Program Overview
About ESEI
About Us
ESEI is an international business school that offers a range of programs in business administration, marketing, and related fields.
Our Impact
- Women in Sports
- ESEI Youth Entrepreneurship Bootcamps
- Empowering Sustainable Initiatives
ESEI Alumni Club
The ESEI Alumni Club is a network of graduates who have completed programs at ESEI.
Barcelona Campus
ESEI has a campus located in Barcelona, Spain.
Project Based Learning
ESEI uses project-based learning and assessment methodology across all modules taught in its master programs.
International Faculty
ESEI has an international faculty with expertise in various fields.
Students and Alumni
ESEI has a diverse student body and alumni network.
Partners and Collaborators
ESEI partners with various organizations and institutions to provide students with opportunities for collaboration and networking.
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Programmes
Bachelor
- Bachelor in Business Administration
- Bachelor in Business Communication
Masters & MBA
- International MBA
- Master in Digital Transformation in Business
- Master in Digital Marketing
- Master in Marketing and Communication
- Master in International Relations and International Business
- Master in Tourism and Hospitality Management
- Master in Business Management
- Master in Innovation and Entrepreneurship
- Master in Sports Management
Online Masters
- Master in Digital Marketing – Online
Short Courses
- Online Short Courses
- On-Campus Short Courses
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ESEI offers educational tours for students.
General Q&A
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Admissions
Apply Now
Students can apply now to ESEI's programs.
Admission Steps & Requirements
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Spanish Study Visa
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Scholarships & Financial Aid
ESEI offers scholarships and financial aid to its students.
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Contact us
ESEI can be contacted through its website or by visiting its campus in Barcelona, Spain.
Agile Methodology in Business
Course Description
This course teaches students how to apply agile methodology in business, including marketing teams, to face new reality, collaborate better, respond to change, prioritize, create amazing marketing campaigns, and more.
Learning Outcomes
After the training, students will have the tools to be able to:
- Develop adaptive strategy for products/services
- Set goals with OKRs
- Generate a minimum viable product
- Improve the execution of projects and products using agile methods and frameworks (Scrum, Kanban, …)
- Align company’s people and teams with goals
- Manage leadership by applying management tools 3.0
- Establishing prioritization techniques
Certification
After successful completion of this course, students will receive the following certification:
Certification ICP – MKG from ICAgile
Course Features
- Level: MBA
- Duration: 16 hours
- Language: English
- Semester: Spring
- Study Mode: On-campus
- Schedule: View
Assessment
ESEI uses project-based learning and assessment methodology across all modules taught in its master programs.
- Final Project – 80%
- 40% GROUP Project submission
- 20% INDIVIDUAL Project submission
- 20% GROUP PRESENTATION of the Project and Q&A
- Class Participation- 20%
- 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Faculty
Christophe Martinot
Christophe Martinot is a former pharma executive, accomplished marketer, and convinced Agile promoter and founder of Agile Wow 4 All. His professional portfolio involves working in companies in FMCG (L’Oréal, Danone), pharma (Sanofi, Lundbeck, Novo Nordisk, …) and medical devices (Abbott) global marketing and corporate communications company (Omnicom), with leadership positions within the marketing and sales teams locally and internationally. Christophe is passionate about continuous improvement and constantly searching for more efficiency.
He complemented his marketing skills with formal Agile project management training and practice. In addition to being a certified Scrum Master (Scrum Alliance), Lean Change Agent (LCM) Agile marketing (ICP-MKTG), and Agile marketing Leadership (ICP Lea) he also is a certified ICP-MKG and ICP-LEA Instructor.
Reviews
- 4/5
- Student Testimonials:
- Great course!
- The course definitely served its purpose. I learned about the agile way of working and I had never heard of it before!
- Agile is on the rise in every workplace.