Digital Transformation Strategy

Program Overview

About ESEI

ESEI Business School is an international business school located in Barcelona, Spain. The school offers a range of undergraduate and graduate programs in business, management, and related fields.

Our Impact

ESEI is committed to making a positive impact on society through its programs and initiatives. Some of the ways we achieve this include:

• Women in Sports: ESEI has a strong commitment to promoting women's participation in sports and has established a number of initiatives to support this goal.
• ESEI Youth Entrepreneurship Bootcamps: The school offers bootcamps and other programs to support young entrepreneurs and help them develop the skills and knowledge they need to succeed.
• Empowering Sustainable Initiatives: ESEI is committed to sustainability and has established a number of initiatives to support sustainable development and reduce its environmental impact.

ESEI Alumni Club

The ESEI Alumni Club is a network of graduates from the school who are committed to staying connected and supporting one another in their careers. The club offers a range of benefits, including networking opportunities, professional development, and access to exclusive events.

Barcelona Campus

ESEI's campus is located in the heart of Barcelona, one of the most vibrant and cosmopolitan cities in Europe. The campus is equipped with state-of-the-art facilities, including classrooms, laboratories, and a library.

Project-Based Learning

ESEI is committed to project-based learning, which involves students working on real-world projects to develop their skills and knowledge. This approach helps students develop a range of skills, including problem-solving, teamwork, and communication.

International Faculty

ESEI's faculty is international and diverse, with professors from around the world. The faculty is committed to providing students with a global perspective and helping them develop the skills and knowledge they need to succeed in a rapidly changing world.

Students and Alumni

ESEI's students and alumni are a diverse and talented group of individuals from around the world. The school is proud of its students and alumni and is committed to supporting them in their careers.

Partners and Collaborators

ESEI has a number of partners and collaborators, including businesses, organizations, and other educational institutions. These partnerships help the school provide students with a range of opportunities, including internships, job placements, and research collaborations.

Photo & Video Gallery

ESEI has a photo and video gallery that showcases the school's campus, students, and faculty. The gallery is a great way to get a sense of what life is like at ESEI.

Programmes

ESEI offers a range of undergraduate and graduate programs in business, management, and related fields. Some of the programs offered by the school include:

Bachelor in Business Administration

The Bachelor in Business Administration is a three-year undergraduate program that provides students with a comprehensive education in business and management. The program covers a range of topics, including finance, marketing, and human resources.

Bachelor in Business Communication

The Bachelor in Business Communication is a three-year undergraduate program that provides students with a comprehensive education in business communication. The program covers a range of topics, including public speaking, writing, and visual communication.

Master in Digital Transformation in Business

The Master in Digital Transformation in Business is a one-year graduate program that provides students with a comprehensive education in digital transformation. The program covers a range of topics, including digital marketing, data analytics, and innovation.

Master in Digital Marketing

The Master in Digital Marketing is a one-year graduate program that provides students with a comprehensive education in digital marketing. The program covers a range of topics, including social media marketing, search engine optimization, and content marketing.

Master in Marketing and Communication

The Master in Marketing and Communication is a one-year graduate program that provides students with a comprehensive education in marketing and communication. The program covers a range of topics, including brand management, public relations, and advertising.

Master in International Relations and International Business

The Master in International Relations and International Business is a one-year graduate program that provides students with a comprehensive education in international relations and international business. The program covers a range of topics, including global governance, international trade, and cross-cultural management.

Master in Tourism and Hospitality Management

The Master in Tourism and Hospitality Management is a one-year graduate program that provides students with a comprehensive education in tourism and hospitality management. The program covers a range of topics, including destination marketing, hotel management, and event planning.

Master in Business Management

The Master in Business Management is a one-year graduate program that provides students with a comprehensive education in business management. The program covers a range of topics, including strategic management, human resources, and finance.

Master in Innovation and Entrepreneurship

The Master in Innovation and Entrepreneurship is a one-year graduate program that provides students with a comprehensive education in innovation and entrepreneurship. The program covers a range of topics, including business planning, innovation management, and entrepreneurial finance.

Master in Sports Management

The Master in Sports Management is a one-year graduate program that provides students with a comprehensive education in sports management. The program covers a range of topics, including sports marketing, event management, and sports law.

Online Master

ESEI offers a range of online master programs that provide students with a comprehensive education in business, management, and related fields. The programs are designed to be flexible and can be completed from anywhere in the world.

Short Courses

ESEI offers a range of short courses that provide students with a comprehensive education in business, management, and related fields. The courses are designed to be flexible and can be completed in a short period of time.

Educational Tours

ESEI offers a range of educational tours that provide students with a comprehensive education in business, management, and related fields. The tours are designed to be flexible and can be completed in a short period of time.

