BSc Business Management & Entrepreneurship

Unlock your entrepreneurial potential with a dynamic Business Management degree that blends innovation, strategy, and leadership to transform your career.

Drive Your Future with Entrepreneurial Leadership

Unlock your entrepreneurial potential with a dynamic BSc Business Management and Entrepreneurship degree from Gisma University of Applied Sciences in Berlin, Germany. This dynamic programme offers a comprehensive blend of core business knowledge and specialised entrepreneurship skills. Whether you’re aiming to launch your own business, manage innovative projects, or drive change in established organisations, this specialised entrepreneurship degree will provide the tools, strategies, and hands-on experience to succeed in the ever-evolving global market.

You will study key business disciplines including strategic management, finance, marketing, project management, and sustainability, alongside entrepreneurial-focused modules like business start-up simulation, agile operations, and pitch training. In addition to academic learning, you’ll gain practical skills through internships and the opportunity to study abroad, enriching your global perspective.

Key Skills Developed

• Strategic Thinking & Leadership
• Entrepreneurial Innovation
• Project Management Expertise
• Financial & Investment Acumen
• Digital Transformation Skills
• Pitching & Communication

Who Is The Programme For?

The BSc in Business Management and Entrepreneurship is ideal for ambitious individuals passionate about building their own businesses or taking on leadership roles in entrepreneurial ventures. If you’re a creative thinker, driven by innovation and eager to make an impact in the business world, this programme will give you the tools, strategies, and global insights you need to turn your vision into reality. Whether you’re interested in start-ups or want to lead change in established organisations, this business management and entrepreneurship programme will guide you to success.

How Will You Study?

Gisma University of Applied Sciences supports flexible and individual learning by applying a systematic hybrid learning scheme. You will spend part of your lectures in class at our Berlin campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.

Accreditations

The degree programme has been awarded the quality seal of the Accreditation Council Foundation. The Accreditation Council Foundation is a joint institution of the federal states of Germany for quality assurance in study and teaching at German universities.

Gisma University of Applied Sciences is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA and is an honour shared by only 6 universities in Germany and 2% of all universities worldwide. The prestigious AMBA accreditation represents innovation and excellence in education.

Programme Details

• Location: Berlin
• Duration: 36 months
• Intakes: Jan, Apr, Jul, Oct 2024
• Tuition Fee: From € 9,600 per year

From Foundations to Future: Your Business Management Journey

The full-time bachelor’s degree programme spans six semesters. The curriculum includes a ‘mobility window’ in the 5th semester, where you can choose to study abroad, undertake career development modules, or complete an internship.

For the bachelor’s programme, the total student workload for the courses is 180 ECTS credits.

Build a solid foundation with core business management modules, followed by specialised entrepreneurship modules to give you the expertise to succeed. You’ll also have the opportunity to spend a semester abroad, with options in international cities like London, Shanghai, and Singapore. You can combine this with an internship or business project with global companies such as Amazon or Alibaba so that you’ll be ready to jumpstart your career as soon as you graduate.

The BSc Business Management degree also offers the choice to specialise in other high-demand areas of business, including: marketing, logistics, human resources and finance. Please visit these programme pages for more information.

Students starting online will have the option to seamlessly transition to on-campus study in Germany.

Modules – Core

General Business Competencies

• Fundamentals of Strategic Management
• Digital Marketing Methods
• Leadership in a Digitalised and Globalised World
• Fundamentals of Marketing
• Financial and Cost Accounting
• HR Management
• Project Management
• Sustainability Management

Digital competencies

• Digital Transformation and Cases
• Economics and Digital Economics
• Innovation Management in a Digital and Globalised World

Action and Intercultural Competencies

• Foreign Language
• Intercultural Skills and Ethics
• Creative Problem Solving and Strategy Development
• Internship

Study Abroad Option

Scientific and Methods Competencies

• Mathematical Foundations
• Statistics
• Academic Writing and Research Methods
• Bachelor Thesis

Modules – Specialisations

Specialisation: Entrepreneurship

• Data Driven Business Models
• Agile Operations
• Business Start-up Simulation
• Entrepreneurship & Business Modelling
• Pitch Training
• Finance and Investment

All programmes are subject to student numbers

Your Future Career

Graduates of the BSc Business Management and Entrepreneurship programme will be well-equipped for diverse and rewarding career opportunities. Whether you aim to start your own business or work in entrepreneurial roles within large corporations, the skills you gain will help you succeed in various sectors.

Potential graduate opportunities:

• Business Consultant
• Entrepreneur
• Start-up Founder
• Project Manager
• Business Development Manager
• Operations Manager
• Investment Analyst
• Corporate Strategist.

As a student at Gisma, you will be supported by our Career Centre, who provide personalised career support and development.

Double Your Impact With a Double Degree

Berlin: Your Learning Playground

Whether it’s the world-class museums, art hubs, the infamous nightlife, or the bustling business sector, Berlin promises a holistic cultural immersion.

