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Students
Tuition Fee
EUR 1,100
Per course
Start Date
Medium of studying
On campus
Duration
16 hours
Program Facts
Program Details
Degree
Courses
Major
Business Management | Management Consulting | Project Management
Area of study
Business and Administration
Education type
On campus
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 1,100
About Program

Program Overview


About ESEI

About Us

ESEI is an international business school that offers a range of programs in business administration, marketing, and related fields.


Our Impact

  • Women in Sports
  • ESEI Youth Entrepreneurship Bootcamps
  • Empowering Sustainable Initiatives

ESEI Alumni Club

The ESEI Alumni Club is a network of graduates who have completed programs at ESEI.


Barcelona Campus

ESEI has a campus located in Barcelona, Spain.


Project Based Learning

ESEI uses project-based learning and assessment methodology across all modules taught in its master programs.


International Faculty

ESEI has an international faculty with expertise in various fields.


Students and Alumni

ESEI has a diverse student body and alumni network.


Partners and Collaborators

ESEI partners with various organizations and institutions to provide students with opportunities for collaboration and networking.


Photo & Video Gallery

ESEI has a photo and video gallery that showcases its campus, students, and events.


Programmes

Bachelor

  • Bachelor in Business Administration
  • Bachelor in Business Communication

Masters & MBA

  • International MBA
  • Master in Digital Transformation in Business
  • Master in Digital Marketing
  • Master in Marketing and Communication
  • Master in International Relations and International Business
  • Master in Tourism and Hospitality Management
  • Master in Business Management
  • Master in Innovation and Entrepreneurship
  • Master in Sports Management

Online Masters

  • Master in Digital Marketing – Online

Short Courses

  • Online Short Courses
  • On-Campus Short Courses

Educational Tours

ESEI offers educational tours for students.


General Q&A

ESEI has a general Q&A section that answers frequently asked questions about its programs and services.


Admissions

Apply Now

Students can apply now to ESEI's programs.


Admission Steps & Requirements

ESEI has admission steps and requirements that applicants must follow.


Payment

ESEI has a payment section that provides information on tuition fees and payment options.


Student Housing

ESEI provides student housing options for its students.


Spanish Study Visa

ESEI provides information on Spanish study visa requirements.


Scholarships & Financial Aid

ESEI offers scholarships and financial aid to its students.


FAQ

ESEI has a FAQ section that answers frequently asked questions about its programs and services.


Educational Consultants

ESEI has educational consultants who can provide guidance and support to applicants.


Career Services

ESEI provides career services to its students and alumni.


News

Blogs

ESEI has a blog section that features articles and news about its programs and services.


Events

ESEI hosts events and conferences that provide opportunities for networking and collaboration.


Contact us

ESEI can be contacted through its website or by visiting its campus in Barcelona, Spain.


Agile Methodology in Business

Course Description

This course teaches students how to apply agile methodology in business, including marketing teams, to face new reality, collaborate better, respond to change, prioritize, create amazing marketing campaigns, and more.


Learning Outcomes

After the training, students will have the tools to be able to:


  • Develop adaptive strategy for products/services
  • Set goals with OKRs
  • Generate a minimum viable product
  • Improve the execution of projects and products using agile methods and frameworks (Scrum, Kanban, …)
  • Align company’s people and teams with goals
  • Manage leadership by applying management tools 3.0
  • Establishing prioritization techniques

Certification

After successful completion of this course, students will receive the following certification:


Certification ICP – MKG from ICAgile


Course Features

  • Level: MBA
  • Duration: 16 hours
  • Language: English
  • Semester: Spring
  • Study Mode: On-campus
  • Schedule: View

Assessment

ESEI uses project-based learning and assessment methodology across all modules taught in its master programs.


  • Final Project – 80%
    • 40% GROUP Project submission
    • 20% INDIVIDUAL Project submission
    • 20% GROUP PRESENTATION of the Project and Q&A
  • Class Participation- 20%
    • 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.

Faculty

Christophe Martinot

Christophe Martinot is a former pharma executive, accomplished marketer, and convinced Agile promoter and founder of Agile Wow 4 All. His professional portfolio involves working in companies in FMCG (L’Oréal, Danone), pharma (Sanofi, Lundbeck, Novo Nordisk, …) and medical devices (Abbott) global marketing and corporate communications company (Omnicom), with leadership positions within the marketing and sales teams locally and internationally. Christophe is passionate about continuous improvement and constantly searching for more efficiency.


He complemented his marketing skills with formal Agile project management training and practice. In addition to being a certified Scrum Master (Scrum Alliance), Lean Change Agent (LCM) Agile marketing (ICP-MKTG), and Agile marketing Leadership (ICP Lea) he also is a certified ICP-MKG and ICP-LEA Instructor.


Reviews

  • 4/5
  • Student Testimonials:
    • Great course!
    • The course definitely served its purpose. I learned about the agile way of working and I had never heard of it before!
    • Agile is on the rise in every workplace.
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