Admissions

ESEI has a number of admission requirements that applicants must meet in order to be considered for admission. Some of the requirements include:

Admission Steps

Applicants must follow a number of steps in order to be considered for admission. The steps include:

• Submitting an application form
• Providing transcripts and diplomas
• Providing language proficiency test scores
• Providing a personal statement
• Providing letters of recommendation

Student Housing

ESEI offers a range of student housing options that provide students with a comfortable and convenient place to live. The options include:

• On-campus housing
• Off-campus housing
• Homestay

Payment

ESEI has a number of payment options that provide students with a flexible and convenient way to pay tuition fees. The options include:

• Bank transfer
• Credit card
• PayPal

Contact Us

ESEI has a number of contact options that provide students with a convenient way to get in touch with the school. The options include:

• Email
• Phone
• Skype

Career Services

ESEI has a number of career services that provide students with a comprehensive education in business, management, and related fields. The services include:

• Career counseling
• Job placement
• Internships
• Career fairs

News

ESEI has a number of news articles that provide students with a comprehensive education in business, management, and related fields. The articles include:

• Blogs
• Events
• Newsletters

Contact Us

ESEI has a number of contact options that provide students with a convenient way to get in touch with the school. The options include:

• Email
• Phone
• Skype

Digital Transformation Strategy

The Digital Transformation Strategy course is a comprehensive overview of strategic planning and implementation processes crucial for digital transformation in businesses. Students will explore key frameworks such as the McKinsey Digital Quotient, Digital Maturity Model, and the Agile methodology, which guide the adoption and scaling of digital technologies.

Course Description

This module provides a comprehensive overview of strategic planning and implementation processes crucial for digital transformation in businesses. Students will explore key frameworks such as the McKinsey Digital Quotient, Digital Maturity Model, and the Agile methodology, which guide the adoption and scaling of digital technologies.

Learning Outcomes

• Define digital transformation and its significance in the modern business landscape.
• Explain the impact of digital technology on business strategy and operations.
• Implement Digital Maturity Model to evaluate and advance digital capabilities systematically.
• Apply Agile principles and practices to manage digital projects, ensuring flexibility and responsiveness to change.
• Organise and lead cross-functional teams in a dynamic, digital-first environment.
• Craft comprehensive digital strategies that align with organisational goals and market dynamics.
• Integrate digital technologies strategically to enhance competitive advantage and customer value.
• Lead change management initiatives, addressing cultural, organisational, and technological shifts required for digital transformation.
• Foster a culture of continuous innovation and learning within the organisation.
• Establish metrics and KPIs to measure the success of digital transformation strategies.

Course Features

• Level: Master
• Duration: 18 Hours
• Language: English
• Semester: Fall
• Study Mode: On-campus
• Schedule: View

Assessment

• Project-Based Learning Methodology at ESEI
• The Advantages of Project-Based Learning
• Project Format and Teacher Involvement
• Assessment Criteria

Faculty

• Denis Boevskiy

Reviews

• 4.5/5
• Student Testimonials

Faculty

Denis Boevskiy

Denis Boevskiy is an esteemed member of the faculty at ESEI Business School, specializing in Innovation, Finance, and Entrepreneurship. Stationed in the vibrant city of Barcelona, Denis merges a profound academic foundation with extensive real-world business experience, enriching our learning community with invaluable insights and expertise.

Current Position

As a Professor of Innovation, Finance, and Entrepreneurship, Denis plays a pivotal role in shaping the minds of future business leaders. His academic journey is marked by a steadfast commitment to advancing these critical fields, offering students a comprehensive understanding of the interplay between innovation and finance in today’s dynamic business environment.

Core Expertise of Denis Boevskiy

Denis’s expertise encompasses a broad spectrum of subjects within innovation, finance, and entrepreneurship. His distinguished position as a member of the Academy of Management reflects his dedication to high standards of scholarship and research. This, combined with his real-world experience as a Chief Financial Officer and board member, allows Denis to provide a well-rounded education that bridges theoretical knowledge with practical application.

Teaching Specialties of Denis Boevskiy

Denis specializes in delivering content that covers the essentials of innovation, financial strategy, and entrepreneurial leadership. His approach to teaching is deeply rooted in the belief that practical, hands-on experience complements academic learning. Students benefit from Denis’s unique perspective on navigating the intricacies of financial management and innovation in the business world, equipped with the knowledge to tackle real-world challenges effectively.

Impact on Students

The impact of Denis Boevskiy on his students goes beyond conventional education; he inspires a generation of entrepreneurs and business leaders to think critically and act strategically. Through his engaging lectures and dedication to imparting actionable knowledge, Denis fosters a learning environment that prepares students for the complexities of the global marketplace. His commitment to empowering aspiring entrepreneurs with a blend of theory and practical insights ensures that ESEI graduates are ready to lead and innovate in their future endeavors.