Sports Management – Athletic Administration

The sports industry is an exciting and dynamic field, and it is in need of educated professionals who bring a passion for, and knowledge of, the business of sport. This major is designed to prepare students for a rewarding career in the industry, including opportunities in the front offices of professional sports teams, college athletic departments, parks and recreation organizations, and more.

Overview

The Bachelor of Science in Business Administration (BSBA) program at the American Institute of Applied Sciences in Switzerland (AUS) provides students with opportunities to build the necessary skills for the future with a deep understanding of business and technological trends on a global scale and with hands-on experience via close links to the industry. At this first level of study, AUS students earn a Bachelor of Science in Business Administration degree that qualifies them for a profession in business management and the opportunity to continue their studies further and earn a Master of International Business Administration degree.

Why AUS?

• Campus: The inspiring, modern campus of the American Institute of Applied Sciences in Switzerland features all you could need, from state-of-the-art learning spaces to cozy corners, an on-site Starbucks coffee machine, and dedicated sports facilities.
• Multiple Specializations Options: You can study an undergraduate or graduate degree in business or specialize, and also choose to engage in the Dual Degree Program in conjunction with Tiffin University in the United States.
• Multiple Intakes per Year: We have three admission intakes per year: fall, winter, and spring.
• International Recognition: AUS is chartered under Swiss law and recognized by the Department of Education in the Canton of Vaud as an Institute of Higher Education.
• Soft Skill Development: As an accredited institution with the IBM SkillsBuild Initiative, AUS has a first-hand view of the latest technologies and business trends across several industries. As an Apple Authorized Training Center for Education, students learn how to code, create and build apps.
• Personalized Learning: With a class size of 15 to 20 students and a faculty-student ratio is roughly 1-7, facilitating a deeper working relationship between students and professors coupled with feedback and coaching.
• Support Services: AUS provides various support services to students such as: Career Support, Dedicated support, Learning Support. All students will meet with the Academic Coordinator each academic term.
• Great Student Life: With our campus located amongst the Swiss Riviera's beautiful scenery, we organize trips to explore the rich cultural heritage and beautiful architecture. Offering plenty of nearby attractions, destinations, and ski resorts or visit local festivals.
• Cultural Diversity: At AUS students from over 50 nationalities from 6 continents come together to learn and share experiences, cultural perspectives, and varied work experiences with students from all over the world.
• Student Housing: AUS has several fully furnished single and shared rooms within a five-kilometer radius of the university campus.

Dual Degree Accreditations

Dual Degree Structure

• Duration: 3 years
• Entry Dates: September / January / April
• Study Mode: Full-time
• Credits: 135 CH | 180 ECTS

Program Structure

The Bachelor of Science in Business Administration (BSBA) is a three-year program during which the student must obtain 135 credit hours | 180 European Credit Transfer System. The three-year program structure comprises nine academic terms, with three terms per year (Fall, Winter, and Spring). A standard course of study to complete a BSBA program over three years requires the completion of thirty core courses, including the capstone, twelve specialization courses, and four elective courses.

Courses

• AUS Core: 27
• TU Specialization: 12
• AUS Elective: 4
• Capstone: Business Plan: 3

Course Examples

• Engage & Explore
• Connect
• Impact
• Impact ePortfolio
• Organizational Strategy
• Principles of Athlete Development
• Supervision in Sports
• Facilities Design and Management
• Business of Sports (waive SMG 160)
• Sports Governance and Administration
• Sports Analytics
• Revenue Generation and Sponsorship

Requirements

• Bachelor’s Admission Requirements
  • High School Diploma or Equivalent
  • Official Transcripts
  • English Proficiency
  • Supporting Materials
  • Non-EU/EFTA Applicants

Program Learning Outcomes

• The successful BSBA participant will be able to describe and demonstrate an understanding of the major concepts in the functional areas of general management (such as accounting, economics, finance, and marketing).
• The successful BSBA participant will be able to describe and explain theories, tools, and techniques (such as a cash flow statement, market segmentation, and sustainable competitive advantage) as used for the internal and external analysis of a particular company situation or industry environment.
• The successful BSBA participant will be able to apply their acquired knowledge and tools and organize and interpret the results in a logically integrated and cross- functional manner to support basic business decision-making.
• The successful BSBA participant will be able to create and present basic oral and written business communications in English.
• The successful BSBA participant will be able to develop learning skills that support further studies with a high degree of autonomy.

