BSc Business Management & Marketing

Drive Business Success with Strategic Marketing

In today’s fast-paced digital world, businesses need creative, data-driven marketers who can shape powerful brand strategies, engage audiences, and drive growth. The BSc Business Management and Marketing degree at Gisma University of Applied Sciences, based in Berlin, Germany, equips you with the expertise to succeed in the competitive world of marketing and business. Whether you’re interested in digital marketing, branding, or market analytics, this specialised marketing degree programme will prepare you for success.

Accredited by the Chartered Institute of Marketing (CIM), this programme offers a BSc Business Management and Marketing specialisation, ensuring that graduates meet global industry standards. Blending core business management principles with specialist marketing skills, ensures graduates leave with a globally recognised qualification. If you’re looking for an undergraduate marketing degree that delivers both strategic business expertise and cutting-edge marketing knowledge, this is the ideal programme for you.

Key Skills Developed

• Strategic marketing
• Digital and social media marketing
• Data analytics and market research
• Business and financial acumen
• Creative problem-solving
• Global business perspective

Who Is The Programme For?

This BSc Business Management with Marketing programme is perfect for creative, analytical, and business-minded individuals who are passionate about marketing, digital innovation, and consumer engagement. If you enjoy developing strategies, understanding market trends, and using creativity to drive business success, this degree will give you the skills and confidence to make an impact in the competitive world of marketing.

How Will You Study?

Gisma University of Applied Sciences supports flexible and individual learning by applying a systematic hybrid learning scheme. You will spend part of your lectures in class at our Berlin campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.

Accreditations

The degree programme has been awarded the quality seal of the Accreditation Council Foundation. The Accreditation Council Foundation is a joint institution of the federal states of Germany for quality assurance in study and teaching at German universities.

Gisma University of Applied Sciences is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA and is an honour shared by only 6 universities in Germany and 2% of all universities worldwide. The prestigious AMBA accreditation represents innovation and excellence in education.

CIM Accreditation (Marketing Pathway)

This BSc Business Management & Marketing degree is accredited by the Chartered Institute of Marketing (CIM), ensuring global recognition for quality in marketing education.

Location, Duration, and Intakes

• Location: Berlin
• Duration: 36 months
• Intakes: Jan, Apr, Jul, Oct 2024

Tuition Fee

• From € 9,600 per year

From Foundations to Future: Your Business Management Journey

The full-time bachelor’s degree programme spans six semesters. The curriculum includes a ‘mobility window’ in the 5th semester, where you can choose to study abroad, undertake career development modules, or complete an internship.

For the bachelor’s programme, the total student workload for the courses is 180 ECTS credits.

Build a solid foundation with core business management modules, followed by specialised marketing modules to give you the expertise to succeed. You’ll also have the opportunity to spend a semester abroad, with options in international cities like London, Shanghai, and Singapore. You can combine this with an internship or business project with global companies such as Amazon or Alibaba so that you’ll be ready to jumpstart your career as soon as you graduate.

The BSc Business Management degree also offers the choice to specialise in other high-demand areas of business, including: marketing, logistics, entrepreneurship and finance. Please visit these programme pages for more information.

Students starting online will have the option to seamlessly transition to on-campus study in Germany.

Modules – Core

General Business Competencies

• Fundamentals of Strategic Management
• Digital Marketing Methods
• Leadership in a Digitalised and Globalised World
• Fundamentals of Marketing
• Financial and Cost Accounting
• HR Management
• Project Management
• Sustainability Management

Digital Competencies

• Digital Transformation and Cases
• Economics and Digital Economics
• Innovation Management in a Digital and Globalised World

Action and Intercultural Competencies

• Foreign Language
• Intercultural Skills and Ethics
• Creative Problem Solving and Strategy Development
• Internship

Study Abroad Option

Scientific and Methods Competencies

• Mathematical Foundations
• Statistics
• Academic Writing and Research Methods
• Bachelor Thesis

Modules – Specialisations

Specialisation: Marketing

• Data Driven Business Models
• Customer Behaviour
• Market Research and Data Analytics
• Social Media Marketing
• Digital Customer Experience Management
• Digital Brand Management

Gisma: The Only University in Germany with CIM Accredited Degrees

The BSc Business Management & Marketing is accredited by the Chartered Institute of Marketing (CIM), ensuring a globally recognised standard of excellence. This accreditation enhances employability, offers a pathway to professional CIM qualifications with potential module exemptions, and combines academic theory with real-world marketing skills.

