Program Overview

Event and Facilities Management

Course Description

The Event and Facilities Management Course is designed to equip students with the knowledge and skills necessary to excel in the realm of sports management. This comprehensive course delves deep into the intricate aspects of strategic, operational, and financial considerations that underpin the successful execution of sports events and the effective management of sports facilities.

Learning Outcomes

• Understand Event and Facility Management Principles:
  • Comprehend the fundamental concepts, theories, and best practices related to organizing sports events and managing sports facilities.
• Apply Project Management Techniques:
  • Utilize project management tools and techniques to plan, execute, monitor, and evaluate sports-related projects, ensuring efficient resource allocation and timely delivery.
• Effectively Manage Volunteers:
  • Develop the skills to recruit, train, delegate, and motivate volunteers, fostering a cohesive team environment for successful event execution and facility operation.
• Conduct Feasibility Studies:
  • Assess the feasibility of sports projects and events by analyzing market trends, financial considerations, and potential risks, enabling informed decision-making.
• Optimize Facilities for Performance:
  • Design and implement strategies for facilities management, including maintenance, safety protocols, and accessibility, to provide athletes and stakeholders with a safe and functional environment.
• Analyze Innovations and Technologies:
  • Evaluate the impact of emerging technologies, such as virtual reality, data analytics, and sustainable practices, on the future of sports events and facilities management.

Course Features

• Level: Master
• Duration: 18 hours
• Language: English
• Semester: Spring
• Study Mode: On-campus

Assessment

Project-Based Learning Methodology at ESEI

ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.

The Advantages of Project-Based Learning

The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.

Project Format and Teacher Involvement

Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.

Assessment Criteria

• GROUP Project Submission (40%)
• INDIVIDUAL Project Submission (20%)
• GROUP Presentation of the Project and Q&A (20%)
• Class Participation (20%)

Faculty

Julia Roca Valverde

Julia has over 18 years of experience in the world of sports management and has worked in the organization of more than 90 events, including 13 world championships. Julia Roca Valverde worked in the organization of FIBA Basketball World Cup 2023, Billie Jean King Cup Finals 2023, Madrid Premier Padel 2022, FIH Hockey Women’s World Cup 2022, Davis Cup Finals 2019 and 2021, LEN European Water Polo Championships 2018, Basque Pelota World Championships 2018, FINA Swimming World Championships 2013, as well as the Valencia Open 500 ATP World Tour, amongst others.

Current Position of Julia Roca Valverde

Through Jroca Eventos, Julia Roca Valverde offers consultancy, production, and event management services for small and large events and focuses, above all, on ticketing strategies and creative ways to fill the stadiums of the events in which she collaborates.

Core Expertise

• Ticketing Strategy
• Event Management and Production

Julia Roca Valverde’s Teaching Specialties

Julia Roca Valverde dedicates a lot of her time to ticketing, but also to the production and management of events, which are part of her business DNA. She has a multifaceted profile within this highly competitive industry, and thanks to this diversity she is constantly learning and growing. This is exactly what she will be teaching and transmitting to her students.

Impact on Students

Julia is passionate about the sports industry and she has had the immense blessing of being able to work and continue working in areas as diverse as ticketing, accommodation management, accreditations, VIP hospitality, production, access control, and event management.

She wishes to be able to transmit this passion to her students at ESEI.

Learn more about our International Faculty!

Reviews

• 4/5
• Student Testimonials
  • We saw every point of the creation of an event with several guest speakers that added interesting materials and examples.
  • Final project took some time but it was really nice to build our own event.
  • I really enjoyed this module and can see myself planning and executing events now.
  • Professor Frank gets 10/10 from me. Knew how to thoroughly explain course material while keeping us engaged. Challenged us while still providing guidance and feedback.