Program Overview

---

MSc Business Management & Marketing

Shape the Future of Global Marketing

The MSc Business Management & Marketing programme at Gisma University of Applied Sciences in Berlin, Germany, offers a dynamic, in-depth understanding of the business landscape with a specialised focus on marketing strategies and digital transformation. This programme blends essential business management concepts with marketing expertise, equipping you with the skills to navigate the fast-evolving world of global business. The programme covers everything from international marketing and brand management to digital marketing and customer experience design. You’ll gain practical experience and strategic insights to take on leadership roles in marketing across a range of industries.

Key Skills Developed

• International Marketing Strategy
• Digital Marketing & Analytics Expertise
• Customer-Centric Approach & Experience Design
• Brand Development & Product Management
• Data-Driven Decision Making
• Cross-Cultural Management & Collaboration

Who is this Programme For?

This programme is designed for ambitious individuals who want to combine leadership skills with expertise in marketing. If you’re looking to gain a comprehensive understanding of business while specialising in the marketing field, this course is for you. Whether you’re aiming to lead marketing campaigns, innovate digital strategies, or build global brands, this degree equips you with the knowledge and skills to succeed in the dynamic marketing world.

How Will You Study?

Gisma University of Applied Sciences supports flexible and individual learning by applying a systematic hybrid learning scheme. You will spend part of your lectures in class at our Potsdam campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.

Accreditations

The degree programme has been awarded the quality seal of the Accreditation Council Foundation. The Accreditation Council Foundation is a joint institution of the federal states of Germany for quality assurance in study and teaching at German universities.

Gisma University of Applied Sciences is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA. The prestigious AMBA accreditation represents innovation and excellence in education.

CIM Accreditation

This MSc Business Management & Marketing degree is accredited by the Chartered Institute of Marketing (CIM), ensuring global recognition for quality in marketing education.

Location

• Potsdam, near Berlin

Credits / Duration

• Standard Track: 120 ECTS (24 months)
• Eligibility-Based Track: 60 or 90 ECTS (12 or 18 months)

Intakes

• Jan, Apr, Jul, Oct

Tuition Fee

• € from 13,000 per year

From Foundations to Future: Your Business Management Journey

The course is available to study both full-time and part-time. The standard period of study is two years full-time, part-time correspondingly longer. If you have the relevant academic or professional experience, you could be eligible to shorten the study period to one, or one and a half years. Talk to our programme consultants to find out whether this is the case for you.

The programme is modularised, which means each module is assigned a fixed number of credit points and concludes with an examination. This programme consists of 60, 90, or 120 ECTS credits, depending on the track and your eligibility. The standard track spans 24 months (120 ECTS), while the credit-based track can be completed in 12 or 18 months (60 or 90 ECTS), based on prior academic credits, qualifications, or work experience.

In the 2-year format (120 ECTS credits), the curriculum includes a ‘mobility window’ in the 5th semester: a semester reserved for you to study abroad, undertake an internship, or complete a business project in practice.

The MSc Business Management degree also offers the choice to specialise in other high-demand areas of business, including: project management, human resources, finance, and cybersecurity. Please visit these programme pages for more information.

Modules

General Business Competencies

• International Strategic Management
• Innovation Management and Digital Transformation
• International Economics
• Management of People in Cross Cultural Environments
• Behavioural Competencies in Virtual Teams
• CSR, ESG and Ethics
• Emotional Agility in International Business
• Digital Competencies: Electives in Cloud Computing, Big Data, Cyber Security
• Study abroad or Internship or Business Project

Scientific and Methods Competence

• Research Methods and Scientific Work
• Research Seminar
• Master Thesis

Specialisation: Marketing

• International Marketing
• Pricing Policy
• Brand Management & Product Development
• Digital Marketing & Analytics
• Customer Experience Design

Key Benefits

• Enhanced Credibility: Boosts the value of your qualification in the job market.
• Pathway to CIM Qualifications: Fast-track further qualifications with potential exemptions.
• Practical Training: Combines theory and real-world applications.
• Boosted Employability: Signals industry-relevant skills to employers.
• Exclusive Professional Advantage: This unique opportunity offers a clear path to recognised industry certifications and advancement in your marketing career.

Your Future Career

An MSc in Business Management & Marketing from Gisma University of Applied Sciences opens up a wealth of career opportunities in the marketing and business sectors. You’ll be prepared for leadership positions where you can drive marketing strategies, enhance brand value, and optimise customer experience.

Potential graduate opportunities

• Marketing Manager
• Brand Strategist
• Digital Marketing Specialist
• Customer Experience Manager
• Product Development Lead
• Marketing Consultant
• Market Research Analyst
• E-commerce Manager

Double Your Impact With a Double Degree

Gisma’s Double Degree programme equips you with the in-demand knowledge and versatile skillset to stand out from the crowd. Combine this Gisma specialised degree specialisation with a prestigious International Business Management degree from Kingston University London, creating the perfect launchpad for your dream career – all in a streamlined timeframe.

Fees & Admissions

Entry Requirements

• Bachelor’s degree in a relevant discipline (business, economics or social sciences, psychology, law, engineering, computer science, or closely related sciences)
• English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.

Tuition Fees

We offer a range of savings and funding options for our programmes. Fees will vary depending on your applicant status:

• Germany/EU applicants
• Ex-pat applicants
• International applicants

For a full breakdown of all our fees, visit our Fees and Funding page.

Gisma Alumni Survey

At Gisma University of Applied Sciences, we empower our students to launch successful careers. We go beyond education, providing the skills and experience they need to thrive in the professional world. Our graduates are job-ready and make a lasting impact, with many landing positions at top companies. Alumni Survey (2022)

• 93% of our students found employment six months after graduation
• 88% of our Gisma students secure a job before graduation
• 66% of graduates hold managerial positions in leading organisations
• 77% of our graduates enjoy a salary ranging from €55k to €60k