Program Overview

MSc - Master of Science Digital Marketing & Artificial Intelligence

Overview

The MSc - Master of Science in Digital Marketing & Artificial Intelligence is a one-year program taught in English, designed to develop advanced skills in digital marketing by integrating artificial intelligence (AI) technologies to meet current and future market demands.

Objectives

Upon completing the program, students will be capable of designing and executing marketing strategies based on artificial intelligence and data.

Key Strengths

• 100% English-taught program
• 1-year program + 4 to 6 months of internship
• A dynamic & multicultural learning environment
• Experience-based learning approach
• A vast alumni network & corporate partnerships

Program Structure

Semester 1 (30 ECTS credits)

• Thesis methodology
• Mastering data in Excel
• French language skills
• Make Sense
• Marketing communication and media management
• Designing and managing marketing research projects
• Social Media and Community Management
• Digital Marketing
• Web site development
• Web analytics
• Introduction to Artificial Intelligence
• DM Project #1

Semester 2 (30 ECTS credits)

• Strategic management
• Information System for Managers
• French language
• Make Senses
• E-Commerce Management and Strategy
• Advanced Analytics & Data Science
• Artificial Intelligence in Marketing: Strategies, Tools & Applications
• AI-Powered Search Engine Optimization
• Advanced Advertising Creative Campaings with AI
• Digital Transformation & Innovation
• “Les Négociales” Challenge
• Advanced Omnichannel Marketing and CRM
• DM Project #2

Semester 3 (30 ECTS credits)

• Compagny Assessment
• Master’s Thesis

Teaching Approach

The program brings together international students from diverse backgrounds and experiences, fostering a rich and culturally dynamic atmosphere. Students are grouped into multicultural teams to work on real-world projects.

Courses are delivered by:

• Industry practitioners, experts, and business managers who share their knowledge and real-life case studies.
• Permanent faculty members and researchers who incorporate the latest research findings into their teaching, ensuring students receive up-to-date insights and best practices in the field.

The program alternates between theoretical courses and hands-on learning, using case studies, business simulations, and flipped classroom methods.

Assessments

• Projects
• Research Thesis

Internship (4 to 6 months)

Students have the opportunity to complete a 4 to 6-month internship or professional placement in France, Europe, or other regions worldwide. The primary objective is to apply theoretical knowledge and technical skills acquired during the program in a real-world business environment.

Professional Thesis

Each student is assigned an individual academic advisor and conducts a professional thesis, followed by an oral defense and corporate evaluation.

Admission Requirements

• This program is accessible through an application process and selection tests.
• It is designed for candidates who hold at least a four-year postgraduate diploma or an equivalent qualification, regardless of their field of study, and who wish to develop managerial skills, gain expertise in digital marketing and artificial intelligence technologies, and enhance their employability in various organizations in France and worldwide.
• Required English level: Minimum TOEFL iBT score of 80 or equivalent.

Application Process

• Submit your application and required documents via our online platform.
• Application Fee: €50
• Candidates will be invited to take an online interview or an automated video conference aiming to evaluate their academic profile, motivation, and linguistic skills.
• Application Deadline: before the end of July (this is a competitive course and a maximum of 35 students will be enrolled).

Tuition Fees and Funding

• The tuition fees amount to €12,950.
• They include:
  • CareerLab and SquareLab services
  • Access rights to the Clermont School of Business Alumni Association (for 2 years)
  • And many other services
• Tuition fees do not cover living expenses in France or abroad related to academic activities, internships, or international mobility. Additionally, a contribution will be required for the integration weekend.
• There are many solutions to fully or partially fund your studies.
• The Clermont School of Business Foundation primarily aims to remove financial barriers that may prevent access to top business schools.
• Each year, the foundation awards scholarships based on social and academic criteria, including:
  • Social scholarships
  • Morad Mousli scholarships
  • Athlete scholarships
  • Mobility scholarships
  • Emergency aid fund

Career Opportunities

The MSc - Master of Science in Digital Marketing & Artificial Intelligence provides direct access to highly qualified job positions, such as:

• Digital Marketing and AI Manager
• Data Analyst specializing in marketing
• Digital Strategy and AI Consultant
• CRM and Omnichannel Marketing Project Manager
• Advertising Manager with Generative AI
• Advertising Campaign Performance Analyst
• Marketing Innovation and Technology Manager
• E-commerce Manager
• Community Manager
• Social Media Manager
• Traffic Manager
• Advertising Manager

With the increasing integration of artificial intelligence in marketing, graduates will be highly sought after by companies looking to optimize their digital strategies, customer engagement, and data-driven decision-making.