Program Overview

Entrepreneurial Sports Management

Course Description

The Entrepreneurial Sports Management Module introduces students to the Lean Startup methodology and its specialized tools, tailored specifically for the sports industry. This immersive and dynamic course offers a comprehensive exploration of the Lean Startup methodology, enabling students to create and manage sports businesses with an innovative and efficient approach.

Learning Outcomes

• Apply Lean Startup Principles:
  • Understand and apply the core principles of the Lean Startup methodology to the sports industry context, enabling students to create and manage sports businesses with an innovative and efficient approach.
• Identify Opportunities:
  • Recognize and assess potential opportunities for innovation and growth within the sports industry by leveraging market insights, customer feedback, and emerging trends.
• Collaborate in Startup Environments:
  • Collaborate effectively within startup teams, contributing insights and strategies to navigate challenges, make informed decisions, and drive the development of viable sports business concepts.
• Customer-Centric Strategy:
  • Develop and foster a customer-centric mindset, emphasizing the importance of understanding customer needs, preferences, and pain points to create products and services that resonate with the target audience.
• Prototyping and Iteration:
  • Conceptualize, design, and create prototypes that address specific challenges or opportunities in the sports industry. Learn how to iterate and improve prototypes based on real-world testing and user feedback.
• Market Testing and Validation:
  • Plan, execute, and analyze market tests to validate the viability of sports business ideas. Gain insights into effectively gathering and interpreting data to make informed decisions.

Course Features

• Level: Master
• Duration: 18 hours
• Language: English
• Semester: Fall
• Study Mode: On-campus

Assessment

• Project-Based Learning Methodology at ESEI
  • ESEI employs a project-based learning and assessment methodology across all modules taught in master programmes.
  • This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
• The Advantages of Project-Based Learning
  • The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work.
  • This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
• Project Format and Teacher Involvement
  • Project formats vary and are at the discretion of the instructor.
  • Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas.
  • Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
• Assessment Criteria
  • GROUP Project Submission (40%)
  • INDIVIDUAL Project Submission (20%)
  • GROUP Presentation of the Project and Q&A (20%)
  • Class Participation (20%)

Faculty

Antoine Delmas

• Antoine Delmas is a beacon of innovation and entrepreneurship in the bustling city of Barcelona.
• As a French entrepreneur with a keen eye for the convergence of Technology, Hospitality, and Experiential Marketing, Antoine has carved a distinctive path in the business world.
• His diverse array of successful ventures showcases his expertise and strategic prowess, making him an invaluable asset as an educator and mentor at ESEI Business School.

Core Expertise of Antoine Delmas

• Antoine’s expertise spans the Lean Startup methodology, Entrepreneurship, and Innovation.
• His primary focus is on guiding teams toward the successful launch of their businesses, reducing the risks associated with new ventures, and achieving the critical Product-Market Fit.
• His hands-on approach and practical insights into the dynamics of startup development and market engagement make him an essential guide for those embarking on the entrepreneurial journey.

Teaching Specialities of Antoine Delmas

• With a passion for nurturing emerging talent, Antoine specializes in teaching courses that revolve around entrepreneurship, innovation, and the practical application of the Lean Startup methodology.
• His teaching is deeply influenced by his philosophy of continuous growth and exploration, aiming to inspire students to pursue their projects with resilience, strategic thinking, and an insatiable desire for learning.

Impact on Students

• Antoine Delmas’ impact on his students transcends traditional academic boundaries.
• He serves as a living example of what it means to continuously innovate, adapt, and thrive in a rapidly changing business landscape.
• His commitment to sharing his journey and insights fosters a learning environment that is not only informative but also immensely inspiring.
• Students leave Antoine’s classes equipped not just with theoretical knowledge, but with the mindset, tools, and courage to navigate the complexities of entrepreneurship and innovation in the real world.

Reviews

• 5/5
• Student Testimonials
  • Prepared me on how to approach a start up plan if I get interested in starting a sports related business in future.
  • It was a super practical module.
  • I really like the idea of doing our final project during the classes and having permanent feedback.
  • Lecturer is well experienced in the entrepreneurial area.