Hear From One of Your Future Professors

Business management is not just about mastering concepts, it’s about applying them to create real impact. At Gisma, we cultivate forward-thinking leaders who can navigate complex challenges, drive innovation, and shape the future of global business. My teaching approach combines interactive discussions, real-world case studies, and hands-on projects to bridge theory with practice. Whether you aspire to lead a multinational corporation, launch your own venture, or drive organisational change, this programme will equip you with the skills, confidence, and strategic mindset to thrive. I look forward to guiding you on this transformative journey.

Our Faculty's Industry Experience

Thrive in the Digital Age: Gisma Partners with SAP

Gisma is a proud member of the prestigious SAP University Alliances program, offering unparalleled opportunities for our students and staff. This exclusive partnership provides access to SAP’s academic materials, internships, and graduate programs. Our students benefit from open access to SAP training, certifications, and exciting workshops on cutting-edge topics. With the support of SAP experts, we equip our students for success in the digital economy. Join us to thrive in the world of endless possibilities.

Gisma Alumni Survey

At Gisma University of Applied Sciences, we empower our students to launch successful careers. We go beyond education, providing the skills and experience they need to thrive in the professional world. Our graduates are job-ready and make a lasting impact, with many landing positions at top companies. Alumni Survey (2022)

Key Statistics:

• 93% of our students found employment six months after graduation
• 88% of our Gisma students secure a job before graduation
• 66% of graduates hold managerial positions in leading organisations
• 77% of our graduates enjoy a salary ranging from €55k to €60k

Fees & Admissions

Entry Requirements

• General university entrance qualification
• English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.
• International students must conduct an entrance test.

If you need additional support to meet the entry requirements for one of Gisma’s bachelor’s degree programmes, the Gisma Foundation Programme is designed for you.

Tuition Fees

We offer a range of savings and funding options for our programmes. Fees will vary depending on your applicant status:

• Germany/EU applicants
• Ex-pat applicants
• International applicants

For a full breakdown of all our fees, visit our Fees and Funding page.

Learn From The Very Best in The Field

You can be confident that you will be learning from some of the most accomplished and industry-respected professionals. Our professors at Gisma University of Applied Sciences are experts in their respective fields, with a wealth of experience and knowledge. They have come from and worked with some of the world’s largest and most prestigious companies, including Amazon, United Nations, Harvard, 2020 Tokyo Olympic Games, KPMG, Boston Consulting Group, IBM, and Allianz.

GISMA University of Applied Sciences: A Summary

---

Overview:

GISMA University of Applied Sciences is a private institution offering internationally recognized undergraduate and postgraduate degrees in business and related fields. Founded in 1999, GISMA focuses on interdisciplinary education and digital literacy, preparing graduates to thrive in the global business world.

---

Services Offered:

GISMA provides a comprehensive range of services to its students, including:

Career Centre:

Offers career counseling, resume building, interview preparation, job search assistance, and networking opportunities.

Visa Advice:

Assists international students with visa applications and related processes.

Accommodation:

Provides guidance and support in finding suitable accommodation options.

Financial Aids:

Offers various funding options and incentives for students.

German Add-On Course:

Provides language learning opportunities to enhance global mobility and career prospects.

Alumni Network:

Offers career opportunities, networking events, and resources to graduates.

---

Student Life and Campus Experience:

GISMA offers a vibrant campus experience across three locations: Potsdam, Berlin, and London. Students can expect:

State-of-the-art facilities:

The Potsdam campus boasts a modern and well-equipped learning environment.

Cultural immersion:

The opportunity to experience the rich culture and history of Germany.

International community:

A diverse student body from around the world, fostering a global learning environment.

Career support:

Dedicated career services to help students achieve their professional goals.

---

Key Reasons to Study There:

Globally recognized degrees:

GISMA offers internationally accredited degrees, enhancing career prospects.

Elite faculty:

Experienced professors with backgrounds from top companies like Amazon, UN, Harvard, and KPMG.

Strong industry partnerships:

Collaborations with leading organizations like Tata Consulting Services.

Interdisciplinary approach:

Focus on developing skills relevant to the modern business landscape.

Dynamic learning environment:

A combination of theoretical knowledge and practical application.

---

Academic Programs:

GISMA offers a range of undergraduate and postgraduate programs, including:

Undergraduate:

BSc degrees in areas like data science, AI, digital business, and management.

Postgraduate:

Master's degrees aimed at future managers, leaders, consultants, and entrepreneurs.

Short Courses:

Specialized programs in various business-related fields.

---

Other:

• GISMA is one of six universities in Germany with AMBA Accreditation, awarded for its Global MBA program.
• The institution is committed to sustainable and responsible business education, joining the Global PRME Initiative.
• GISMA is part of GUS Germany GmbH, a network of higher education institutions with a global reach.