Key Benefits

• Enhanced Credibility: Boosts the value of your qualification in the job market.
• Pathway to CIM Qualifications: Fast-track further qualifications with potential exemptions.
• Practical Training: Combines theory and real-world applications.
• Boosted Employability: Signals industry-relevant skills to employers.
• Exclusive Professional Advantage: This unique opportunity offers a clear path to recognised industry certifications and advancement in your marketing career.

Your Future Career

This BSc Business Management and Marketing Bachelor’s degree opens doors to dynamic career opportunities across industries. With a strong blend of business expertise and marketing knowledge, you’ll be ready to develop campaigns, manage brands, and drive business success in a fast-evolving digital landscape.

Potential Graduate Opportunities

• Marketing Manager
• Brand Strategist
• Digital Marketing Specialist
• Social Media Manager
• Market Research Analyst
• Product Manager
• Advertising Executive
• Business Development Manager

Entry Requirements

• General university entrance qualification
• English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.
• International students must conduct an entrance test.

Tuition Fees

We offer a range of savings and funding options for our programmes. Fees will vary depending on your applicant status:

• Germany/EU applicants
• Ex-pat applicants
• International applicants

How To Apply

Learn about the application process at Gisma University of Applied Sciences! We’ve streamlined the application steps to ensure a smooth journey into our diverse academic community.

GISMA University of Applied Sciences: A Summary

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Overview:

GISMA University of Applied Sciences is a private institution offering internationally recognized undergraduate and postgraduate degrees in business and related fields. Founded in 1999, GISMA focuses on interdisciplinary education and digital literacy, preparing graduates to thrive in the global business world.

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Services Offered:

GISMA provides a comprehensive range of services to its students, including:

Career Centre:

Offers career counseling, resume building, interview preparation, job search assistance, and networking opportunities.

Visa Advice:

Assists international students with visa applications and related processes.

Accommodation:

Provides guidance and support in finding suitable accommodation options.

Financial Aids:

Offers various funding options and incentives for students.

German Add-On Course:

Provides language learning opportunities to enhance global mobility and career prospects.

Alumni Network:

Offers career opportunities, networking events, and resources to graduates.

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Student Life and Campus Experience:

GISMA offers a vibrant campus experience across three locations: Potsdam, Berlin, and London. Students can expect:

State-of-the-art facilities:

The Potsdam campus boasts a modern and well-equipped learning environment.

Cultural immersion:

The opportunity to experience the rich culture and history of Germany.

International community:

A diverse student body from around the world, fostering a global learning environment.

Career support:

Dedicated career services to help students achieve their professional goals.

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Key Reasons to Study There:

Globally recognized degrees:

GISMA offers internationally accredited degrees, enhancing career prospects.

Elite faculty:

Experienced professors with backgrounds from top companies like Amazon, UN, Harvard, and KPMG.

Strong industry partnerships:

Collaborations with leading organizations like Tata Consulting Services.

Interdisciplinary approach:

Focus on developing skills relevant to the modern business landscape.

Dynamic learning environment:

A combination of theoretical knowledge and practical application.

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Academic Programs:

GISMA offers a range of undergraduate and postgraduate programs, including:

Undergraduate:

BSc degrees in areas like data science, AI, digital business, and management.

Postgraduate:

Master's degrees aimed at future managers, leaders, consultants, and entrepreneurs.

Short Courses:

Specialized programs in various business-related fields.

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Other:

• GISMA is one of six universities in Germany with AMBA Accreditation, awarded for its Global MBA program.
• The institution is committed to sustainable and responsible business education, joining the Global PRME Initiative.
• GISMA is part of GUS Germany GmbH, a network of higher education institutions with a global reach.