours

ESEI offers a range of educational tours that provide students with the opportunity to learn about different cultures and business practices in a hands-on way. Our educational tours are designed to be fun and engaging, and provide students with a unique learning experience.

General Q&A

ESEI has a general Q&A section that provides answers to frequently asked questions about our programs, admissions, and campus life.

Admissions

ESEI has a straightforward admissions process that is designed to be easy to follow. Here are the steps to apply:

Apply Now

To apply to ESEI, simply click on the "Apply Now" button on our website and fill out the online application form.

Admission Steps & Requirements

ESEI has a range of admission requirements that vary depending on the program you are applying for. Here are the general admission requirements:

• Bachelor's degree or equivalent
• English language proficiency (TOEFL or IELTS)
• GMAT or GRE scores (for some programs)
• Letters of recommendation
• Personal statement

Payment

ESEI offers a range of payment options to make it easy for students to pay their tuition fees. Here are the payment options:

• Bank transfer
• Credit card
• PayPal

Student Housing

ESEI offers a range of student housing options to make it easy for students to find a place to live in Barcelona. Here are the student housing options:

• Shared apartments
• Homestay
• Student residence

Spanish Study Visa

ESEI provides support to students who need to apply for a Spanish study visa. Here are the steps to apply:

• Apply for a student visa at the Spanish embassy or consulate in your home country
• Provide required documents (passport, acceptance letter, proof of payment, etc.)
• Wait for the visa to be processed

Scholarships & Financial Aid

ESEI offers a range of scholarships and financial aid options to make it easy for students to fund their education. Here are the scholarships and financial aid options:

• Merit-based scholarships
• Need-based scholarships
• Government scholarships
• Private scholarships

FAQ

ESEI has a FAQ section that provides answers to frequently asked questions about our programs, admissions, and campus life.

Educational Consultants

ESEI works with a range of educational consultants who can provide support and guidance to students who are applying to our programs. Here are the educational consultants:

• List of educational consultants

Career Services

ESEI has a career services department that provides support and guidance to students and alumni who are looking for jobs or internships. Here are the career services:

• Career counseling
• Job placement
• Internship placement
• Resume and cover letter writing
• Interview preparation

News

ESEI has a news section that provides updates on our programs, events, and campus life. Here are the news articles:

• List of news articles

Contact us

ESEI has a contact us section that provides contact information for our admissions, career services, and other departments. Here is the contact information:

• Admissions: admissions@esei.es
• Career Services: careerservices@esei.es
• General Inquiries: info@esei.es

Customer Experience Management

The Customer Experience Management course is a module that provides students with the skills and knowledge they need to design and manage effective customer experience strategies. Here are the course details:

Course Description

The Customer Experience Management course is a module that provides students with the skills and knowledge they need to design and manage effective customer experience strategies. The course covers a range of topics, including customer journey mapping, the impact of technology on customer interactions, and the integration of customer feedback into organizational strategies.

Learning Outcomes

• Define customer experience (CX) and understand its critical impact on business performance and competitive advantage.
• Map and analyze customer journeys to identify critical touch-points and opportunities for enhancement.
• Utilize current technologies such as CRM systems, AI, and data analytics to improve customer interactions.
• Develop comprehensive customer experience strategies that align with organizational goals and customer expectations.
• Measure and optimize CX by implementing metrics and KPI’s to measure customer satisfaction and loyalty, and use this data to drive continuous improvement.
• Create seamless customer experiences across digital and physical channels to enhance engagement and satisfaction.
• Advocate for and implement changes within organizations to foster a customer-centric culture.

Course Features

• Level: Master
• Duration: 18 hours
• Language: English
• Semester: Fall
• Study Mode: On-campus
• Schedule: View

Assessment

• Project-Based Learning Methodology at ESEI
• The Advantages of Project-Based Learning
• Project Format and Teacher Involvement
• Assessment Criteria

Faculty

• Dr. Elena Emma

Reviews

• Student Testimonials

Faculty

ESEI has a faculty that is made up of experienced professionals and academics from around the world. Here are the faculty members:

• Dr. Elena Emma

Campus Life

ESEI has a campus life section that provides information on student life, campus facilities, and extracurricular activities. Here is the campus life information:

• Student Life
• Campus Facilities
• Extracurricular Activities

Partners and Collaborators

ESEI partners with a range of organizations and businesses to provide students with opportunities for internships, job placement, and professional development. Here are the partners and collaborators:

• List of partners and collaborators

Photo & Video Gallery

ESEI has a photo and video gallery that showcases life on campus, student events, and other activities. Here is the photo and video gallery:

• List of photos and videos

Contact us

ESEI has a contact us section that provides contact information for our admissions, career services, and other departments. Here is the contact information:

• Admissions: admissions@esei.es
• Career Services: careerservices@esei.es
• General Inquiries: info@esei.es