Students
Tuition Fee
Start Date
Medium of studying
Duration
Details
Program Details
Degree
Masters
Major
Marketing | Public Relations | Communications Technology
Area of study
Business and Administration
Course Language
English
About Program

Program Overview


Master in International Relations and International Business

Overview

The Master in International Relations and International Business is a comprehensive program designed to equip students with a deep understanding of the complex interactions between nations, international organizations, and global businesses. This program is taught within the Master in International Relations and International Business.


Course Features

  • Level: Master
  • Duration: 18 hours
  • Language: English
  • Semester: Spring
  • Study Mode: On-campus

Assessment

The program employs a project-based learning and assessment methodology. Students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.


Project Format and Teacher Involvement

  • Project formats vary and are at the discretion of the instructor.
  • Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas.
  • Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.

Assessment Criteria

  • GROUP Project Submission (40%)
  • INDIVIDUAL Project Submission (20%)
  • GROUP Presentation of the Project and Q&A (20%)
  • Class Participation (20%)

Faculty

Katya Sivkova

Katya Sivkova is an innovative growth marketing expert and entrepreneur, renowned for her strategic approach to scaling SaaS companies through Growth Marketing and Social Selling.


Core Expertise of Katya Sivkova

  • Specializing in Growth Marketing and Social Selling
  • Developing effective content strategies for LinkedIn
  • Conducting impactful social selling workshops
  • Leading companies to generate leads through targeted social interactions

Teaching Specialties of Katya Sivkova

  • Imparting knowledge in Growth Marketing and Social Selling, particularly in the context of LinkedIn
  • Equipping students with the skills necessary to navigate the digital sales environment
  • Emphasizing the importance of content strategy, engagement techniques, and lead generation

Impact on Students

Katya Sivkova’s impact on her students is characterized by her dedication to transforming traditional sales approaches into innovative social selling strategies. By advocating for sales conversations that genuinely solve customer problems, she inspires students to think creatively and ethically about marketing and sales.


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