Career

This major is designed to prepare students for a rewarding career in the industry, including opportunities in the front offices of professional sports teams, college athletic departments, parks and recreation organizations and more. You’ll turn your passion into a career. You’ll be a leader in your field.

A specialization in Athletic Administration allows you to progress into the following careers:

• Business Development Coordinator
• Sports Analytics
• Public Relations
• Operations & Logistics
• Sports Manufacturing

Tuition & Fees

• Admission Fee: CHF 1’500.-
• Application Fee: CHF 250.-
• Dual Bachelor BSBA + TU Specialization: CHF 9’350.- per term
• 3 Terms per year / 3-Year Bachelor’s Degree Program
• Flexible payment options available

Earn Professional Certificates Alongside Your Degree

The IBM Academic Initiative program allows AUS students to receive IBM credentials as digital ‘badges’ marking their learning achievements using Credly. The students can easily share and promote their achievements on social media sites like LinkedIn, Twitter, Facebook, as well as your own personal webpages and blogs.

American Institute of Applied Sciences in Switzerland

Overview:

The American Institute of Applied Sciences in Switzerland (AUS) is a top-ranked higher education institution that offers its students internationally accredited Business Administration degrees and several specializations that help them acquire fundamental business knowledge and develop essential skills needed to pursue their dream careers in the 21st century. AUS is situated in La Tour-de-Peilz on the beautiful shores of Lake Geneva, between picturesque Montreux and Vevey, the home of several global corporations. AUS’s stunning location is well located in the middle of Europe and well connected with the major European cities, and close to the Olympic Capital Lausanne, and Geneva, the center for diplomacy.

Ranking

The Master’s and MBA Programs at AUS have been ranked in the 2025 QS World University Rankings as one of the Top 3 Global MBA programs in Switzerland, Top 2 in Switzerland for the Master in Management, Top 200 globally for the Master in Management, and Top 250 globally for the Global MBA.

Services Offered:

Student Life and Campus Experience:

AUS boasts a diverse and multicultural environment with students from over 40 nationalities. The institution emphasizes sustainability, integrating it into its teaching methods and campus initiatives. Students benefit from the Speaker Series, which connects academic theory with real-world application through local and international experts.

Key Reasons to Study There:

Internationally Accredited Degrees:

• AUS offers internationally recognized degrees.

Top Rankings:

• The institution holds high rankings in the QS World University Rankings, particularly for its Master's programs.

Diverse and Multicultural Environment:

• Students from over 40 nationalities create a rich and diverse learning experience.
• 
  

Sustainability Focus:

• AUS prioritizes sustainability, integrating it into its curriculum and campus operations.

Speaker Series:

• Students benefit from the Speaker Series, which connects academic theory with real-world application.

Academic Programs:

All students enrolling at AUS have the opportunity to earn a Dual Degree from the American Institute of Applied Sciences in Switzerland and our partner, Tiffin University, in the United States. 🇨🇭🇺🇸

Bachelor Students Graduate with a Bachelor of Science in Business Administration (BSBA) from AUS and a Bachelor of Business Administration (BBA) from Tiffin University, enhancing your credentials and global employability.

Master Students Graduate with a Master of Science in International Business Administration (MIBA) from AUS and a Master of Business Administration (MBA) from Tiffin University, enhancing your credentials and global employability.

Bachelor's Dual Degree Specializations:

• Accounting

• Business Management

• Healthcare Administration

• Human Resource Management

• Integrated and Digital Marketing

• International Business

• Sports Mgt. – Athletic Administration

• Sports Mgt. – Sports Marketing

Master's Dual Degree Specializations:

• Aviation Management

• Data Analytics

• Finance

• Healthcare Administration

• Human Resource Management

• International Business

• Leadership & Change

• Sports Management

• Strategic Brand & Digital Marketing

Other:

• AUS has a strong track record of success, with over 80% of graduate respondents stating their current occupation is related to their studies at AUS.
• Over 70% of graduates find employment within the first 6 months of graduating.
• AUS combines the traditions and setting of the finest Swiss and American education systems.
• The institution has been operating for over 30 years.