Strategic Communications Management and Public Relations
Program Overview
Master in International Relations and International Business
Overview
The Master in International Relations and International Business is a comprehensive program designed to equip students with a deep understanding of the complex interactions between nations, international organizations, and global businesses. This program is taught within the Master in International Relations and International Business.
Course Features
- Level: Master
- Duration: 18 hours
- Language: English
- Semester: Spring
- Study Mode: On-campus
Assessment
The program employs a project-based learning and assessment methodology. Students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
Project Format and Teacher Involvement
- Project formats vary and are at the discretion of the instructor.
- Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas.
- Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Assessment Criteria
- GROUP Project Submission (40%)
- INDIVIDUAL Project Submission (20%)
- GROUP Presentation of the Project and Q&A (20%)
- Class Participation (20%)
Faculty
Katya Sivkova
Katya Sivkova is an innovative growth marketing expert and entrepreneur, renowned for her strategic approach to scaling SaaS companies through Growth Marketing and Social Selling.
Core Expertise of Katya Sivkova
- Specializing in Growth Marketing and Social Selling
- Developing effective content strategies for LinkedIn
- Conducting impactful social selling workshops
- Leading companies to generate leads through targeted social interactions
Teaching Specialties of Katya Sivkova
- Imparting knowledge in Growth Marketing and Social Selling, particularly in the context of LinkedIn
- Equipping students with the skills necessary to navigate the digital sales environment
- Emphasizing the importance of content strategy, engagement techniques, and lead generation
Impact on Students
Katya Sivkova’s impact on her students is characterized by her dedication to transforming traditional sales approaches into innovative social selling strategies. By advocating for sales conversations that genuinely solve customer problems, she inspires students to think creatively and ethically about marketing and sales.
